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Have you jumped on the social media bandwagon but aren't sure how to use these marketing powerhouses to connect to your audience and drive traffic?
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LOCAL * MOBILE * SEARCH * SOCIALFOR BRICK & MORTAR RETAILERS
sbtdc - Breakfast Series
“37% of shoppers find online social sources to be an influential driver when making decisions”
Google 2011
Source: Brian Solis & Jesse Thomas
Increased relevancy can be achieved by developing & distributing compelling messaging specific to different geographic markets or user locations
GeoMessage
Website Email Display Social Search Mobile
NOTHINGS BIGGER THAN FACEBOOK25 Facebook Facts and Figures
1. 1 in every 13 people on Earth is on Facebook2. 35+ demographic represents more than 30% of the entire user base3. 71.2 % of all USA internet users are on Facebook4. In 20 minutes 1,000,000 links are shared on Facebook5. In 20 minutes 1,323,000 photos are tagged6. In 20 minutes 1,851,000 status updates are entered7. In 20 minutes 2,716,000 photos are uploaded8. In 20 minutes 2,716,000 messages are sent9. In 20 minutes 10.2 million comments are posted10. In 20 minutes 1,587,000 wall posts are written11. 48% of young Americans said they found out about news through Facebook12. 48% of 18 to 34 year olds check Facebook right when they wake up13. 50% of active users log on to Facebook in any given day14. Average user has 130 friends15. People spend over 700 billion minutes per month on Facebook16. Average user is connected to 80 community pages, groups and events17. Average user creates 90 pieces of content each month18. About 70% of Facebook users are outside the United States19. Entrepreneurs and developers from more than 190 countries build with Facebook Platform20. People on Facebook install 20 million applications every day21. Every month, more than 250 million people engage with Facebook on external websites22. There are more than 250 million active users currently accessing Facebook through their mobile devices23. There is over 16,000,000 Facebook fan pages24. Texas Hold’em Poker is the most popular Facebook page with over 41 million fans25. More than 650 million active users
developers.facebook.com
addthis.com
Facebook Profile
Facebook (Business) Pages
New Timeline - March 30
Facebook Groups
Facebook Events
Facebook Profile Images
Fangate - Welcome Pages
Welcome PagesFangate - Welcome Pages
Who’s Your Customer?
Or is it Mom?
Sales Post
News / Events
Dude
Real Time Event
Personal Industry
Products / Services
Image Questions
Questions / Surveys
Notes / RSS / Blog
Out of Ideas?
woobox.com
payvment.com
OPTIMIZATION
• Use keyword tags to tell readers and search engines what your video is about.
• Create a compelling headline to encourage viewers to watch your video.
• Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they won’t watch the whole thing.
• Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from about halfway through your video.
NASCAR Driver Tweets From Car, Gains Over 100,000 Followers in Two Hours!
Build Your Follower Base
wefollow.com
justtweetit.com
search.twitter.com/advanced
Engage Your Followers twtqpon.com - Create coupons for Twitter. Give incentive to follow you.
strawpollnow.com - Poll your followers. Ask questions about your brand, get instant feedback.
twitpic.com - Share interesting photos of new products, office antics, and other cool stuff
yfrog.com - Share photos and videos
Monitor Your Brand tweetscan.com - et up alerts for mentions of your brand and related
keywords; never miss @ replies
tweetbeep.com - Like Google Alerts for Twitter
twollow.com - Auto-follow people that mention your brand
twittlerless.com - Graphs your followers and tells you who stops following.
tiny.cc | ow.ly | cl.ig | tr.im | adjix.com | etc. - Shrink your URLs
Only 19% of ‘new customers’ return to the retailer/service provider after initial deal
Inc Magazine
TIPS FOR DEALS Capture deal customer emails/phone numbers in-store with an
incentive to return through an instant bounce-back coupon Incentivize deal customers to “like” and check-in
Check-in deal for repeat purchases Be prepared, provide stellar service, and ask for a local review Pair up with a manufacturer/retailer for a co-op coupon or deal
Bid on coupon terms in Search (brand & non-brand) Use PPC ads and a “fangate” to offer a coupon on Facebook Make your web-based coupons mobile-friendly
TIPS FOR OWNED COUPONS
10 Million Users
1 Billion Check-ins
Check-Ins, Deals, and Reviews
FOURSQUARE TIPS FOR CHECK-IN
Add/Claim & Optimize your location profile with specials
Create a brand page & create your own tips
Make them interesting and not 100% sales focused
Monitor and reward mayors & other frequent customers
Pair up with a brand for a co-op check-in special
Pair up with a charity (e.g. 5Ks, Festivals, etc…)
Monitor tips, many of which are essentially reviews
Review check-in data for trends
Promote the special
TIPS FOR FACEBOOK CHECK-IN DEALS
Pair up with a brand or charity for a co-op check-in deal
Simple copy is more engaging
Mention any restrictions
Include a clear call-to-action
Be mindful of deal fatigue and the number of deals you run
Logistics matter
Promote the deal
1/11 - 1M users
1/12 – 15M users
Will hit 1B photos this year
TIPS FOR SOCIAL PHOTO SHARING
Create, share, and pin photos that reflect your brand Set up Boards using your city name Name a Board after your business type and products Try to post only high quality shots Give your audience a behind the scenes look
Always use descriptive text / hash tags Cross-promote on other social platforms Don’t be lame
Do more than just post product or other self-serving shots Follow other users and participate
70% of local business searches are now conducted online
TMP Directional Marketing, Google/IPSOS
Get started @ getlisted.org and yext.com
>
Map
>
Organic Search
Google Agency Land
Google Agency Land
Drive-To Advertising Network
“83% of consumers say online customer reviews influence their purchase decisions”
Opinion Research Corp.
Ask for the reviews!
TIPS FOR RETAIL REVIEWS Don’t fake reviews Request reviews from loyal customers
In-store, email, social, website Segment email by domain (Gmail, Yahoo!)
TIPS FOR BRAND REVIEWS
"Write-a-Review" link on product pages
Email solicitation
Order confirmation follow-up
Provide past reviewers with samples
Ask reviewers to describe themselves and how they use the product
Monitor & engage wherever possible
Leverage your best reviews as testimonials
Take feedback to heart
