Innova Trading Corp.Innova Trading Corp.Sales MeetingSales Meeting

June 29, 2007June 29, 2007

IndexIndex

Objective / SynopsisObjective / Synopsis2006 Caribbean Economic Outlook2006 Caribbean Economic Outlook2001 - 2006 Sales Growth (Trend)2001 - 2006 Sales Growth (Trend)INNOVA Top Markets MAPINNOVA Top Markets MAPYTD - 07’ Results / Total / A/EYTD - 07’ Results / Total / A/E2007 Sales Plan2007 Sales PlanAction StepsAction Steps SWOT AnalysisSWOT Analysis Target MarketsTarget Markets Key InitiativesKey Initiatives

Sales InitiativesSales InitiativesSales Time Priority Sales Time Priority Sales Pipeline ManagementSales Pipeline Management

Conclusion (Bottom Line)Conclusion (Bottom Line)

ObjectiveObjective

Identify - Understand Current SituationIdentify - Understand Current Situation Business Plan Results / Trends / AnalysisBusiness Plan Results / Trends / Analysis

Identify Area’s of ImprovementIdentify Area’s of Improvement

Discuss / Share Action Plan - Initiatives for Discuss / Share Action Plan - Initiatives for Growth SuccessGrowth Success

Make it Happen! Take Action!Make it Happen! Take Action!

06’Caribbean Economic Outlook06’Caribbean Economic Outlook

Country 06’ GDP Innova Ranking

1.Trinidad-Tobago

12.0 % No Sales

2.Antigua 11.0 % 1

3.Dom.Republic 10.0 % No Sales

4.Grenada 7.0 % No Sales

5.St.Lucia 7.0 % 9

6.St.Kitts & Nevis

5.0% 7

7.Dominica 4.0% 19

8.St.Vincent / Grenadines

4.0% 15

INNOVA Top Ranking MAPINNOVA Top Ranking MAP

11

33.Tortola

St.Marten 2244

55. St.Croix 6.6. St.Thomas

7-87-8

991010

2001- 2006 Sales Growth2001- 2006 Sales Growth

Year 2001 2002 2003 2004 2005 2006Revenue $709,761 $740,960 $822,009 $1,047,508 $1,158,708 $1,189,011% Growth 4% 11% 27% 10.60% 2.60%

07’ - YTD Growth = 07’ - YTD Growth = @ 2006 Total Sales = $1,189,011. For purposes of comparison, we will use 1/3 of year (12 months) = 4 month comparison = $396,337 x avg. 4 months. We use Jan.07-April 07 results = $356,584 divided by 2006 1/3 avg. results = -(10%) negative growth or decrease.

4%

11%

27% 2.6%

10.6%

- (10%)

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecPlan 07 134,136 131,325 125,919 132,746 156,495

Exp.07 73,171 83,101 107,640 107,368 103,864

Rev.07 69,612 77,493 108,416 98,187 114,187

-20,00040,000

60,00080,000

100,000120,000

140,000160,000180,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Plan 07

Exp.07

Rev.07

Expenses Vs Revenue & Plan 2007’ YTD Results

Plan Vs Actual YTD-2007Plan Vs Actual YTD-2007 JORGE MALDONADO 2007VENTAS EFECTUADAS 2007

ISLA JAN FEB MARCH APRIL MAY YTDCUOTA ENERO-

MAYO 2007

DIFERENCIA ENTRE YTD &

PROMEDIO

Antigua 29,870.63 5,523.38 13,387.28 9,056.36 26,132.71 83,970.36 84,136.90 -166.54Montserrat 4,168.55 772.29 658.66 0.00 8,120.46 13,719.96 22,013.71 -8,293.75Nevis 4,574.17 0.00 0.00 6,322.20 5,957.86 16,854.23 18,682.68 -1,828.45St. Croix 0.00 19,627.67 3,385.71 552.75 11,195.75 34,761.88 27,884.98 6,876.90St. Kitts 7,383.79 8,604.57 1,619.20 6,260.21 5,846.54 29,714.31 23,942.42 5,771.89St. Lucia 0.00 0.00 21,185.20 0.00 2,272.84 23,458.04 38,756.12 -15,298.08St. Maarten 2,779.48 0.00 1,608.78 11,066.68 -139.24 15,315.70 25,073.41 -9,757.71Tortola 0.00 21,103.00 10,284.51 9,979.37 19,720.71 61,087.59 66,967.94 -5,880.35St. Thomas 1,913.39 6,561.07 543.36 3,971.38 -4.88 12,984.32 15,107.79 -2,123.47St. Vincent 760.41 0.00 5,161.13 8,091.52 0.00 14,013.06 20,022.48 -6,009.42Dominica 0.00 0.00 0.00 0.00 973.84 973.84 1,298.02 -324.18Barbados 0.00 0.00 0.00 0.00 0.00 0.00 11,082.69 -11,082.69Virgen Gorda 0.00 0.00 1,111.93 1,093.37 2,028.86 4,234.16 967.75 3,266.41St. John's 0.00 304.52 0.00 0.00 0.00 304.52 2,418.83 -2,114.31

TOTAL 51,450.42 62,496.50 58,945.76 56,393.84 82,105.45 311,391.97 358,355.70 -46,963.73

YTD 86.9%YTD 86.9%

JOHNNY MUSA

VENTAS EFECTUADAS 2007

ISLA JAN FEB MARCH APRIL MAY YTDCUOTA ENERO-

MAYO 2007DIF ENTRE YTD & PROMEDIO

Anguilla 4,593.19 3,084.37 15,745.26 12,694.89 13,602.29 49,720.00 51,813.05 -2,093.05St. Marteen 11,980.95 2,372.60 2,770.78 10,524.39 1,961.22 29,609.94 33,908.20 -4,298.26St. Eustatius 0.00 8,625.69 2,795.96 0.00 7,144.68 18,566.33 12,282.44 6,283.89Saba 0.00 0.00 9,109.86 0.00 6,672.52 15,782.38 9,963.80 5,818.58

16,574.14 14,082.66 30,421.86 23,219.28 29,380.71 113,678.65 107,967.49 5,711.16

YTD 105% EffectiveYTD 105% Effective

Plan Vs Actual YTD-2007

TOTAL VENTAS POR ISLA 2006-2007

ISLA AMOUNT % Total1.ANTIGUA 205,740.31 16.50%2.ST. MAARTEN 159,441.57 12.80%3.TORTOLA 151,878.85 12.20%4.ANGUILLA 143,716.22 11.60%5.ST. CROIX 83,263.33 6.70%6.ST. THOMAS 72,692.61 5.80%7.ST. KITTS 56,773.32 4.60%8.NEVIS 49,981.57 4.00%9.ST. LUCIA 48,930.54 3.90%10.ARUBA 47,370.77 3.80%11.CURACAO 42,716.84 3.40%12.S EUSTATIUS 37,557.76 3.00%13.SABA 36,683.72 2.90%14.MONTSERRAT 34,253.04 2.80%15.ST. VINCENT 31,777.43 2.60%16.BARBADOS 19,992.56 1.60%17.V. GORDA 7,578.13 0.06%18.ST. JOHN'S 5,116.60 0.04%19.DOMINICA 3,805.88 0.03%20.P. R. 3,415.16 0.02%21.ST. BARTH 0.00 0%TOTAL 1,242,686.21 100%

Total: $1,242,686Total: $1,242,686

4.5% Growth vs 06’4.5% Growth vs 06’

2007 Gross Sales Plan2007 Gross Sales Plan

Jan-May YTD 2007’ Plan: $466,322 91%91% EffectiveActual: $425,069

Action StepsAction Steps

Strengths, Weaknesses, Opportunities, and Threats Analysis

Strengths Innova Competitor 1 (Home Dep.) Competitor 2 / USA Competitor 3 / PR

Products Prices / Financing options / Variety / Auto Parts?

Industry / Target Market Hardware / small storesEnd consumer-Residents / Corp. Accts.

Future GrowthDominica / Internet / New Products,Target Markets (Hotels-Marinas)

Plan to open in St.Croix?

Other Brand RecognitionTropical Shipping expansion will provide added shipping options at good value for

SWOT AnalysisSWOT Analysis

SWOT AnalysisSWOT Analysis

Weaknesses INNOVA Competitor 1 (Home Dep.) Competitor 2 / USA Competitor 3 / PR

What areas are you avoiding? Sales Closings

Where do you lack resources?Pre-Paid Products (Re-sell) Cash disburesment-Financing

Limited Locations Transportation options

What are you doing poorly? Performance Reviews

Where are you losing money?Over 90-day's Collections / Non-selling product purchase

What needs improvement?Sales Focus / Close new sales / Outstanding Bal. $

Opportunities INNOVA Competitor 1 (Home Dep.) Competitor 2 / USA Competitor 3 / PR

Any beneficial trends?Hotels / Construction / Marina's / GDP Growth

Niches that competitors are missing?

Rural, small Accts.

New technologies? Internet Sales /

New needs of customers?

SWOT AnalysisSWOT Analysis

Threats INNOVA Competitor 1 (Home Dep.) Competitor 2 / USA Competitor 3 / PR

Obstacles to overcome?Sales Results / Reduce non-sales activities / Better Transportation options

Aggressive competitors?Home Depot / US-PR suplliers-product access with new Shipping Lanes

Successful competitors? Internet Sales /

Negative economic conditions?Fuel charges-cost of transp. / Montserrat / USVI 3.6 GDP

Government regulation? Customs / Import reg. / Taxes

Changing business climate?Internet Global Access / China Products Caribbean presence

Vulnerabilities?Hurricanes / Pre-payment of Inventory

SWOT AnalysisSWOT Analysis

Target MarketTarget MarketHotels / HospitatlityHotels / Hospitatlity

MarinasMarinas

HardwareHardware

Auto PartsAuto Parts

Distributor - Rep. Vs Re-Sale Distributor - Rep. Vs Re-Sale ProductsProducts

Retail (Paper bags, Racks, Retail (Paper bags, Racks, Display’s, etc.)Display’s, etc.)

New Territories > Trinidad / New Territories > Trinidad / Granada / D.Rep. / PR ? Granada / D.Rep. / PR ?

Key InitiativesKey Initiatives

>Increase SalesIncrease Sales::• Develop Sales Strategy - Plan• Increase Customer contact time (80% selling 20% Service)• Reduce Non-Sales Activities• Explore New Product Distributions / New Target Customers

• Hotels / Marinas / Auto Parts, etc.• Work SMART

>Reduce Cost / Expenses:Reduce Cost / Expenses:• Continue to explore cost reduction in Product cost (purchase)• Inventory Efficiencies / Reduce inventory day’s • Reduce - Liquidate - NON-Selling Products• Salary Increases / Bonuses must be aligned with performance RESULTS• Mfr. Rep. (Products Dist.) Vs Purchasing (Re-sell) Products / Reduce $ Risk• Explore Travel - Expense cost saving’s

•Search better rates - hotel options•Airline travel - Monthly planning - Advanced Purchase savings•Breakfast / Lunch mtg. (Target or Top cust.) Vs Dinner Mtg. added expense

Sales InitiativesSales Initiatives

Work SMARTWork SMART Planning & OrganizationPlanning & Organization

Sales Call planningSales Call planning

Territory Management (Targets, etc.)Territory Management (Targets, etc.)

Monthly PlanningMonthly Planning

Protect Top Accounts (80/20)Protect Top Accounts (80/20)

Identify Sales Opportunities (Retention / Identify Sales Opportunities (Retention / Penetration / Conversion)Penetration / Conversion)

Increase Customer Contact time / Selling timeIncrease Customer Contact time / Selling time

Weekly Sales de-briefing Weekly Sales de-briefing

Monthly Performance (Results) meeting’sMonthly Performance (Results) meeting’s Mirror Technique / Build Rapport Mirror Technique / Build Rapport

Service 45%

New Acct. Sales 10%

Office 25%

Travel Time 15%Other 5%Total Time 100%

Service 20%

New Acct. Sales 55%Office 10%Travel Time 10%Other 5%Total Time 100%

Prioritize Sales Time - EffortsPrioritize Sales Time - Efforts

< Current

Goal >

55% Customer Contact Time Totalof which 10% focus on New Account Sales

75% Customer Contact Time Totalof which 55% focus on New Account Sales>>

Innova Trading Corp.Detailed Sales Pipeline Management Conversion=New Biz.Johnny Musa Retention= Protect Biz.

Penetration=New Biz. with existing Cust.Instructions: Enter values into the white and yellow cells only.

OpportunityName Location

% Retention / Amount $

% Penetration / Amount $

% Conversion / Amount $

TotalAmount Goal

SalesPhase

ForecastClose

Alberts Market Place Anguilla $23,456.00 $10,000 $33,456.21 Contact JulyApex Utilities Anguilla $17,320.96 $17,320.96 Lead AugustJW Proctor Anguilla $12,399.63 $12,399.63 Qualified Lead SeptemberBryan & Sons Anguilla $10,544.02 $10,544.02 Opportunity OctoberSyd & Petes Supermarket Anguilla Final Closing NovemberHide Away Grocery Anguilla Proposal Discussed DecemberABC Supplies Anguilla Written Proposal JulyAnguilla Trading Anguilla Contract delivered AugustAshley & Son's Anguilla Purchase Order SeptemberWatkin Hodge Anguilla Invoiced OctoberCentral Superette Anguilla Payment NovemberBrooks & Son's Painting Co. Anguilla Acceptance DecemberFoods Ninety Five Anguilla Awaiting Shipment JanuaryAlbert Lake Hardware Anguilla Invoice MarchRomcan Mini-Market Anguilla Contract MayPaul Romney (Romtech) Anguilla Qualified Lead June

Lead OctoberFerreteria ACME (Sample) Utopia $0 $0 $250,000.00 250,000$ Contact December

TOTAL 323,721$

Bottom Line!Bottom Line!

> Revenue Growth YTD-07’ -(10%)> 2007 plan Growth Sales 4.5%> Cost if Living Increase Avg. 5.0%> Innova Payroll Increase 07’ 12.0%> Total Expenses Inc. 13.0%> Non-Sales Focus (all resources) 90%

INNOVA is in the Business of What?INNOVA is in the Business of What?• Re-SALE of Hardware Products• Make MONEY $$$