Profitize Your Small BusinessOur Presenters:

Kathy D’AgostinoWin at Business

Coaching

Janeen ViolanteHudson Valley Graphic Design

Erik ContziusZingMap

A Digital Marketing Agency

Juana HartJ-Hart

Communications

Kathy D’Agostinokathywww.winatbusinesscoaching.com914.266.0807

How to Attract New client & Set SMART goals to Increase $$$$ Profits

“Congratulations on making a really SMART decision to attend today’s event – so glad you are here to join us”.

Just because you’re here shows that you are truly a dedicated biz owner or entrepreneur-to-

be and looking for success!

FINANCIAL Goals

Revenue for the Year 2014 – 1st Quarter 2015?

Increased Profits?

Meet Year-over-Year Increases?

2014 Year in Review Goals

Strategic Goals

Employee objectives, development & training?

Product development?

Systems, CRM, Customer Retention, Tracking Pipeline?

What didn’t we achieve? Why?

I think we can all agree that what WE WANT IS TO SUCCEED…

So how do we do this? What’s the SECRET SAUCE?

WHY is it so DIFFICULTto actually do it?

How can we achieve our 2015 Goals?

1st – Let’s look at some statistics that might keep us from achieving these goals!

✓ 80 to 90% or Organizations fail to EXECUTE!

✓ Most don’t write down their goals – COMMIT TO PAPER!

✓ Few Review their GOALS on a regular basis!

✓ Most don’t hold themselves accountable for tracking & reaching their goals!

How Can We Assure our Success?

Set goals & take action

Achieve the Resultsyou Want

For Example…. #1 Goal More Clients = MORE PROFITS

LEADS

PROSPECTS

CUSTOMERS

$$$

GOAL = ATTAIN 10 NEW CLIENTS IN 90 DAYS!

Action Steps

1. Increase Pipeline by 50 contacts

2. Add 100 names to my mailing list

Tasks & Time Frame

1. Attend 10 networking events per month

2. Increase marketing efforts by 20% & budget to $xxx by 5/15

How this works?✓ Close 10 new clients

✓ Do it in 90 days

✓ YES = increase marketing + Networking

✓ Yes – with this plan

✓ Complete in 90 days

HOW WILL YOU ACHIEVE YOUR GOALS IN 2015?

1. What’s Your Smart Goal for the next 90 days?

2. What OBSTACLE will keep you from achieving it?

3. What STEPS are you willing to take to Achieve it?

4. How will you keep yourself accountable?

“If nothing changes then nothing changes.” ― C.P. Sennett

Increase Your Visibility. Boost Your Bottom Line.

JUANA HARTConsultant | Coach | Speaker

Increase Your Visibility.

Boost Your Bottom Line.

www.jhart.tv

JUANA HARTConsultant | Coach | Speaker

Share Your Message.

Consistently

Be of Service. Grow!

IMMEDIATESpikes in phone calls, web hits,

visitors, subscribers

GRADUALName recognition

and credibility

LONG TERMCredibility

(Leader/Expert status)

Marketing ROI

WHERE

TO

START

FREE Resourceto learn more…

www.jhart.tv

Janeen ViolanteBrand Strategist

GRAPHICDESIGN

Stand Out?in a crowded market

Know Them!who, what, where?

Who cares?everybody else does that too

Opportunitywhere is that space?

National or Nichefollow or lead?

Your Storythe real one

Your Nameunique, memorable

Impact Levelwhat do you want yours to be?

Short Tagline3 - 5 words that say it all

you can & shouldOwn a Color

Icon Powerstand alone symbol

Stand Out!and the crowd will notice

ZingMapA digital marketing agency(A division of Make Tech Better, Inc.)

Erik Contzius, Owner

zingmap.com

No amount of marketing will help a sh*tty product.

—Noah Kagan, AppSumo

WHAT IS A WEBSITE?(And why do you need one?)

•Informational•Static•Doesn’t Convert

STOP THINKING OF YOUR WEBSITE AS A BROCHURE.

START THINKING OF YOUR WEBSITE AS YOUR SALES REP.

YOUR SALES REP HELPS YOU...

• meet your local audience

• be engaging, friendly, and informative

• establishes the needs of your audience and offers solutions

• provides action items your audience can perform which will capture them in your sales funnel

YOUR WEBSITE HELPS YOU...

• get discovered organically (Local SEO)

• be engaging (or suffer the “bounce”)

• provides easy and compelling CTA’s (Calls to Action)

• capture leads for your sales funnel

LOCAL SEOSearch Engine Optimization

This was posted on February 26, 2015 from Google:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

NOTE: YOU MUST PASS THE GOOGLE MOBILE-FRIENDLY TEST.

BE ENGAGINGAvoid the Bounce

NAV | ACTION | ACTION CONTACT INFO

CTA“This business is the best!”

TRUST ICONS

Your bio, actual photo or video.NO stock images. Greet your audience.

CTA Lead Magnet: Just informative enough

privacy | terms of use | contact

Business NameExact AddressPhone Number

LANDING PAGE 1LANDING PAGE 2LANDING PAGE 3

HELLO BAR CTATITLE OF BUSINESS

CALL TO ACTIONCapture Leads

NO!

NO!

TEST, REVISE, TEST, REVISE

If you’re not growing, you’re dying.

—Anthony Robbins

QUESTIONS