Christian Rodriguez1016

Mission Statement Here I offer honest reviews and make sure

you make smart purchases. I listen to my audience and deliver on what they want.

Opportunity It is a website where I put out reviews and

don’t give them scores since I feel that it’s deceptive to give something a score, a reader sees it and goes out to buy it and then end up hating it.

Type of BusinessServiceService company reviewing and

putting out new info for games

Legal StructureSole proprietorship Easier to manage that way, own

hours and get all the money.

I’m qualified to run this business because:

Have been a gamer for many years.

Know what people want in terms of content.

I love to game and that transitions to my business

Market AnalysisIndustry Name

Internet publishing broadcasting

Industry Size $34 billion

Total Population

I am planning to sell to the Bay Area, nowhere specific since it’s a website, could be around the world

Target Market

Male, family size isn’t a factor, 18-25, income should be around $5000 a year

Potential Market Size

Around 75% of my target market would enjoy my product

84,950

2560

5000

Total Population

Target Market

Potential Market Size

Demographics Ages 18-25, mostly

males, focused towards more literate people, family size can be any

Geographics They would live in the

United States, and would just have to go to the website

Psychographics People who enjoy being

updated on the world of gaming, like to read.

Buying Patterns It would be for people

who like to buy things once and then forgot about it until the next year or subscription ends.

My Business IGN GAMESPOTFactors

$10

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Ads Ads

Dependable Good Good

Perspective of a 16 year

old

Have their own show Good

previews

San Leandro

San Francisco

US

Brand new fresh

Mostly good

Have good ratings on YouTube

Chance to win a free game, or have a chance get a package from developers Promotion.]

Website from home, operated by myself in my living room

Review website, helps people purchase smartly

Flat rate for price, might be adjusted if more people come than expected or less Price.]

Promotional ExpensePromotional Expense MonthlyAmountMonthlyAmount

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Servers for my website $5.95 for 1 $5.95

Total Material Cost per Unit $5.95

LaborLabor Cost per

HourTime (in Hours) to

Make One UnitLabor Cost per Unit

[$] [Time] [$]

Total Labor Cost per Unit [$]

COGS (per Unit) [Total Materials Cost per Unit + Total Labor Cost per Unit]

Selling Price (per Unit) $10

COGS (per Unit) $0

Other Variable Expenses (per Unit)

$5.95 per month for website hosting

Total Variable Expenses (per Unit)

$5.95

Contribution Margin (per Unit) $4.05

Description of One Unit of Sale:

One subscription to the website

Fixed ExpenseAverage Monthly

ExpenseInsurance $0

Salaries of Employees $0

Advertising $164

Interest $0

Depreciation $0

Utilities (Gas, Electric, Telephone)

$35

Rent $79

Other Fixed Expenses $

Total Average Monthly Fixed Expenses

$278

Total Hours in a Week = 168

050

100150200250

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Un

its

So

ld

Total Units Sold

Monthly fixed expenses over contribution margin per unit,$129 divided by $4.05=$31.85 company will begin to make a profit after selling units. 32

A Selling Price per Unit $10

B Number of Units Sold 600

C Total Sales $6000

D Variable Expenses $5.95x600

E Contribution Margin $6000-$3570

FFixed Operating

Expenses$129x12

G Pre-Tax Profit $882

H Taxes @ 15% $882x.15

I Net Profit $749.90

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Servers Hosting website for a year

$71.40

Total Start-Up Expenditures $71.40

Cash ReservesEmergency Fund $300

Reserve for Fixed Expenses $492

$863.40Total Start-Up Investment

Source Amount Debt Equity Gift

Personal Savings $503.40

Relatives/Friends $360 $100 $0 $260

Investor $0 $0 $0

Partner(s) $0 $0 $0

Totals $863.40 $100 $0 $260

$863.40Total Start-Up Investment

Business ResponsibilityMy company will recycle and advocate on

saving the enviroment.

PhilanthropyI will donate to my local shelter to improve

conditions for animals in my community.

I need to take steps to make more money and draw more traffic to my site and get more pro gamers to back up my website

I will constantly improve the site and renovate it as much as possible.

I will use my time to talk to people and try to promote my site to my friends who are gamers.

My business could be big within my market, and may go to the mainstream if it’s good enough

Business Personal

I could study how to improve the website, and more things about gaming.

I could seek out my brother-in-law to mentor me, since he knows about business and about websites.

Sh

ort

-Ter

mL

on

g-T

erm

I plan to run until games stop coming out. If I would leave it would be if I have multiple employees and give it to them.

It would provide me the ability to write and explain things in a better light and the ability to argue.

Thank you for your consideration.