Projector - Social Media Marketing Workshop

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    29-Jan-2018

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  1. 1. Social Media Marketing Audience Development Sunday, 20 October 13
  2. 2. Sunday, 20 October 13
  3. 3. ERDF 1960s, the European Commission occasionally tried to establish a regional fund. Britain made it an issue for its accession in 1973, and pushed for its creation. It was only established in 1975 under considerable English and Italian pressure Sunday, 20 October 13
  4. 4. Shine With Projector Managed by Broadway, the project is funded by European Regional Development Fund (ERDF) andcontinues until June 2015.Projector, Broadways business development programme is aimed at peoplelooking to start or grow a creative or digital business in Nottingham. Sunday, 20 October 13
  5. 5. PCM projects Organic Audience Development Audience Sustainability Progressive Legacy Networking Using Twitter for Awareness Online Community Building Social Media Real-Time Feeds Sunday, 20 October 13
  6. 6. 7 Roads of Social Media Platforms Tools Services Sunday, 20 October 13
  7. 7. 7 Roads of Social Media Networking & Lead Generation Business Productivity Personal Development Establishing Authority Customer Service Audience Retention Measurements & Analytics Sunday, 20 October 13
  8. 8. 2013 Landscape The Conversation Prism by Brian Solis and JESS3 Sunday, 20 October 13
  9. 9. Sunday, 20 October 13
  10. 10. Good, Bad & Ugly 2013 wins 2013 fails Twitter Joke Trial Sharpie Old Spice Delta Airlines Sunday, 20 October 13
  11. 11. Sunday, 20 October 13
  12. 12. Little Wins... St Pancras to the left of me, British Library to the right... Sunday, 20 October 13
  13. 13. Sunday, 20 October 13
  14. 14. Digital Footprint Google Search Company Name Keywords Keywords geographic Platform Search Sunday, 20 October 13
  15. 15. 18 Twitter accounts 3 Company proles 5 Facebook Proles 12 Facebook Pages Sunday, 20 October 13
  16. 16. Audience Mapping Total Recall (iPad app) Sunday, 20 October 13
  17. 17. Impact Metrics Measurement Management Monitoring Maintenance Sunday, 20 October 13
  18. 18. 7 Roads of Social Media Networking & Lead Generation Business Productivity Personal Development Establishing Authority Customer Service Audience Retention Measurements & Analytics Sunday, 20 October 13
  19. 19. Sunday, 20 October 13
  20. 20. Social Media Tool Kit Digital Footprint Audience Mapping Impact Comms Management Media Making Contact Capture Sunday, 20 October 13
  21. 21. Twitter Management SocialBro Friend or Follow Hootsuite Janetter Tweetdeck Sunday, 20 October 13
  22. 22. Twitter Management Sunday, 20 October 13
  23. 23. Twitter Audience PCM creative - 2992 PCM projects - 331 Audiences Europe - 579 Equity_ITAC - 809 LaceMarketHouse - 673 SocialWomble - 18 CansChat - 95 Sunday, 20 October 13
  24. 24. Sunday, 20 October 13
  25. 25. Media Making Instagram Vine Audioboo Bambuser Vyclone HashTag #smProjector Sunday, 20 October 13
  26. 26. 7 Roads of Social Media Networking & Lead Generation Business Productivity Personal Development Establishing Authority Customer Service Audience Retention Measurements & Analytics Sunday, 20 October 13
  27. 27. Next... Petal Co-Working Open Link Nottingham Cellar 54 Monica SWA Sunday, 20 October 13

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