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From idea to Mashable.com in less than 24h. This is how I've developed the first version of http://listiti.com - a Twitter app that sends you an email notification whenever a keyword appears in a twitter list of your choice. Presented on November 19th 2009 at the Twitter Meetup in Palo Alto
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Listiti.comFrom idea to Mashable.com in 24h
Listiti.comFrom idea to Mashable.com in 24h
24h
1. The idea
Overwhelming
Can’t keep up
Waste of time?
I wanna know what they say about
“Twitter Lists”
or “Geolocation”
I wanna know what they say about
“Breaking”
or “Obama”
We need a Google Alerts based on
Twitter Lists
2. What’s good enough?
UVPUnique Value Proposition
UVPUnique Value Proposition
Email alert when a keyword appears in a Twitter List
=
Good enough
• No sign up
• No dashboard
• No AJAX
• No list spellchecking
• No designer
NO
Good enough
• No sign up
• No dashboard
• No AJAX
• No list spellchecking
• No designer
NO
Good enough
• No sign up
• No dashboard
• No AJAX
• No list spellchecking
• No designer
NO
3. Reverse programmingStarting with the end
Reverse programming
• 1- User interface
• 2- Middle office
• 3- Back office
Everything developed is a direct consequence of what the user needs
UVPUnique Value Proposition
Email alert when a keyword appears in a Twitter List
=
Reverse programming
• 1- User interface
• 2- Middle office
• 3- Back office
PHP CodeIgniter
Reverse programming
• 1- User interface
• 2- Middle office
• 3- Back office
PHP Cli / MySQLCronjob
Dreamhost
DreamhostAre you nut man??
$9/month
Keep up the charge of@scobleizer, @mashable, @techcrunch
Not in my UVP
DreamhostAre you nut man??
... then crashed
Keep up the charge of@scobleizer, @mashable, @techcrunch
4. Alpha testsFor a few hours
5. Launch + marketing
What a beautiful logo!
6. Today
7. Tomorrow
APIhttp://api.listiti.com/alert/create/TwitterListAccount/TwitterListName
Params to POST
email = [email protected] = Keyword1,Keyword2,Keyword3,... (csv)
source = MySuperTwitterApp Send an email to [email protected] to register your app (required to avoid
SPAM - beuuuurkkkk)
Result
MyAPPLogo
Action linkswill open your APP!
Your logo
Listiti.comFrom idea to Mashable.com in 24h
