Text of Small biz mktg_duct_tape_marketing_randy_v
SMALL BUSINESS MARKETINGRandy VaughnDuct Tape Marketing Authorized Coach
Define Marketing, please!
Is this really MARKETING?
Product, Price, Promotion, Place, People, Process, Physical Evidence, Personalization, Peer-to-Peer, Predictive ModelingMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.New Definition of Marketing (2007), American Marketing AssociationPerplexed?
Getting people with a specific need or problem to ______, _____, and ______ ____.
COULD YOU USE A SIMPLE DEFINITION OF MARKETING?KNOWLIKETRUST YOU
LOYALTY2 THINGS HAPPENWHEN THEY TRUST YOU:REFERRALS
www.DFWducttapecoach.com$189 (one payment, lifetime membership)Special for SCORE participants