CONNECTING YOU

SHACON

1/6

WHAT DO PEOPLE WANT ?

WHAT DO BUSINESSES WANT?

BE CONNECTED NO MATTER WHERE YOU ARE

SO MANY APPS……

TOO MUCH CONFUSION

ALL IN ONE SOLUTION

SHACON

One identifier for their complex business and personal lives that will find them anytime, anywhere.

SHACON’S MISSION

TO BECOME MARKET LEADER

KEY TO ITS SUCCESS WILL BE……

AGGRESSIVE PRICING MODEL

EQUITY CAPITAL

2/6

INSTANT P2P MESSAGING APP

To send messages and share files, photos, videos, songs over the Internet worldwide.

IN TOUCH WITH YOUR FRIENDS EVEN WHEN OFFLINE

UNINTERRUPTED CONFERENCES

IT WILL OFFER ITS APP THROUGH ……..

……AND MANY MORE

MARKET OVERVIEW

Messaging apps are growing exponentially

Messaging app preferences differ by region

- Users aren’t necessarily exclusive.

TARGET CUSTOMERS

Offering customized quality product to each customer segment at a competitive price level

TO ENHANCE ITS CONSUMER BASE 50 MILLION USERS IN FIRST YEAR 120 MILLION – SECOND 200 MILLION – THIRD

GOAL 3/6

4/6

CUSTOMERS COLLABORATORS COMPETITORS

CUSTOMERS

YOUNGER USERS - smartphone owners less than 35 years

BUSINESS PERSONS - strong need for a universal communications portal

SOCCER MOMS

in need of an 'always on' accessibility.

TRAVELLERS – connecting them always with their loved ones

COLLABORATORS

– for users to get news at their fingertips

COMPETITORS

- text messaging, users can send each other graphical stickers,emoticons, images, videos, audios, files, voice messages, contacts and user

location.

- Users can send chat messages, as well as voice messages and voice calls to other Messenger users.

- "Chat Heads" feature allows to chat even when other apps are on-screen.

- Users can send text, photos, voice and short video messages to their WhatsApp contacts.

- The app does require phone functionality, so it won't work on all devices.

- Instant communication on electronic devices such as smartphones, tablets and computers. - Line users exchange texts, images, video and audio and conduct free VoIP conversations and video conferences.

- provides users with free mobile instant messaging, video and voice calls, group chat, and multimedia messaging (images, video, audio, stickers, etc).

CUSTOMER VALUE

COLLABORATOR VALUE

COMPANY VALUE

CUSTOMER VALUE

- the only app providing totally integrated all means of communication

COLLABORATOR VALUE

“We are like islands in the sea, separate on the surface but connected in the deep.”

“Everyone is linked together, Everyone is

inseparable.”

COMPANY VALUE

4/6

CONNECT CROSS PLATFORM APP

MULTI-LINGUAL APP VIDEO CALL WITH RECORDING

HIDE CHATS

STICKY NOTES

VIDEO CONFERENCE

SHARE FILES

CALENDAR AND LOCATION

ONLINE MONEY TRANSFER

PERSONAL ASSISSTANT FOR DAILY NEEDS

SHACON

CONNECTING YOU - APP THAT CONNECTS PEOPLE AND LET THEM SHARE THEIR EXPERIENCES AND IDEAS ANYWHERE, ANYTIME.

CALL RECORDER – $ 0.49 CONFERENCE CALL - $ 0.05 VIDEO CONFERENCES -$ 1.29 BROADCAST NOTICES - $ 0.50 NEWS - $ 0.81 SHARE DOCUMENTS AND MEDIA FILES - $ 1.90 STICKERS, SONGS AND VIDEOS - $ 0.45

PREMIUM VERSION PRICE

TOTAL PREMIUM VERSION PRICE - $ 5.49

MULTI-LINGUAL – $ 0.05 for every new language.

ONLINE MONEY TRANSFER AND RECHARGE – free service for the first 2 months of the app download. - users will be charged 1/1000th of transaction amount or $0.01, whichever is lesser, for each transaction. - No charge if total exceeds $799 in a month.

PRE LAUNCH OFFERS

FIRST TIME SHOPPERS OFFER

REFERRAL OFFERS

INFLUENCER OFFERS

EMPLOYEES’ INCENTIVE

FLEXIBLE WORKING HOURS

SHUTTLE SERVICE FOR EMPLOYEES

OPTIMIZING SEARCH DISCOVERY AND CHANNELS

5/6

OFFERING ITS APP THROUGH ……..

…..……THIRD PARTY APPSTORES

……AND MANY MORE

DISTRIBUTION THROUGH E-MAIL

6/6

INFRASTRUCTURE

ORGANISATIONAL STRUCTURE

PROCESSES AND SCHEDULE

Management will emphasize speed in penetrating selected markets and implementing public relations campaigns.

MONITORING FINANCE

Financial results will be compiled and reported weekly so that gross and net margins can be reviewed and benchmarked against the competition.

MONITORING MARKETING - To Maximise Profitability

Cost control and brand management will be critical to the overall strategy.

SUMMARY GOAL

DISCLAIMER

Created by Harshit Singh, IIT Madras, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow.