Social Media Marketing

Presented by Trish Forant

@DayngrZoneMedia

Facebook/DayngrZoneMedia

Why Social Media Marketing?

• 72% of all Internet users are active on social media. • 78% of small businesses attract new customers

through social media. • 85% of all businesses with a dedicated social media

platform reported an increase in their market exposure.• The top 3 benefits of social media marketing are: 

– increased exposure– increased website traffic– access to marketplace insights

• 87% of buyers say online content impacts their vendor preference and selection. 

• Your customers and prospects are using social media.(Maybe even your competition!)

The Social Networks

Facebook

• Over 645 million views of, and 13 million comments on, local business Facebook Pages weekly.

• 829 million daily active users on average in June 2014.

• 654 million mobile daily active users on average in June 2014.

• 1.32 billion monthly active users.• 1.07 billion mobile monthly active users.• 2.5 billion pieces of content each day.• 20% of all Internet page views come from Facebook. • 77% of B2C companies and 43% of B2B vendors

have acquired customers from Facebook.

How You Can Use Facebook• Share helpful info, product news, photos, upcoming events, information,

behind the scenes.• Create original, relevant content that your audience wants.• Tie current events into your marketing. (Not tragedies)• Use #hashtags to make your content more discoverable.• Understand that post type matters: Text only updates, links, photos and

videos.• We’re visual! Use videos. Use photos – They get 53% more likes.• Be honest, transparent, relatable and sincere.• Build relationships by actively engaging.• Use @ mentions when replying.• Check your data to see what works and what doesn’t.• Use humor. (Stay away from politics, religion, race and sex jokes)• Ask questions • Include calls to action.• Inspire people.

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Facebook Page

Twitter

• 560 million active users. • 271 million monthly active users. • 500 million Tweets are sent per day. • 5,700 tweets happen every second. • 78% of Twitter active users are on mobile. • Twitter supports 35+ languages. • Vine: More than 40 million users. • 34% of marketers say they have generated

leads from Twitter. • 77% of Fortune’s Global 100 are on Twitter. 

How You Can Use Twitter

• Twitter is one of the social media networks that your customers will most often use to discuss your brand.

• Connect with customers, prospects and people who @ mention you.

• Connect with followers.• Share news, info, tips, daily deals, etc.• Listen for opportunities. (SocialBro, Hootsuite, etc.)• Monitor your competition.• Know that post types matter. Plain text, text and

links, photos and videos. (Visuals get more RTs)• Use #hashtags to make your content more

discoverable.

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Twitter – Your View

Twitter – Public View

Google+

• 20 million unique mobile monthly users.• 359 million monthly active users.• 500 million registered users. • 48% of Fortune Global 100 companies are

now on Google+. • 70% of top brands are now on Google+.• Growing rapidly with 925,000 new users

every day.  • Personal profiles and business pages.• Owned by Google.

How You Can Use Google+

SEOLocal

Business

Link with

YouTube

Hangouts Recorded Directly to Your Channel

Buttons, Badges & Follow

#Hashtags

Targeted Posts

Google+

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Google+ Page

Pinterest• 40 million monthly active users.• 70+ million total users. • 500,000 business accounts.• Users are 20% male and 80% female. • Pinterest shoppers spend significantly more per checkout

($140-$180 per order) compared to ($60-$80 per order) Facebook and Twitter shoppers.

• 1/3 of all U.S. women use Pinterest.• 69% of online consumers have found an item they’ve bought

or wanted to buy on Pinterest. • 25% of Fortune Global 100 companies have Pinterest accounts. • Retail rules! Largest opportunities are in decor, fashion, kids,

recipes, and wedding.

How You Can Use Pinterest• Add a Pin It button to your website or blog.• Create boards to represent your business.• Explore rich pins. (http://business.pinterest.com/en/rich-pins)

– Article pins: headline, author, story description and link– Product pins: real-time pricing, availability and where to buy– Recipe pins: ingredients, cooking times & serving info– Movie pins: ratings, cast members & reviews– Place pins: include an address, phone number & map

• Interact with commenters.• Create infographics.• Leverage your website’s images and brand assets.• Name your images strategically.• Use #hashtags to make your content more discoverable.• Title your board with keywords.• Be seasonal.

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Pinterest Page

Instagram

• 200 million monthly active users.• 75+ million daily active users.• 50 million new users in the last 6 months.• 20+ billion photos shared to date.• 23% of teens consider this their favorite

social network.• #Hashtags rule this social network.• Now includes 15 second videos.• Owned by Facebook.

How You Can Use Instagram

• Ideally your account name would be your business name.• Start with clear goals - increase awareness, shift perception,

or reach a new audience?• Keep captions short & fresh.• Use the tagging feature.• Tell your brand’s story through photos and videos.• Use high-quality content.• Share photos of new products.• Share behind the scenes.• Example: Non-profits can share photos of volunteer efforts.• Engage with followers by following or liking their images.• Use #hashtags to make your content more discoverable.• Monitor & respond to questions.

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Instagram Business Profile

YouTube• YouTube is localized in 61 countries and across 61 languages.• YouTube reaches more US adults ages 18 to 34 than cable

networks, according to Nielsen.• An average of 1 billion mobile video views daily.• Over 6 billion hours of video are watched each month on

YouTube—that's almost an hour for every person on Earth.• 100 hours of video uploaded every minute. • 40% of YouTube traffic comes from Mobile.• Bigger than Yahoo!, Bing, Ask and AOL combined.• Making it the second largest search engine. • With 3 billion searches a month. • YouTube videos show up in searches on YouTube and Google.• Why is that? They’re owned by Google.

How You Can Use YouTube• Have a plan in place. What do you hope to achieve?• Connect your YouTube account to your G+ page.• Customize your channel with color, photos and relevant info.• Produce content regularly. • Include calls to action in your video and description.• Interact and engage. Monitor & respond to comments.• Use keywords in your titles.• Use descriptive titles. Titles carry lots of weight on Google.• Choose the right tags & categories.• Video descriptions should be short & informative. Include links!• Post customer testimonials, they have a higher impact than

written.• Use subtitles.• Share your YouTube videos across your other social networks.

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When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.

Use videos to educate & inform viewers about your products or services.

YouTube Channel

LinkedIn

• 2+ users sign-up for LinkedIn every second.• 300+ million registered users.• Reaches 200 countries and territories.• 45% of visits are via Mobile.• Over 39 million students and recent college grads on

LinkedIn.• 79% of users are 35 or older.• More than 3 million companies have LinkedIn

Company Pages.• LinkedIn members did over 5.7 billion professionally-

oriented searches on the platform in 2012.

How You Can Use LinkedIn• Showcase what your business has to offer. • Include all important company contact info.• Use a keyword-rich description.• Ask customers to recommend their favorite products & services.• Engage your audience/community.• Target your status updates to specific audiences.• Make content valuable & snackable. Think like a journalist.• Use mixed media – video, articles, photos, etc. • Encourage employees to join your page, interact & share.• Follow the 4-1-1 rule, 4 pcs of new content, 1 RT/share, 1 self-

serving update. • Consider third-party apps like GaggleAMP and Addvocate to show

employees which updates are most important for your company and are pre-approved for sharing.

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This is what users see when they visit your brand’s homepage. Since this image is located on your homepage it’s likely the user is actively searching for your brand, so reel them in with a great image.

This appears in the “Companies you may want to follow” section, so the more enticing the photo the more followers!

LinkedIn Company Page

Honorable Mentions

Honorable Mentions

5 Things Successful Brands Do Using Social Media

1. Successful Brands Keep it Fresh 2. Successful Brands Keep an Eye on It3. Successful Brands Open Up

Comments4. Successful Brands Follow Back and

Interact5. Successful Brands Share Content

That’s Beneficial

Let THINK Be Your Guide to Sharing

1. Thoughtful2. Helpful3. Interesting4. Needed5. Knowlege

Let’s Get Social!

@DayngrZoneMedia

Facebook/DayngrZoneMedia

www.DayngrZone.com