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  • SMALL BUSINESS MARKETINGRandy VaughnDuct Tape Marketing Authorized Coach

    www.DFWducttapecoach.com

  • Define Marketing, please!

  • Is this really MARKETING?

    Product, Price, Promotion, Place, People, Process, Physical Evidence, Personalization, Peer-to-Peer, Predictive ModelingMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.New Definition of Marketing (2007), American Marketing AssociationPerplexed?

  • Getting people with a specific need or problem to ______, _____, and ______ ____.

    COULD YOU USE A SIMPLE DEFINITION OF MARKETING?KNOWLIKETRUST YOU

  • LOYALTY2 THINGS HAPPENWHEN THEY TRUST YOU:REFERRALS

  • www.DFWducttapecoach.com$189 (one payment, lifetime membership)Special for SCORE participants

  • Comprehensive and Systematic Marketing Strategy:

    DifferentiationMarketingMaterialsCore MessageVisual BrandTarget MarketMarketingManagementPublic RelationsPartners & ReferralsSocial MediaWebsite/EmailPricing & PromotionTraditionalMarketing

  • Everything you do inMARKETING builds onA STRONG FOUNDATION AND A MARKETING PLAN!A STRONG FOUNDATION AND A MARKETING PLAN!

  • www.DFWducttapecoach.com$189 (one payment, lifetime membership)Special for SCORE participants