Tata Communication Webminar on CDN

8/12/2019 Tata Communication Webminar on CDN

1/41

Digital Marketing Webinar

Increase Revenue and Extend Your Audiencewith Optimal Online Video Strategy

12 th March 201411 AM IST

1


2/41

2 2014 Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS and TATA are trademarks of Tata Sons Limited in certain cou ntries.

www.tatacommunications.com | @tata_comm

http://tatacommunications-newworld.com | www.youtube.com/user/tatacomms

Agenda Introduction of esteemed speakers

KalturaIncrease revenue and extend your audiencewith optimal online video strategy - 10capabilitie s media companies should lookfor

Tata Communications

Delivering highest QoE (Quality of Experience)& Value for customers around the globe

Q&A

2


3/41

2014 Tata Communications Ltd. All rights reserved. T ATA COMMUNICATIONS andTATA are trademarks of Tata Sons Limited in certain countries.



From Tata Communications

Aditya has 14 years of Internet and SoftwareTechnology Operating and Planningexperience in the areas of building products,enabling sales and driving new revenuegrowth. Throughout his career, he haspivoted products and solutions to marketrelevance and strength. Adityas expertise isin creating Global Clouds that will deliveressentially any digital object webapplications, web content, HD Video, largesoftware objects anywhere, to any device.

In his current role, he is the Head of the CDNbusiness at Tata Communications where heoversees Product Management, RevenueEnablement, Solutions Engineering andBusiness Operations. In prior roles at TataCommunications, he has been at the heart ofexpanding and modernizing the worlds 5thlargest ISP network.

Aditya JayaramanSr. Director & Head CDNBusiness, Tata Communications

3


4/41




From Kaltura

Dr. Michal Tsur President & Co-founder, Kaltura

Michal is an experienced entrepreneur withmany years of knowledge of technologystartup work. Michal co-founded Cyota andwas part of its management team from itsinception up until its acquisition by RSASecurity, Inc (NASDAQ: RSAS) for $145M(US) in 2005 (RSA was subsequentlyacquired by EMC Inc (NYSE: EMC)).

Michal holds a doctoral degree in applicationof game theoretic models to law from NewYork University, and was a post-doctoralfellow at Yale Law School's InformationSociety Project where her research focusedon Open Source, Memetics, and evolutionarygame-theory. Michal also clerked at thesupreme court of Israel.

4


5/41




Managing the Digital Experience

1. Creating Quality Content

2. Ensuring Quality Viewer Experience

5


6/41




About Tata Communications

#

1

submarine cableowner in the world

in enterprise data inIndia

international voicecarrier

ISP in the worldcarrying 20% ofglobal Internet traffic

Part of the Tata Group

$83.5 Billion annual revenue 425,000 employees worldwide 140 years in operation

Global Content Distribution

Serving over 1.5 B web objects dailyto end users across all six continentsover our Tier 1 CDN

Connecting 125 cities globally with300 media hotspots over dedicatedVideo Connect Network

Via 210,000 kms of owned fiber Over 110,000 sq.m. of DC space

Customers

10,000 Enterprise customers 1,600 Telecom Service Providers 700 mobile operators Located in over 150 countries

#

5

6


7/41




Tata Communications CDN Solution Portfolio

7

We providesolutions for thefollowing verticals

Broadcasters Content

Publishers E-Commerce &

Internetenterprises

Gaming Software Delivery

Companies Traditional

Enterprises likeIT/ITES, Banking& Finance,Healthcare, etc.


8/41




Tata Communications Platform for Digital Content Delivery

Content Acquisition

ContentRepurposing

ContentPublishing &Distribution

Workflow &Monetization Analytics

ManagedDownlinking

(INDIA)

On Net Storage :CDN Storage

Managed LiveEncoding (INDIA)

Global Delivery

Multi Device OS, Android,Windows, PC,MAC, Roku,XBOX

Content Security

Online VideoPlatform -

Partnership

StandardStatistics through

Dashboard

Real TimeStatistics, Real

Time Logs

BusinessIntelligence

OSMF basedFlash Player

ContentPackaging -HLS, HDS, HSSRTMP(TE),RTSP, HTTPS

Content Targeting

DVR

Automated Live

Archiving8


9/41


10/41

Kaltura Presentation

Increase Revenue and Extend Your Audience with OptimalOnline Video Strategy


11/41


12/41

Sample CustomersEnterpriseEducationMedia

12
https://www.pennlpscommons.org/node/4733/mqv


13/41

a n a l y t i c s

management

User ManagementLive

delivery

S e c u r i t y

ingestion

editing

annotation

CDN

publish

tags

feeds

scheduling thumbnail

transcoding

MRSSplaylist

metadata

UGCSEO

social

adaptive

HTTPRTMP

encryption

access control

moderation

progressive

translation

imagesaudio

long -form

subtitles

related

rating

t a r g e

t i n g

restrictionsdownload

IntegrationVOD

reports

webcam

synchronizationwhite -label

HTTP

engagement

flashSilverlight

html5

mobile

Challenges

Workflows

portability13 13


14/41

Ingest Manage Distribute Engage

Video Editing Transcoding

Closed Captioning

Security & DRMGoogle

Live

Social Sharing

Publish Analyze

CMSs Analytics

Monetize

Advertising

E-Commerce

Set-top Boxes

CDNs

Video Framework and EcosystemAdmin & Content

Management AppsMedia Publishing

& Portals Apps Integrated AppsPlayback

Experience Apps

14


15/41

No. 1 - Support for Multiple DevicesMobile & Tablet Delivery

HTTP Live Streaming App Development Kit

o Androido iPhone

Monetization Analytics

Other DevicesRoku, Xbox, GoogleTV, LG,SamsungExample Features

o Transcoding optimized(includingadaptive M3U)

o PPV and ad-basedmonetization. Drag-and

o drop publishing 15


16/41

Advanced Search Engine OptimizationVideo SEO Best Practices:

Create a landing page - unique URL for each videoCreate a dynamic video site mapDistribution of site map to search engines

No. 2 - Increase Video Traffic

16


17/41

Related VideosNo. 2 Increase Video Traffic

17


18/41

No. 2 Increase Video TrafficSocial Media Integrations

18


19/41

No. 3 Take the Content to the Audience

MRSS Syndication (Pull)o Feed syndicationo Player syndication

19


20/41

No. 3 Take the Content to the Audience API & FTP Distribution (Push)

o Thumbnail + Metadata + Schedule + Flavor = Video Packageo Automatic Delivery/Manual Reviewo Permissions

20


21/41

No. 4 - Advertising and Monetization

Advertising Consoleo Ad Stitchingo Subscription Billingo Transaction Managemento Content Distribution

Increased Viewershipo Related Contento SEOo Content Matching

21


22/41

Paid Content & OTT

22


23/41

No. 5 - Create More Inventory

Enable editors, journalists and producers in the field to upload content fromtheir mobile devicesModerate user uploaded content

Mobile Video Uploads: User & Professional

23


24/41

No. 6 Performance

Backendo Fast file transferso Encoding cue

Player Loado Remove unnecessary

plug-ins and controlso Reduce size of components

Time to Starto


25/41

The fastest, most flexible, cross-device

smart player n ow even better! TM

Introducing Kaltura Video Player 2.0

25


26/41

No. 7 Flexibility/Adaptability

Create your own applicationsDeploy widgets where you need them

Automate from existing applications

26


27/41

Ingest Manage Distribute Engage

Video Editing Transcoding

Closed Captioning

Security & DRMGoogle

Live

Social Sharing

Publish Analyze

CMSs Analytics

Monetize

Advertising

E-Commerce

Set-top Boxes

CDNs

Admin & ContentManagement Apps

Media Publishing& Portals Apps Integrated Apps

PlaybackExperience Apps

No. 8 Partners Ecosystem

27


28/41

No. 9 Secured Delivery

Various methods of securing delivery of video streams,as follows:

Progressive download over HTTPS

RTMPE / RTMPTE as delivery protocol

IP-linked token authenticationContent Targeting Geo Blocking and Geo Allowing

Content Blackout for LIVE Content

Support for DRM

28


29/41

No. 9 Secured Delivery

Stream security techniques apply differently across devices:

Delivery Device Entitlement Encryption

HTTP over FLV Flash PC

Token based Authentication

Expiry, IP, GeoBlocking/Whitelisting,User Agent HTTPS

RTMP Flash PC, Same RTMPE

HDS Flash - PC Same

HLS iOS, Android Same

HSS PC Same 29


30/41

No. 10 Scalability and Stability

Storage : video files are getting largero Frame sizes and bitrates are increasingo Multiple devices and formats must be supportedo

Long-form content more common and more popularDelivery : throughput difficult to maintain across networkhops, especially at higher bitratesVolume : Audiences can spike unpredictably

30


31/41


www.tatacommunications.com | @tata_commhttp://tatacommunications-newworld.com | www.youtube.com/user/tatacomms



2. Ensu r ing Qual ity View er Exp er ien ce

31


32/41



Ensuring Quality Viewer Experience

Any Content

Any Device

Any Connection

Anywhere

Any Demand Level

32


33/41



Forms of content beingconsumed over web

Rich MediaOn Demand AudioOn Demand Video

Live StreamingVideo Streaming

Audio Streaming

Web Components

HTMLCSSJSImages

Internet Applications

Any Content , Any Device, Any Connection, Anywhere, Any Peak

Source : http://www.webperformancetoday.com

Average webpage has increased 151% in 3 years

Rich content increases page load times, thereby challenging QoE;a top grade CDN will help you actively manage this complexity

33


34/41



21

17

46

6

1 18

iOS Android

Windows

MACOSUnixSTB

Others 71

12

8

20.5 0.5 0.5 0.5

5 HTTPRTMP

HLS

RTMPTRTMPE

HTTPS

RTMPTE

SilverlightRTSP

38% of Indian content on the TCL CDN isviewed on iPads, iPhones & Android devices

Any Content, Any Device, Any Connection, Anywhere, Any Peak

Indian Content delivered to Mobiles on TCL CDN has increased400% in 2 years

17% of video is streamed on protocolsuncommon in western markets

The Tablet is the new HD TV, for Indian Content!top grade CDN will help you deliver content to any end device

34

A C ti


35/41



- Bandwidth of viewerconnections is constantlyvarying

- High resolution videostream on poor bandwidthconnection = Buffering

- Low resolution video stream

on high bandwidthconnection = Poor Quality Source : http://www.iis.net

Any Content, Any Device, Any Connection, Anywhere, Any Peak

r a smooth video streaming experience, the delivery of content needs toadapt to fluctuations in viewer bandwidth in real time;

top grade CDN will dynamically match resolution to viewer connection

35

A h


36/41

2014Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS andTATA are trademarks of Tata Sons Limited in certain countries.


Any Content, Any Device, Any Connection, Anywhere, Any Peak Audiences for Indian Content are truly Global;

p grade CDN will help overcome Internet latency in delivering to anyregion

47.5

12

7.5

10.5

2.53

65.5 5.5

India

US

UAE

Middle East

Aus

SNG

Europe

UK

Canada

Above 50% of Indian content on the TCL CDN isviewed outside of India

36


37/41

2014Tata Communications Ltd. All rights reserved. TATA COMMUNICATIONS andTATA are trademarks of Tata Sons Limited in certain countries.


Any Content, Any Device, Any Connection, Anywhere, Any PeakPopular content can cause thundering herd problems;

op grade CDN will completely insulate your origin infrastructure fromsuch spikes, while ensuring viewer QoE

7X

37


38/41



A top grade CDN will give you vital intelligence aboutyour viewers

User Data

Device OS Browser Engagement Duration Drop off Point

Con tent Data Region Time lime of Popularity Performance statistics Real Time Data for

live content

Cross Tabu lat ion o f user and con ten tda ta to ge t con ten t consu mp t ion behav ior

38


39/41





2. Ensuring Quality Viewer Experience

39


40/41



Formula 1 & Tata Communications
http://www.youtube.com/watch?v=n7P1Bc3Ms8E&list=TLI8lw8By8w7m34NIzdqglnqbJis2nh3sK


41/41


Thank YouFor any questions related to how Tata

Communications can help yourorganization with end to end online videoplatform , please reach out to us at:

[email protected]

Online Resourceshttp://cdn.tatacommunications.com
mailto:[email protected]://cdn.tatacommunications.com/http://cdn.tatacommunications.com/mailto:[email protected]

Documents

Tata Communication Webminar on CDN