Social Media Workshop : Social Media Facts and Figures

INTERACT SOCIAL

MEDIA WOKSHOP

Cairo, June 23rd

Social Media Facts &

Figures

Fady Ramzy

Interact Egypt country Manager

What is Social Media?

Definition of Social Media

Various activities Online;

Integrating technology and

Encompassing

“SOCIAL INTERACTION”

through the construction of

Words, Pictures, Videos, &

Audios! - wikipedia

401/07/2010INTERACT SOCIAL MEDIA SPACE

Social MediaWorld Wide Trends

Social Media is no longer a trend!

It’s a FUNDAMENTALmarketing technique!

6 01/07/2010INTERACT SOCIAL MEDIA SPACE


What is your customer doing over Social Media?

Searching

Blogging

Sharing

Online Chatting

Social Networking

Playing games

How Do People Really Think!?

801/07/2010

INTERACT SOCIAL MEDIA SPACE

41%Trust search Engine

Result Ads

90%Trust the

recommendation

of people Known

70%Trust consumers

opinions online & also

Brand Websites

Global Advertising- Consumers Trust Real Friends and Virtual Strangers the Most - NielsenWire

901/07/2010


73%have read a blog

Social Media still on rise: Comparative global study

1001/07/2010


45%have started a blog


1101/07/2010


34%have opinions about

products in their blog


1201/07/2010


36%have positive opinions

about companies that has

blog


A shift from a MonologueCommunication

to a Dialogue!!

1301/07/2010


Content is the

newDemocracySocial Media is the place where people’s voices

can be heard!!“Brain solis” –The social Media Manifesto

1401/07/2010


“It’s about Conversations. And the

best Communicators, start as the best

Listeners”Brian Solis- Social Media Manifesto

Types of Social Media Users

Facebook

1801/07/2010


The Typical Facebook User

1901/07/2010


over 400 million users

70% are outside the United States

over 20 millions Become fans of pages everyday

Average user spends more than 55 minutes on Facebook per day

around 50% of active users log on everyday

2001/07/2010


500,000 active applications on Facebook!

60 million Facebook users engage with FB Connect on external websites every

month.

Over 100 million active users, currently access Facebook through

mobiles

People that use Facebook on their mobile devices are twice more active than non mobile users

Mobile Usage for Facebook

Data compiled by website–monitoring.com

What about

Facebook

in

MENA??

2201/07/2010


Facebook in the Middle East and North Africa

15 million active users across the MENA.

MENA’S TOP FIVE FACEBOOK MARKETS

ACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt

22%

Saudi

Arabia

15%

Tunisia

10%Morocco

12%

UAE 11%

2301/07/2010


Egypt

22%

Number of users on Facebook in Egypt: 3,436,140

Penetration in Egypt: 4.21 %

Online penetration in Egypt: 27.34 %

And Counting…..!

2401/07/2010


Egypt

22%

62%Males using Facebook

2501/07/2010


Egypt

22%

48%From 18-24

28%From 25-34

Age Groups on Facebook

You

Tube

2701/07/2010


Exceeds the 2 billion Views per day

Broadcast Yourself


2801/07/2010


24 hoursHours of videos uploaded every minute

Broadcast Yourself


2901/07/2010


15 minutesWhat an average user spends on You Tube daily

Broadcast Yourself


3001/07/2010


100’s of millionsOf videos are watched on mobile devices

every month

Broadcast Yourself


3101/07/2010


Over 3 millionPeople are connected

and auto-sharing

to at least

one social

network

Broadcast Yourself


3201/07/2010


Ranked 3rdmost visited

website in Egypt, after Google and Facebook.

Broadcast Yourself

Data compiled by website –monitoring.com

In Egypt

Good morning!

Micro-Blogging

3401/07/2010


around 106 millionRegistered Twitter users

worldwide

3501/07/2010


And Counting!

3601/07/2010


55 Million tweets per day

3701/07/2010


40 Million Active User

Mashable

3801/07/2010


300,000New users everyday

Mashable

3901/07/2010


From 10 to 15 Billion tweets

from April 2010 till now!

Mashable

4001/07/2010


600 million Queries

Everyday!

digitalbuzzblog

4101/07/2010


37% of twitter usersUpdate their statuses through mobile

Mashable

4201/07/2010


Thursday

& Friday

Are the most Active

Days on Twitterhttp://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/

Twitter

In The Middle East


In 2009 ..

Twitter had increased from 2000 – 4000 user across the Middle East Region!!

A Few?!

In 2010 ..

Now estimates say that there 30,000 up to 40,000 users in the Region!

Still Counting!!

Twitter In Egypt


Egyptians on Twitter are increasing in number.

Twitter In Italy??


First Italian

tweet ever

came from

Interact!!


Workshop is currently

TWEETEDat this Very Moment

#followinteract

Tweetups :MENA


Tweetups are informal

meetings made by twitter users. So far in: Lebanon, Jordan,

Dubai,Oman,Saudi, Egypt..etc

Tweetups in Egypt


The "Cairo Tweetup" is a series of

laid-back, informal meeting between

Twitter users based in Cairo.

Like

GEEKFEST

Linked in

The Ultimate Business social media Network

5001/07/2010


Gender

Male

Females

68,666,987Registered User on Linked in

Relationships Matter

Gender

25- 34

18- 24

35- 54

5101/07/2010


Relationships Matter

43%Use Linked in

For businessPurposes

http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/

5201/07/2010


http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic/

Business Events/News Promotion

B2B Marketing

B2C Marketing

Head Hunting

Professional Networking

Employee Validating

Linked in

Linked in Helped us Know You

Social Media Over Mobile

5401/07/2010


55

2010


Mobile Applications

56

“the mobile app market will be worth $25 Billion by 2014”

- Juniper Research


Social Media Over Mobile

5701/07/2010


47% Browse Social Media Network Sites

34% Chat on social media networks

33% post photos on social media networks

and 33% also forward items.

5801/07/2010


Create your Content Share it on

Spread it on linkedand all about it!

You are Present!

59

Interact Egypt

7B Omar Shaaban,

Nasr city, Cairo

http://Egypt.interact.itGrazie!


Technology

Social Media Workshop : Social Media Facts and Figures