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Digital Marketing
Néstor Romero
Would you sell now?
Would you sell now?
Internet every day produce more garbage
99 percent of the content on YouTube is considered boring!
Internet users suffer from infoxication
A user gets to see more than 1,400 webpages a
month
User multi-device and multi-screen
59% of US Internet users watch television and surf the Internet at the same time
What is Inbound Marketing?
To get your online objectives with a minimum budget?
What is Inbound Marketing?
New ways to connect and generate responses, emotions and closer ties
between brands and consumers
What is Inbound Marketing?:WestJet
What is Inbound Marketing?:GoPro
Outbound to InboundFrom the hammer to the magnet
How profitable is Inbound Marketing?
Inbound the lead in costs 62% less
than the Outbound
Lead Outbound: $373
CPL Inbound: $143
How profitable is Inbound Marketing?
What is based Inbound Marketing?
Video ads will start dominating
Internet is finally getting on board with in-SERP video advertising. It’s a sign that users are becoming more accepting of video ads online, and as that trend continues, expect to see more types of video ads.
Mobile will completely dominate desktop
Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile.
Google places the companies social network links
Google places the companies social network links
What offer the Internet to the company?
Online actions are eminently measurable and monitorable,contrary to what happens in the offline world
Where we carry user?Here?
Where we carry user?Or there?
Where to place the social networks?
Where to place the social networks?
Where to place the social networks?
Where to place the social networks?
WorldVisionMicro www.worldvisionmicro.org
WorldVisionMicro www.worldvisionmicro.org
WorldVisionMicro www.worldvisionmicro.org
WorldVisionMicro www.worldvisionmicro.org
WorldVisionMicro www.worldvisionmicro.org
WorldVisionMicro www.worldvisionmicro.org
Should we bring all social networks?
Usability power
Usability power
The importance of being first
What is SEO?
What is SEM?
What wins?
What is Display?
What types of ads we have in display?
Remarketing y Contextual Advertising
What keyword use the user in search?: Google Trends
What keyword use the user in search?: Google Keyword Tool
What keyword use the user in search?: Google Global Market
What keyword use the user in search?
To be in social networks because others are? ... That´s finished
Facebook?
Twitter?
Twitter?
Google+?
Google+?
LinkedIn?
Pinterest?
Instagram?
Content Marketing
To offer deals
To interact with customers
Entertainment - Fun
Everything
Storytelling
The power of innovation: Animum3D and the film premiere
The power of innovation: Animum3D and the film premiere
Youtube?
● More than 1 billion users Worldwide● 2nd most popular search engine● Localized in 75 countries and available in 61
languages
Pursued by ads?Remarketing & Reselling
Create and identifie contacts NETWORKS related to your product / service
How to create similar networks?
Create and identifie contacts NETWORKS related to your product / service
How to create similar networks?
Be original: Blendtec
Sales opportunities:DELL
Sales opportunities:DELL
DELL Comander Center:● Focus 360º● Marketing-sales-customer● 5,000 agents● 22,000 monitored terms● Blogs, Facebook, Twitter
and Internet
The importance of CRM:Sugar CRM y VTiger
Customer participating in the creation of your product
Client & Product: Starbucks
Client & Product: Starbucks
Client & Product: TESCO
The moment:Social Mention
Content Curation: Feedly
Content Curation: Tumblr
Blog: The perfect content
Blog: The perfect content
Blog: measure, measure and measure
Blog: measure, measure and measure
Blog: measure, measure and measure
Blog: Title with short list
Blog: Video is the King
E-commerce: measure, measure and measure
The right audience: Segmentation
The right audience: Segmentation
The right audience: Segmentation
The right audience: Segmentation
The right audience: Segmentation
Better make than tell:Texas Armoring
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
#PinoProdigia: handstands
Podcasting?
Sindicable channel audio files
The power of video in SM: University of Louisville
Who are in our social networks?: SocialBro
Who are in our social networks?: Tweriod
Who are in our social networks?: TweetsMap
What is the quality of our social networks?: StatusPeople
What is the quality of our social networks?: StatusPeople
What is the quality of our social networks?: Klout
How to clean our social networks?: Manage Flitter
How to monitor our social networks?: Hootsuite
Is important to complement with email marketing?
Is important to complement with email marketing?
Is important to complement with email marketing?
Is important to complement with email marketing?
Is important to complement with email marketing?
Is important to complement with email marketing?
Is important to complement with email marketing?
Is important to complement with email marketing?
What is a Landing Page?
Measure?: Google Analytics
Measure?: Google Analytics
Measure?: Google Analytics
Measure?: Google Analytics
Measure?: Google Analytics
