Small biz forward december

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Tips and Techniques that get results.

Text of Small biz forward december


    VOL. 21 NO. 8$4.95

    Tips for the small business that get results




    pg 19

    pg 23

  • Executive Editor

    Editor, Layout, and Design

    Advertising Inquiries







    Nancy Becher

    Nickolas Bond

    701 N. Prairie Street

    Sturgis, MI 49091



    Vol. 21 No. 8 Small Biz Forward is published monthly by Celebrate Business Publishing, a division of Business Success Unlimited. ISSN 2332-5887No part of this magazine may be reproduced or transmitted into any form by any means without written consent from the publisher. Unsolicited manuscripts and photographs will be returned only if accompa-nied by a stamped, self-addressed envelope. All letters sent to Small Biz Forward will be treated as un-conditionally assigned for publication, copyright purposes and use are subject to SBF unrestricted right to edit and comment

    Connect, Collaborate, Succeed.





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    CONTENTSCover Story 23 Hearts Desire Antique Mall Features5 Office to Office Thoughts and Letters to the Editor

    7 What Motivates You? From Dreams to Goals

    15 Security For Your Business New Tips For the New Year

    19 Understanding Goal Setting Dreaming up a BHAG versus setting a SMART Goal


    40 Event Calendar

    41 Membership Directory

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    35 Being Connective Make 2015 A Better One

    Lifestyle33 Rise and Shine 5 Healthy Habits to Keep You Productive

    11 The Power of Belief What You Could Do If You Put Your Mind to It

    21 Lights, Camera, HR Action! How to Change Your Organization For 2015

    29 A Look Ahead to the New Year Thoughts for 2015

  • I can't believe its the end of the year already. Where has the time gone? I know it's been a whirlwind for me. What about you?

    Lots of things have happened... some good, some not so good, and some EXCELLENT. It has brought to light for me that a plan B should always be in effect. Life happens and if we don't have a way to deal with the unexpected, then the unexpected can do us in. So, do you have a plan B?

    Have you thought of goals for the new year? Where do you want to be at the end of 2015? In the same place as you are now? Or do you want something else? Is it written down? Is it where you see it so that you can remind yourself regularly of where you're heading?

    Now is the time for you to take stock of what you're doing, where you're going and how you're going to get there. Plan-ning your future is so important, for as the scarecrow in The Wizard of Oz tells us, if you don't know where you're going, any road will get you there. But if you

    "follow the yellow brick road" you'll find the Wizard who can grant you any wish. For me, that roadmap to Oz takes me to my goal.

    This month's issue is full of information on what you should think about for the upcoming year. Ideas to help you get closer to that dream of success, and maps to guide you to the goal at the end of the road. I know I'm taking the next few weeks to plan time with family and friends for the holidays and to work on my goals for the upcoming year. I want to be further ahead than I am now, and I know that to do that I must have a road map to follow to find the end of the road.

    I am sure that you'll find wonderful ideas and techniques within these pages to get you where you're going and I want to wish you a happy holiday season, filled with family, friends, fun and SUCCESS.



    Office to Office


  • 6Letters to the EditorNancy, this publication is starting to look really really good. Great job! Adam Fleming

    Small Business Forward and the maga-zine had given me a great opportunity to expand my business and my reach to the business world. Before I became a member, my focus was centered on addressing the needs of individuals. Business to business sales take longer to close and require significantly more service, which is why your organization and your magazine has become an im-portant vehicle for me to take the next step. The information in your magazine gave me some fresh ideas to consider.

    Thank you for being out there for me.

    Charlie Batizy

    As a successful small business owner, I look forward to reading the articles in each addition of Small Biz Forward.I love that they are written by local busi-ness people just like myself and always contain fresh ideas and information, often on subjects that we are all aware of but may need to be gently reminded of the importance to smoothly running our businesses. This is a well done publication that is a short, easy read and I would recommend it to every small business owner who wants to stay relevant in todays rapidly changing market.

    Deb Sanderson, Owner of Treadstone LLC & Nerium Brand Partner


    Value Your Facebook Favorites. Did you know that when another business page likes your page, your page appears as a favorite on their page?Do you know who has made your page a favorite and how to nurture that relationship? You can connect with the businesses that have made your page a favorite by logging into your business page,going to your "LIKEs"and click-ing on the "see all" drop down. You will be able to choose individual people who like your page (your fans) or businesses that like your page (your favorites).Be sure to "LIKE their business page when logged into your own business page so you can make them a favorite on your page too!

  • What motivates you? At the Business Success Unlimited retreat the other day, Kristi Pavlik, from Adonai LLC (, talked to us about our BHAG or Big Hairy Audacious Goal. What the heck does that mean? It is something that we want very, very badly. Something that scares us we want it so badly. For me, it's making $1 million dollars in the next five years. For you, it might mean moving to Hawaii or traveling around the world. It might mean having such a big business that you are known by 10 million people. Stop and think about it. What is your BHAG?

    WHAT MOTIVATES YOUFROM DREAMS TO GOALSby Nancy Becher, Business Success Unlimited


    Since 1983 she has run business referral groups, educational training programs and small business associations. First in Washington, DC

    metro areas and now throughout Michigan, with programs in Grand Rapids, Kalamazoo, Niles, and Sturgis, MI as well as South Bend, Mishawaka, Elkhart, Granger, and Fort Wayne, IN.


  • If you don't have one, or if it's not a serious one, now's the time to start creating and working on it. The beauty of such goals is that they get you out of your comfort zone, making you think bigger and bigger. Yet, they still need to be something that you REALLY want to accomplish. These goals are long-term: things so big that you can't accomplish them in a year or two. Yet, they create a sense of urgency, telling us "we better get off our butts if we want to get this." At first glance, you might think of a BHAG as something that is way too big or simply impossible to complete. Yet, when you truly believe in this goal, it IS something that can be accomplished you just need to think a bit differently about how to get there.

    Interestingly enough, if you don't truly believe in this goal, or if you're not serious enough about it, it won't happen because you must be relentless in your pursuit of it. And the only way that you can get there is by creating the best darn business you can along the way. A BHAG is meant to move you out of mediocrity and into the best darn business you could ever imagine having.

    So how do we create a BHAG? The first thing we have to do is actually conceptualize it. What is it that you really want? And is it going to move you forward towards the other (perhaps) goal of having a GREAT business. This idea needs to be long-term, action-oriented and exciting. Without those first steps you won't even get started. You need to make sure that it is something that will motivate you and get you moving forward. As well, it has to be something that others will understand and support.

    Next, you have to commit to it. If you don't take this seriously and truly act on it each and every day - guiding your forward momentum, it won't happen. An example, in the beginning of the year, we generally decide we want to lose weight, and get healthier. How long does that last? By the end of January we've often lost our motivation. And there goes our plan to get healthier.

    The same is true for our BHAG. If you don't commit to getting th