Social media marketing strategy

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    15-Jul-2015

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SMM & SMO Activity Plan12Research your social media presenceAnalyzing your social media opportunity and threatsRecommending the ideal social media strategyExecution plan

3Identifying con variationsSegregating con variationsAnalyzing conversationInsight & recommendation report

4Strategic presence creation on social mediaPresence promotion and response managementAnalyzing opportunities for social media outreach

5Researching and analyzing current online reputationDefining a reputation scoreRecommending steps to improve reputation scoreExecution of recommendations

6Creation of campaign thoughtIllustration of campaign execution tool, Apps and prospective conversation strategyDeliverables (ROI) via camping execution

7Identification of online PR ObjectiveAnalysis of PR OpportunitiesStrategy Layout and Activation of blogger and Influencer outreach

8With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.The benefits of social media campaigns are extensive from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.

Why not take advantage?

9Creating profileCreating pageContent developmentBuzz creationIntegration page with other social media channelsPost updates with links to the desired landing pageJoining groups and pagesAdding membersStarting discussionsSharing linksCreating facebook like button and badge, to place it in the website and blogsRun contests, promotional campaigns, pollsVideo sharing via YouTube tabs ( for viral campaigns)Photo sharing via page flicker apps/ similar appsDocument sharing ( pdf, ppt, whitepapers, brochures, notes..)Customized contact form/ registration formPromote blogs/feedAdding custom tabsTagging use of various external interactive Apps

10Creating profileCreating company pageIntegrating profile with other media channelsAdd connectionsJoin GroupsTargeting and networking with the influencersStarting Discussions in groupsActive participations in relevant Q&AsPublish Press releaseCreate pollsLaunch and promote e ventsSubmit feedsShare presentationIntegrate blogs to the profileShare likes

11Creating twitter handlePost tweets with site link (content from the site)Following key influencersUse hash tags for keywordsRetweet influential tweetsTweeting based on trendsPost natural updates frequentlyInfluence mentionsCreate a twitter badge and place it on the site and blogsIncrease followers base constantlyNetwork and engage the followers

12Create profileCreate pageContent DevelopmentBuzz CreationIntegrating page with other social media channelsPost updates with links to the desired landing pageJoining pagesAdding influencers to our circlesStarting discussionSharing linksVideo sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes)Tagging

13Creating ProfileCreating boardsContent DevelopmentBuzz creationIntegration profile with other social media channels/blogsAdd pinsInfluence repinesPhoto sharing with linksSync info graphicsFollow influencersFollow relevant boards

14Blogs

Follow key blogsComment on blogs with linkNetwork with influential bloggers

Q&AsPost questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation

15Monitor and evaluate relevant online media conversationEngage with key influencers in the blogosphereDevelop the corporate blogs, social network sites and multimedia toolsPlan and develop content for corporate websitesOptimize e communication for effective distribution in the digital space

16Social Bookmarking

Bookmarking Links from the siteAdding keywordsUsing top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious,

Document sharing

Sharing presentation through slide share, scribd, docstocPublishing white papers and Article in scribd and docstoc

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18192021Gud luck! Thanks! I Alden

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