Social Media Workshop 2012

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COMMUNICATING VIA SOCIAL MEDIA

Hello!

08/04/2023Introduction to Social Media © 2012 :: Rachel Foong


Musical chairs! Join this Group on Facebook!

Facebook Group LinkType the URL above into Internet Explorer address bar

BEFORE WE START…


Ice Breaker: Post these up on the FB group wall Department How long have you been working in your company?

Summarise social media into one word

GOOD MORNING!


This is not a “How to use Facebook” workshop…but rather a “Why should we use Facebook to reach our objectives” workshop

CLEARING EXPECTATIONS

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Starting from the root cause

INTERNET 101


HOW IT ALL WORKS

IP


WHICH LEADS US TO….


A ROUGH LOOK AT HISTORY

Web 2.0 (Interactive/Collaborative)


THE 3 PILLARS/FACETS OF THE INTERNET (PRE-WEB 2.0)

The Library (Search)

The Noticeboard (Forums)

The Post Office (Emails/Messagin

g)



The Library (Search)• Information

(Useful)• Cataloged and

Indexed Archive• Photos and

Videos• Easy to

Navigate• Helpdesk

The Noticeboard (Forums)• Community

oriented• Questions

directed to experts/experienced community

• Interesting discussions

The Post Office (Emails/Messaging)• Archive of

communication between friends/family

• Fast and easy response

• Share information privately



The Library (Search)• Pros

• Easy to search for information

• Answers questions

• Cons• Privacy

The Noticeboard (Forums)• Pros

• Helps facilitate discussions on topics/issues that are not normally brought up

• Cons• Bullying

The Post Office (Emails/Messaging)• Pros

• One-to-one communication

• Cons• Not personal

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World’s #1 Online Retailer

THE 3 FACETS AT WORK


FACET #1: LIBRARY


FACET #2: NOTICEBOARD


FACET #3: THE POST OFFICE


QUESTION BREAK (3 QUESTIONS)


In just 15 mins, think about… Are you utilizing/Do you have the 3 facets in

your department fully to benefit staff or students of Sun-U?

How are you utilizing them? How can you utilise them more?

Post answers to these questions in our Facebook group

Get feedback from other groups

MINI-DISCUSSION

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Tea in Atrium

TEA BREAK TIME

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Combining all facets

SOCIAL MEDIA


Information Interaction

CHANGE HAPPENS

Web 2.0


SHIFT OF BEHAVIOR & FOCUS

LibraryNoticeboar

dPost Office

Pre Web 2.0

Library Noticeboard Post Office

Web 2.0

Information

Interaction


Library

Noticeboard

Post Office

Images

Videos

News

Updates

Apps/Games

Items of conversation

Library

Noticeboard

Post Office

WHAT SOCIAL MEDIA IS ALL ABOUTFROM STRANGERS TO KNOWN


Library Noticeboard Post Office

Facebook as an example


SO, HOW DO I USE SOCIAL MEDIA AND WHICH NETWORK SHOULD I USE?


The question is not HOW but WHY?

Strategy triumphs Skills

Ask the WHY before the HOW

JENG JENG JENG


Don’t see the point Updating/Frequency Responding/Speed Privacy Type of Content (BAD)

STRATEGY HELPS OVERCOME PROBLEMS


Identify Objective/Problem•Ask a question

Identify Group of people•Know your audience

Identify Channels•Know where they are posting

Identify Conversations•Know what they are posting

Build Relationship

SOCIAL MEDIA STRATEGY 101


QUESTION BREAK (3 QUESTIONS)

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Let’s be productive ;)

PROJECT TIME!


LET’S KILL THAT THING WHICH HAS BEEN BUGGING YOU


Gather around with each other and form a group of chairs

Say hi to your teammates! Give your group a name. Decide on one specific communication problem you’d like

to fix today Post your Group Name and Problem on FB Group and tag

your group members/name on the post

GET TOGETHER IN YOUR GROUPS

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Lunch in Cafetaria

LUNCH BREAK TIME


MAKE THINGS HAPPEN


Group Name Group Problem Objective People we’re speaking to Channels we’d like to use Conversations we’d like to have Relationship we are going to build

Solution Campaign? Change of system? What will we do in x months time?

PROJECT SHEET TEMPLATE


Be specific about the problem. Identify key areas. Why should we solve this problem? What are the current challenges that are preventing you

from doing this? How can the Intranet/social media overcome this? When must you overcome this? (optional) How will you measure the success of the project using

social media? Is your goal realistic and achievable?

Write down your goal by commenting on the FB post

BY…. WE WANT TO ….

Objective People Channels Conversations Relationship


Who are you trying to reach? What are their Internet/social media behaviours?

When do they go online? How do they go online? Which websites do they like to go to? What kind of content do they like to read or share? Who do they trust online e.g. bloggers, celebrities, etc?

Why should they help you achieve your goals? What is preventing them from being a part of what you’re

trying to achieve?

Discuss and Comment on your group’s Facebook post

MY TARGET AUDIENCE:

Objective People Channels Conversations Relationships


Which channels are the most effective in achieving my objective?

What are my audience behaviour on these channels and how should I engage with them personally?

Twitter – Search for mentions and Tweet Email marketing – Set up database, regular newsletters

What are my audience talking about me? What are my competitors doing on these channels?

Why are they successful? How can we be different?


LIST KEY LEARNINGS



What kind of content can I post up on these channels to engage with my audience?

Content calendar – Themes for each month Set limits – 1 week 1 post / 1 month 1 newsletter Look for examples of what others have done Are you doing anything new?

How fast should I respond? Is it feasible? Who will respond? How should he/she respond? (Tone and Manner)

How can I integrate these channels? Should I integrate? Discuss and Comment on your group’s Facebook post

HOW TO STRIKE A CONVERSATION



How are you currently building a relationship? What kind of relationship do you want to see? How can you improve? List pain points and comfort points. How can we analyse the conversations/make milestones

out of the relationship (CRM)? Do you have Plan B if relationship goes sour? (FAQ or

Crisis Management)


GO LONG-TERM NOT SHORT TERM


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PRESENTATION TIME!


QUESTION BREAK (3 QUESTIONS EACH GROUP)


What have I learnt? Did I meet my goal? How can I share this with my colleagues?

Set up social media brainstorming sessions internally What else would I like to learn?

DISCUSSION


Start implementing your Projects Twitter – Talk with a random stranger Facebook – Play a game or Start a Facebook page/group Foursquare – Download app and check in to any location Instagram – Download app and Post 5 photos YouTube – Build a playlist LinkedIn – Connect with 10 colleagues

Explore possibilities!!

CHANGE HAPPENS … STEP BY STEP

{THANK YOU

Tea break in the Atrium

Self Improvement

Social Media Workshop 2012