Digital Marketing for Startup

By @AmitHPanchal

Today We Will Discuss..

• How to leverage digital platforms effectively?• How to generate good and custom content?• How to increase engagement and followers?• How to measure success of a digital marketing

campaign?• How to identify target audience on digital

platforms?• Viral marketing

How to leverage digital platforms effectively?

• Google Analytics• Content Creation• Search Engine Optimization• Social Media Marketing• Reputation Management

Google Analytics

Have You Integrated Google Analytics on Your Website?

Google Analytics

Dashboard

Google Analytics

All Traffic

Content Creation

Don’t Focus on Having a Great Blog. Focus on Producing a Blog That’s Great for Your Readers.

Search Engine Optimization

On Page Optimization

• Website Audit & Analysis• Keywords Research• Title & Meta Tags Optimization• Header Tags• Image Alt & Title Tag• URL Optimization (SEO Friendly)• Content Optimization

Off Page Optimization

• Directory Submission• Local Business Listing• Social Bookmarking• Article Submission• Press Release Distribution (Free & Paid)• Classified Submission• Document Sharing• Image Sharing

SEO Do's

• Get Backlinks from Relevant Sites• Use Keywords in Your Titles, Meta

Descriptions & Body Content• Become a Guest Blogger on Trusted &

Reputable Websites• Learn from Your Competitors• Remove & Disavow Bad Links• Make Your Website Mobile Friendly

SEO Don‘ts

• Don’t Do Keywords Stuffing• Don’t Use Hidden Text or Links• Never Buy SEO Services From The ‘Offers’ You

Get by Email.• Don’t Submit Your Website to over 1000

Search Engines.• Avoid Irrelevant Links• Don’t Build Backlinks only for Homepage.

Benefits of SEO

• Increased Website Traffic• Return on Investment• Cost Effective• Increased Website Usability• Brand Awareness• Improve Search Engine Rankings

Social Media Marketing• One of the most popular ways to promote content and

influencers.• Choose the Right Social Media Platform.

– Facebook– Twitter– Linkedin– Google+– Instagram– Youtube

• Best Day & Time to Post• Creating & Using an Influencer List

Best Practices for Social Media

• Follow Back & Interact• Keep the Social in Social Media• Keep it Short– Tweets containing less than 100 characters receive

17% higher engagement• Don’t Over Share• Respond to Negative and Positive Feedback

Reputation Management

How to generate good and custom content?

• Create Original Content• Always Focus on Creating Attractive Headlines– 80% of People Will Read Your Headlines– And Only 20% of Those People Will Read The Rest

of Your Content.• Make Your Content Actionable• Interview Someone

How to generate good and custom content?

• Add relevant Images and Videos• Share Your Success & Failures– Write About Your Biggest Challenges & Lesson

Leaned.• Track Trends– Google Trends– Facebook– Twitter

How to increase engagement and followers?

• Twitter & Facebook• Start Tweeting & Follow Thought Leaders of

Your Industry.• You Can Also Schedule of Your FB Post. (Daily

1-2 Post)

How to measure success of a digital marketing campaign?

• Google Analytics– URL Tracking– Event Tracking– Goal Conversions

• Facebook Insights• Twitter Analytics• Open Site Explorer

How to identify target audience on digital platforms?

• Conduct market research– Surveys– Interviews

This is How I Support Startups..

This is How I Support Startups..

Hubilo

• Need to Improve Title & Meta Description.• Custom 404 page is not found.• Robots.txt is missing.• W3C Validation (47 Errors & 8 Warnings)

Yoloperks.com

• Sitemap.xml is missing• Title & Meta Tags Optimization.• Image Optimization• Canonical Issue• Image Optimization

Almashines.com

• Add more content on your website.• Title & Meta Tags Optimization• Social Media Presense• Replace Ajay Srinivasan with Sampath Iyengar

(Testimonials)

Thanks!

Feel Free to Contact me..

• Email: amithpanchal@gmail.com• Mobile: 9328265452• Twitter: @AmitHPanchal• Facebook: /AmitPanchal• Linkedin: in/amithpanchal• Blog: AmitPanchal.com