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Digital Media for MinistryA pre-APCE Training Intensive
Basic Social Mediawith Adam Walker Cleaveland
adamwc.comillustratedchildrensministry.com
Not on Twitter or Facebook yet?Please sign up while you wait for
the workshop to start.
INTRODUCTIONSName & Church, Organization or Business
QUESTIONS
WHO AM I?Pastor • Father • Husband • Artist • Entrepreneur
illustratedchildrensministry.com
COMMON OBJECTIONS“I don’t care what you had for breakfast”“I don’t have time”“It’s narcissistic”“It’s a time-suck”“I’m not interested in those people”“It’s all too much”“It’s not safe”“I’m more of a face-to-face person”“It’s shallow”
THAT BEING SAID…You’re still here.
What is the one thing you want to takeaway with you today?
That darn social media…making us all anti-social loners….
SOCIAL MEDIA PHILOSOPHYTo think critically about your philosophy and strategy behind using social media.Why are you online - and what do you want to do with it?This will be different for each person and organization.
WHO AM I?Adam Walker Cleaveland: Pastor. Father. Business owner and entrepreneur. Progressive. Values transparency and authenticity online (leans a tad toward TMI).Facebook: Father, Pastor, Business Owner.
ADAM’S SOCIAL MEDIA PHILOSOPHY
To connect with, and support, those in the trenches doing ministry in creative ways, especially with children.
To share, resource and support.
WINNETKA PRESBYTERIAN CHURCH
WPC’S SOCIAL MEDIA PHILOSOPHY
To build and support the online community of their congregation, which enhances the face-to-face community and interactions.
To communicate with their members and to listen and learn.
SOCIAL MEDIA PHILOSOPHYDecide on your Social Media “Personality”
SOCIAL MEDIA PHILOSOPHY
Personal
Professional
Institutional
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media Outlets
Strengths: Quick, Easy, Short, Hip, 140Weaknesses: Low Commitment, Fleeting, Noise, Many are saying it’s “losing its edge”
“Followers”
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media Outlets
Strengths: Huge, Evolving, PowerfulWeaknesses: Low Commitment, Low Control, You now need to pay for what you could once do for free.
“Friends & Likers”
SOCIAL MEDIA PHILOSOPHYPick a limited number of Social Media Outlets
SOCIAL MEDIA PHILOSOPHYDetermine what you want from Social Media:
PushListen
ConnectLearn
SOCIAL MEDIA PHILOSOPHYDetermine a work flowSocial Media should be an integrated, natural outgrowth of your regular work life.Repurpose what you’re already doing.Be disciplined.
It can be done in three 30-minutes/week
BUILD YOUR WHUFFIEDown and Out in the Magic Kingdom by Cory Doctorow (co-editor of Boing Boing)Whuffie = New Currency (Social Capital)It’s a general measurement of a person’s reputation
BUILD YOUR WHUFFIEThe Whuffie Factor - Using the Power of Social Networks to Build Your Business
by Tara Hunt5 Points of Whuffie
BUILD YOUR WHUFFIE1. Turn the Bullhorn Around: Stop Talking & Start
Listening2. Become Part of the Community You Serve3. Creating Amazing Customer Experiences4. Embrace the Chaos5. Find Your Higher Purpose
SOCIAL MEDIA PHILOSOPHYNow it’s time for you to consider your own social media philosophy…
➡ Decide on a ‘personality’➡ Pick a limited number of social media outlets➡ Determine what you want from social media➡ Determine a work flow➡ Build Your “Whuffie"
Profilevs
Pagevs
Group
PROFILEPersonal - that’s you!Use privacy settingsPut friends in lists
Link to other social media
PAGEAllows (Some) Anonymity
Indexed in Search Engines & Unique URLMultiple AdministratorsNo Limit to Likes (Fans)
Buy Ads - Facebook AdvertisingScheduling Posts
GROUPS(Private) Group Communication
Multiple AdministratorsBest for 3-50 people
Send messages, Share documents, Chat
USERNAMESwww.facebook.com/username
Customized Facebook URLFor a Profile or a Page AND for a Group
Think of where you’ll want to use it
Facebook Ads & Boosting PostsHelps Grow Likes and Your Community/Business
You can set them up for specific purposesAdvertise Events, Special Programs
Example: Illustrated Children's Ministry’s Lenten Coloring Posters
Let’s look around some more.
Scheduled posts.Friend lists.
10 FACEBOOK TIPS1. Reach out to other churches/organizations.2. Take your “likers” behind the pulpit.3. Go beyond the ministry.4. Ask for input from fans.5. Be visual.
10 FACEBOOK TIPS6. Make use of Facebook Events.7. Don’t just ask for things.8. Don’t forget the basics: phone, hours, etc.9. Offer exclusive content.10. Make use of Facebook Ads
"They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body
language, sighs, stray comments — out of the corner of your eye. This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken
together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a
pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." (
source link)
USES OF TWITTERPushing Content
Events (#apce2016)Listening
Search (Why Every Church Should Be on Twitter)News
TWOOLSTwitter Search Tweetbot
(Mac & iOS)Twitter in Plain English Hootsuite@reply Twubs DM = d username Tweetdeck#hashtagsLive-Tweeting
TWITTERPeople to follow on Twitter:
@breyeschow@NewMediaAtCTS
@prkanderson @rev_david
@edrescherphd@MeredithGould
@jburno@chsocm
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENT
CONDUCT AN EXPERIMENTHost a Social Media Sunday at your church to gage your congregation’s usage of social media
➡ Archive of WPC’s Social Media Sunday➡ PC(USA) News Article on WPC’s experiment➡ Adam’s Series on Hosting a Social Media Sunday
HELPFUL BLOG POSTS
1. One Seismic Shift Churches & Non-Profits Need To Make Now In Social Media
2. Should Your Church or Religious Organization Be on Twitter?
3. How to Best Use Social Media to Enhance Your Church’s Mission Trips
THANK YOU!Adam Walker Cleaveland
twitter.com/adamwc facebook.com/adamwc
