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LIFECYCLE OF AN APPFrom Idea to Monetization!
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Start Up Perspective
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[email protected] @deepusnath
• Single tap, 0 character communication tool.
• Hit Record of 1 Million Downloads in 4 days
• Became No 1 App in Appstore USA in Oct 2014
• Raised $1.2Million Funding
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NOTHING IS STRONGER THAN AN IDEA WHOSE TIME HAS COME“
- VICTOR HUGO -
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Ideation
• What is the problem to solve?
• How do I start?
• Will I use it?
Medical Store Mobile APP
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Talk with People in Industry
Research Similar Apps
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• Download and play with it..
• Review the top charts
• Make sure your idea is aligned with what is successful..
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[email protected] @deepusnath
Get your idea out of your head
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Determining what you should build...What I almost always try to recommend
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• Distinguish "must have" and "nice to have.”
• Address just one market segment to start.
• Recognize served and an untapped audience.
Identifying an MVP
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[email protected] @deepusnath
There are 3 Components to a planning stage
Building your Idea's blueprint
+ Sales Model + Pricing Model
Create Wireframes
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Pen and Paper
https://ninjamock.com/
www.invisionapp.com
www.marvelapp.com
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Wireframing Tools
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Click Through Demo to play with App
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Coding
Not a developer? Don’t worry!!
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[email protected] @deepusnath
[email protected] @deepusnath
[email protected] @deepusnath
[email protected] @deepusnath
[email protected] @deepusnath
LaunchYour Idea: Ignition, Launch!
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[email protected] @deepusnath
[email protected] @deepusnath
New App discovery methods
www.longtailpro.com www.sensortower.com
IDENTIFY RIGHT KEYWORDS
Look for words High in Traffic, Low in competition
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SCREENSHOTS
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Marketing
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• Pay Per Download
• Freemium
• InApp Advertising
• InApp Purchasing
• Subscription
• Service
APP MONETISATION
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[email protected] @deepusnath
[email protected] @deepusnath
[email protected] @deepusnath
Bank Loan to Raise Money?
No!!
www.catapooolt.comwww.start51.com
www.seedfund.in www.yournest.in
www.indianangelnetwork.com
www.letsventure.com
www.termsheet.io www.ahventures.in
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Seed Funding, Crowdfunding resources in India
www.angel.co
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Identify Right Investor
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BREAK THE RULES WHENEVER NECESSARY
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TONE IS IN YOUR FINGERS
Don't sit around and wait for someone else to build what you want to see. Also don't think that it requires a huge team to make that difference..
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JUST DO IT
www.slideshare.net/deepusnath
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Thank You
DEEPU S NATH
www.digitalbrandgroup.com