Case study: Idea

IDEA Movies & TV app is a proprietary entertainment app developed by idea cellular Ltd. equipping users to choose content from 250+ channels (Live & VOD), movies, YouTube and other content providers. With Bollywood and Holly-wood content available in 10+ regional languages and 10 million installs ll date Idea movies and TV app is always thriving to lead the Over the top entertain-ment market.

Use Case: Deploying Satellite downlinking and OTT plaorm for Live channels & VOD for content delivery over web.

Engaging an Audience close to 10 million bears the responsibility to maintain

a technically robust content delivery. Live channel play over web relies on sat-

ellite downlinking and transcoding the video content further for a globally

compable viewership.

Satellite downlinking for 250+ live channels

Live transcoding while the channel content is executed in real me.

Making live content available as VOD and encoding it further.

CDN distribuon granng a smoother signal flow @ accelerated speed.

For a comprehensive OTT plaorm Mul TV's “Automator” was used for the

live channel delivery via internet and CDN was deployed for high speed traffic

flow.

Satellite downlinking of 250+ live TV channels from source stream and de-ploying it for propagaon over MobileTV while maintaining a steady down-link chain.

Live transcoding of downlinked TV channel stream in real me through Mul TV's encoder “streamline” for every live content.

CDN deployment for an accelerated speed of delivery for dynamic content with pre-fetching and TCP opmizaon.