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Social Media MarketingAudience Development
Sunday, 20 October 13
Sunday, 20 October 13
ERDF
• 1960s, the European Commission occasionally tried to establish a regional fund.
• Britain made it an issue for its accession in 1973, and pushed for its creation.
• It was only established in 1975 under considerable English and Italian pressure
Sunday, 20 October 13
Shine With Projector
Managed by Broadway, the project is funded by European Regional Development Fund (ERDF) and continues until June 2015. Projector, Broadway’s business development programme is aimed at people looking to start or grow a creative or digital business in Nottingham.
Sunday, 20 October 13
PCM projects• Organic Audience Development
• Audience Sustainability
• Progressive Legacy Networking
• Using Twitter for Awareness
• Online Community Building
• Social Media Real-Time Feeds
Sunday, 20 October 13
7 Roads of Social Media
• Platforms
• Tools
• Services
Sunday, 20 October 13
7 Roads of Social Media Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13
2013 LandscapeThe Conversation Prismby Brian Solis and JESS3
Sunday, 20 October 13
Sunday, 20 October 13
Good, Bad & Ugly
•2013 wins
•2013 fails
•Twitter Joke Trial
•Sharpie
•Old Spice
•Delta Airlines
Sunday, 20 October 13
Sunday, 20 October 13
Little Wins...
St Pancras to the left of me, British Library to the right...
Sunday, 20 October 13
Sunday, 20 October 13
Digital Footprint
• Google Search
✴ Company Name
✴ Keywords
✴ Keywords geographic
• Platform Search
Sunday, 20 October 13
18 Twitter accounts
3 Company profiles
5 Facebook Profiles12 Facebook Pages
Sunday, 20 October 13
Audience Mapping
Total Recall(iPad app)
Sunday, 20 October 13
Impact•Metrics
•Measurement
•Management
•Monitoring
•Maintenance
Sunday, 20 October 13
7 Roads of Social Media Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13
Sunday, 20 October 13
Social Media Tool Kit• Digital Footprint
• Audience Mapping
• Impact
• Comms Management
• Media Making
• Contact Capture
Sunday, 20 October 13
Twitter Management
• SocialBro
• Friend or Follow
• Hootsuite
• Janetter
• Tweetdeck
Sunday, 20 October 13
Twitter Management
Sunday, 20 October 13
Twitter AudiencePCM creative - 2992
PCM projects - 331
Audiences Europe - 579
Equity_ITAC - 809
LaceMarketHouse - 673
SocialWomble - 18
CansChat - 95
Sunday, 20 October 13
Sunday, 20 October 13
Media Making
• Vine
• Audioboo
• Bambuser
• Vyclone
HashTag #smProjector
Sunday, 20 October 13
7 Roads of Social Media Networking & Lead Generation
Business Productivity
Personal Development
Establishing Authority
Customer Service
Audience Retention
Measurements & Analytics
Sunday, 20 October 13
Next...
• Petal Co-Working
• Open Link Nottingham
• Cellar 54
• Monica SWA
Sunday, 20 October 13