Can your small business afford not to be on the web?

Only 53% of small business had a website in 2014

www.thegraphicshouse.biz

2

In 2014 there were 968,882,453 websites online

But only 53% of those belonged to small businesses

1http://www.internetlivestats.com/total-number-of-websites/#trend

http://www.thegraphicshouse.biz

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2014 Small Businesses with websites

53%

47%

WebsiteNo Website

www.thegraphicshouse.biz

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In 2009 there were 238,027,855 websites online

But only 45% of those belonged to small

businesses1

1http://www.internetlivestats.com/total-number-of-websites/#trend

www.thegraphicshouse.biz

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2009 Small Businesses with websites

45%55

%WebsiteNo Website

6

www.thegraphicshouse.biz

Can your potential buyers find your business without a website?

What about your buyers?

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Buyers are doing online research before making purchase decisions

B2C doing online research

B2B doing online research

0

20

40

60

80

100

120

No ResearchResearch

8

www.thegraphicshouse.biz

The number one reason is businesses don’t think they currently need one.

Why don’t you have a website?

www.thegraphicshouse.biz

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Reasons small businesses cite for not having a website

41%

19%

16%

10%

9%

4% 1%

Currently do not need oneCostLack of timeOtherToo complexWill never need oneNot sure

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www.thegraphicshouse.biz

Websites can be used for general information, brand awareness, lead generation, calls-to-action, online sales, customer services and more

Websites uses

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How small businesses use their websites

Gener

al In

form

atio

n

Custo

mer

Ser

vice

Captu

re L

eads

E-Com

mer

ce

Reser

vatio

ns/A

ppoi

ntm

ents

Post

ing

a bl

og0.00%

20.00%

40.00%

60.00%

80.00%80.00%

45.00%35.00% 30.00%

15.00% 13.00%

Website usages

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Having a business website has a direct influence on overall revenue

“Forty-four percent of survey respondents with Web sites said they generated from one to 25% of their 2004 revenue through online purchases or offline purchases that were influenced by their Web site. And nearly a quarter (24%) said 26 to 100% of their revenue was attributable to having a Web site.” *

* http://www.chiefmarketer.com/web-sites-influence-overall-sales-says-survey/

www.thegraphicshouse.biz

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Businesses with websites ranked by annual revenue

0%20%40%60%80%

100%

45% 49%69% 67%

55% 51%31% 33%

No websiteWebsite

www.thegraphicshouse.biz

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