www.ananthv.com Digital Marketing and Social

media Workshop

At ITM Universe, Vadodara

By Ananthanarayanan VFounder & CEO - Techdivine Creative Services

www.ananthv.com Twitter @AnanthV9 www.facebook.com/AnanthV9 1

1st April & 2nd April, 2016

www.ananthv.com This presentation is part of a 2 Day LIVE Digital Marketing Social

media workshop series – Trainer: Mr. Ananthanarayanan V www.ananthv.com hosted, planned & organized by ITM Universe and Konvophilia at ITM Universe, Vadodara, Gujarat on 1st and 2nd April 2016.

This event was a hands-on training event experience, so these slides too have been created mainly for the 100+ Participants who attended this event Live at ITM Universe as “HIGHLIGHTS” of the Digital Marketing Training 2 day event.

In case of queries: Feel free to reach Mr.Ananth V ~ Twitter @AnanthV9 ~ Facebook.com/AnanthV9

www.ananthv.com

Two Registered Brands: Founded in 20101) Techdivine®

2) Your SMQ – Social Media Quotient ®

About “Techdivine Creative Services”

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www.ananthv.com Social Media

Marketing

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#ITMUniverse

You can check out & view the LIVE and real-time conversations of this Digital Marketing and Training 2 day event on Twitter under the Hashtag #ITMUniverse

www.ananthv.com What is Digital

Marketing?SOCIAL MEDIA MARKETING integrated with.....

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www.ananthv.com Results you could expect from

these campaigns (Digital Marketing)

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www.ananthv.com

Someone mentioned to me, that, “I got lot of traffic today” and I immediately said, “Wow!”

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www.ananthv.com SO WHAT IS REALLY GOING ON out

there?

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www.ananthv.com

www.ananthv.com What does a BRAND

mean?

In the Digital world today?

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www.ananthv.com

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“Social media is not about

Hits, Likes or Follows. It was, is and will always be

about PEOPLE. PEOPLE buy from PEOPLE they TRUST.

HUMANIZE YOUR BRAND.”

First RULE

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www.ananthv.com HUMANIZE YOUR BRAND

1. GOALS2. TARGET AUDIENCE3. WHO YOU Really Are? 4. Drawing a line to what you can afford to share5. Bring your Personality online6. Be Professional, fun & yet, non-obtrusive7. 50 - 30 - 20 RULE ~ “YOU~ VALUE-ADD ~ OTHERS”8. RESPOND9. Be Sincere!

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www.ananthv.com

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Approaching Digital as BRANDS or as Individuals?

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www.ananthv.com Planning and Strategies for Digital

Marketing as a BRAND1) GOALS: Specific

2) CONSUMER RESEARCH INSIGHTS

3) CONSUMER DEMOGRAPHICS AND CLEAR FOCUS ON TARGET AUDIENCE

4) SOCIAL NETWOKING & DIGITAL PLATFORMS

5) CONTENT MARKETING: Relevant 6) SOCIAL MEDIA CALENDAR

7) SOCIAL MEDIA ANALYTICS

8) TAKE FEEDBACK, COMMUNICATE, MEASURE, IMPROVIZE

9) WORK TOWARDS ROI & HUMANIZE YOUR BRAND! Do not Automate!

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www.ananthv.com

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www.ananthv.com At this stage: We discussed -

CASE STUDIES – Actual case study based on ROI and the process and steps we took including statistics, LIVE and real-time metrics, tools etc to deliver SALES ROI using Digital Marketing and Social Media.

www.ananthv.com

5 steps: Creating a balanced and targeted digital marketing campaign https://ananthv9.wordpress.com/2016/04/09/5-steps-creating-a-balanced-and-targeted-digital-marketing-campaign/

At this stage: We worked on -

- Creating Your own BLOG and Blog post- Core plugins, Blog dashboard, widgets, topics such as tags, categories, SEO, New posts, Media, etc- Blogging as a Professional or a BRAND - Steps and process for Creating your own ADS as a BRAND Using: - - - Facebook ADS - - - Google Adwords

www.ananthv.com DAY 2:

We did a Quick recap and then worked on Hands-on:

- Creating and using Twitter and facebook as a Brand or a Professional- Google Analytics- Facebook insights- Twitter insights- Case study approach- LIVE dummy campaign of creating a Social media marketing and Digital marketing campaign using Blog, Twitter, Facebook and other process, tools etc to design a campaign and share it LIVE with Q & A.- Q & A

www.ananthv.com If you have any queries, feel free to reach me

across any of these platforms:

Twitter @AnanthV9Facebook.com/AnanthV9www.ananthv.com

THANK You for your time.

Have an amazing and resourceful connect ahead.

Be WellAnanth V

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