Session # 6 Session # 6 – Social – Social Media, Websites and Media, Websites and Internet MarketingInternet Marketing

Social Media Creation Social Media Plan Website Creation Website Traffic Optimization

(SEO) E Commerce

Social Media VS. Social Media VS. Websites ?Websites ?

Social MediaSocial Media

SOCIAL MEDIASOCIAL MEDIA

be a user first

identify goals

identify target audience

find your true voice.

FACEBOOKFACEBOOK Set up a ‘fan’ page

invite everyone you know to ‘like’ your page

add new information about your business regularly

write in an engaging way

add pictures if appropriate

LINKEDINLINKEDIN high-tech resume

join professional groups

look for connections

ask for referrals

manage employment

TWITTERTWITTER connect with local people and businesses

use # to ‘tag’ tweets

encourage visits to website with short URLs

short forms okay; typos are not!

YOUTUBE / flickrYOUTUBE / flickr visual storytelling

create community

use ‘tagging’ to help your content be found

subscribe to rss

WEBSITEWEBSITE

“Your website should be the

cornerstone of your web presence.

Make sure it is useable & findable.”

WEBSITESWEBSITESEffective websites:

usable for the target audience

useful (good content!)

engaging and attractive

can be found (keywords)

BUILD A WEBSITEBUILD A WEBSITE

• Build a website ...first steps

• FIRST, plan out your site

• What content will you have?

• WHO will use your site, and what will they DO on your site?

• What keywords should be used for your site?

SEARCH ENGINE SEARCH ENGINE OPTIMIZATION (SEO)OPTIMIZATION (SEO)

helps your website be found

“keywords” are used appropriately content is fresh and useful

links increase ranking

Can’t Sell If You Can’t Be Found !!Can’t Sell If You Can’t Be Found !!

INTERNET MARKETINGINTERNET MARKETINGGeneral PrinciplesGeneral Principles

write in a way that starts or continues a ‘conversation’

connect with the ‘community’

think of creative ways to get ‘action’

know your business and your customers.

INTERNET MARKETINGINTERNET MARKETING

1. Identify three sites where your customers are; become a member (read the rules)

2. Check out comments/questions; what conversations do you want to start?

3. Gather basic tools: digital photos, bio, website

4. Invite friends; spend 30 minutes/day adding new comments, asking questions

Be Part of it All !Be Part of it All !

Experiment….Get Your Experiment….Get Your Feet VERY WetFeet VERY Wet

Create a “Message”Create a “Message”Create a “Call to Create a “Call to

Action”Action”Create a WebsiteCreate a Website

Create Social Media Create Social Media PagesPages

Check Your Traffic / Check Your Traffic / HitsHits

See What Elements See What Elements WorksWorks

Ask Others for Ask Others for FeedbackFeedback