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O R A L S E M I N A R P R E S E N T A T I O N

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PRESENTEDBY

TOKURAH, MAJID OSHOLE-IMODUB.Eng Agricultural Engineering

E-business Manager Agropreneur Nigeria

Introduction Agriculture in Nigeria is one of the largest sources of

livelihood of its population and is a component of domestic products and touches almost every sphere of economic activity. In the 1960s, the agricultural sector was the most important in terms of contributions to domestic production, employment and foreign exchange earnings.

Nigeria has different climatic conditions, ranging from the tropical in the south to the arid zone of the north which makes it possible to have nearly all agricultural products in the country.

Problem statementOne of the problems facing Agricultural

farmers in Nigeria is how to market their products beyond their locality. E-MARKETTING can be used to solve the problem of marketing faced by farmers.

E MARKETING STATISTICS 46% of internet usage in Nigeria. 85% of Nigerians access the internet through their

mobile phones Nigeria’s agricultural commodities and food import

bill has averaged over N1 trillion in the past two years. Food products like wheat, sugar, milk, rice and fish accounted for N901 billion or 93.5% and 788 billion or 88.71% of this total in 2013 and 2014, respectively.

Who am I? My story

What is E-marketing? E marketing or Electronic marketing refers to

the application of marketing principles and techniques via Electronic media and more specifically the Internet

The terms E marketing , Internet Marketing, Online marketing are interchanged and frequently can be considered synonymous

Contd… It is the process of marketing a brand using online

marketing tools and uses a range of technologies to help connect businesses to their consumers.

Emarketing compasses all the activities a business conduct via World wide web (WWW) with the aim of attracting new business, retaining current business and developing its brand identity

FEATURES OF E-MARKETING Internet marketing allows global marketing

facility It is less expensive It makes marketing easier sell your products and services and encash your

bills from anywhere. It increases the choice of products, services and

sellers. Vast availability of information.

What is E–agribusiness/e-agriculture?

Technically it can be defined as any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.

Doing agribusiness on-line through internet is generally referred to as electronic agribusiness. In short it is called as "E-agribusiness".

It is also referred to as application of e-commerce in agribusiness. Basically it is Information Technology (IT) based agribusiness.

Therefore, E-agriculture is a promising area encompassing the agri value chain through the application of internet and related technologies.

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Application of E agriculture

Helps empower the community by; Providing Internet Demand Based Agriculture Information

through ICTs helping farmers to access information on commodity prices.

practices for cultivation crop care and in forging direct relationships with potential buyers in order to provide better value for their produce.

Helping farmers to access information on commodity prices. E-agriculture also provides information needs of various players

in the agri value chain.

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Scope and advantages of e-agribusiness

There is a great scope for e-agribusiness in agriculture, specially in horticulture and processed products.

Mango, grapes, spices etc. has large demand in domestic and international market.

Farmers through social media and websites can sell their produce on line.

Products like shea nut/butter, watermelon, onions, moringa, dairy products beverages, among other raw materials etc can also sell online to gain more profit.

Farmers get up-to-date information about the market and can sell their produce through the electronic medium. 05/02/2023 11

Major advantages of e-agribusiness Global Market: E-agribusiness provides a virtual global

distribution market place. Internet is used by millions of people throughout the world and therefore, conducting business through this new system is unlimited and endless.

Inventory Costs: E–agribusiness helps to minimize inventory costs many times by adopting just in time systems. It also enhances the firm's ability to forecast demand of an industry more accurately.

Consumer Service: The cost incurred towards customer and after sale services generally account for not less than 10 % of the operating costs under e-agribusiness. Many of the services may be put on line along with improvement in product / service in quality.

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Advantages Cont… Distribution Period: Under e-agribusiness, the customers

place orders immediately on the net and goods are delivered under normal way.

Easy reach: With the help of internet small and medium size companies also get an opportunity to provide information on its products and services to all the potential customers in the world over with a minimum cost.

Direct link: Through internet, companies can establish a direct link to customers and critical suppliers or distributors to complete transactions or communicate trade information more easily.

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E-agribusiness: Kebbi state prospective

Kebbi is an agro based economy with a competitive advantage in the nations scenario in respect of crop, geographical and climatologically diversities.

This enables Kebbi state to grow a wide variety of crops even during the off-season to meet the continuous demand for agricultural products like rice, fish, wheat, onions. Etc.

Kebbi state presence is very important in the national scenario of e-agribusiness. E-agribusiness is not yet a way of life in the country.

Currently only 10% offer goods via the web.

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Obstacles in E-agribusiness

1. Computer illiteracy and unawareness about e-commerce.

2. Problems in internet connectivity.3. Language problems.4. Load shedding of electricity.

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E-MARKETING TRADITIONAL MARKETING• Interactive advertising

• Methods of digital marketing is less expensive

E-marketing is marketing to consumers through online channels like websites and online banner advertisements.

. Contact from one side

• Traditional marketing methods more expensive

• It refers to offline marketing tactics such as print advertisements, television and radio ads, direct mail and trade show advertising. 

HOW E-MARKETING IS BETTER THAN TRADITIONAL MARKETING

Internet marketing toolsOnline marketing tools include websites , social media and online advertising..Use of social mediaMarketing planSocial media is the latest marketing buzz, touted by both online and offline marketing experts way to reach customers.

INTERNET MARKETING TOOLSContd.. A properly designed website is one of

the most important marketing tools that an e-marketing needs.

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Social Media

Why Use Facebook?

•Personal – Fun keeping in touch with friends easily and efficiently•Business – Generating fans spreading your unique content, blogs, videos•Pages and Groups •Multi-Media rich•Easy To Use•Growing at over 600,000 users per day and currently over 400 million users•YouTube Video

Facebook Business

20Business – Generating fans spreading your unique content via blogs

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Social MediaWhy Use Twitter?

Communicating quickly and virally Distributing content Connecting Promoting Facebook, Blogs, Websites Real time search

Note: More than 225 million Twitter Users 2011

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Social MediaWhy Use Linked In?

Over 100 Million professionals are members worldwide Great for networking professionally Finding Opportunities Positioning you as an Expert Integrate your other sites including company, blog and facebook

Average income of LinkedIn member: over $100,000

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Social Media

Why Use YouTube?

Second Largest Search engine in the world Easier to rank higher in organic search than Google Important if you are connecting to “Gen Y” Free Easy to use

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Social Media - BlogsWhy Blog?

To establish a home base that you own Great for personal branding

Eg.”jeffbullas.com” Position you as a thought leader in your niche Establishes Authority Google likes fresh unique content Easy to use

Blog

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Social Media UniverseSocial Media Amplifies your Content.

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Social Media UniverseSocial Media spreads your content and message

fast and wide.

Questions/Comments

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Social Media Marketing for Professional Services

Blog

Facebook

Twitter

YouTube

LinkedIn

Some of the online shopping sites with their average ratings Some of the sites of Electronic marketingi. Agropreneur Naija www.agropreneurnaija.com

www.agropreneurnaija.wordpress.com Twitter: @agropreneurnaijaFacebook Group (close to 5,000 members) https://web.facebook.com/groups/agropreneur9ja/ ii. Mrs Saudat Salami @Lagosshopping

www.easyshopeasycook.comiii. Nairaland www.nairaland.comiv. Yellow Pagesv. www.farmersonlinemarket.com.ng

CONCLUSION There is tremendous potential of e-agribusiness. As

it expands, enormous opportunities would be created in the business of agriculture sector.

It is absolutely necessary that Kebbi state Agro based Industry gets ready to do business via this online medium.

At the same time there are an increasing number of households using the internet and search engines

Agriculture remains the backbone of the Economy

Thank You!!!Visit www.agropreneurnaija.com for more up to

date information on opportunities, news and events.

Contact me to learn how to run profitable eMarketing programs for your Agribusiness

Tokurah MajidE-business Manager, Agropreneur

Nigeria jidkod@gmail.com

08060278318Blog: www.jidkod.wordpress.comTwitter: www.twitter.com/jidkod