ReadMeThink books, Think ReadMe

Tuning between books and music?Yes!

That is who we are!

®

Think books, Think ReadMee

This is US!

• Making reading exciting• Encouraging more people to read books• To give a better realistic feel to the ardent

readers• Targeting writers

• Helping remove the boring and monotonous feeling of reading books

COMPANY’S GOALS

TARGET CUSTOMERS

POSITIONING STATEMENT

“We hope to hook everyone to reading books and make them interesting and exciting for the readers.”

COMPETITORS

• Major competitor is “Audible”• Book reader app

• A voice reads out the entire plot of selected book

We have perfectly timed sound effects

according to the plot of the book

We provide a larger genre

of books

Customer satisfaction is

our driving force

WHY WE ARE BETTER THAN OUR COMPETITORS?

We just don’t read – we make it

SOUND interesting

• To receive a positive reception of the app from the readers, publishing houses

• To garner interest amongst non book lovers and excite them to take up reading

• To have at least 1,000 users in the first two months after the launch

Basic version would be available free of cost at google

play store

Premium version would be available at Rs.100/-

A margin of 25% for the writers and publishing

houses

PRICING STRATEGY

PROMOTION

• Free features include free and unlimited access to over 10,000 books

• All genre of books available as desired by the readers• Premium version includes access to all new bestsellers

• Free future upgrades

APP CHARACTERISTICS

• Sounds as per the story line• User friendly

• Enticing more people to read• Helps in visualizing the situation

INCENTIVES

First month after launch, we will

provide free access to all

books, including new best sellers

If premium version is

purchased, lucrative

updates would be offered for

free

Most frequent user of a

month would receive special

bonuses

Collaborations with leading production

houses increasing their

business

COMMUNICATION TACTICS

• Social media marketing• Company communication in-house sessions • Providing ands-on experience to customers, collaborators,

company personnel, stakeholders• Sending our marketing team to the collaborators, companies

to explain our product

• A small garage cum office• Sales team (Currently a team of two)• Technical team (Currently a team of three)• Marketing team (A team of four)• Finance team (A team of two)• Computer operated

PROCESSES INVOLVED

1.First process involves the app development and getting it tested

2.Promotion of the app for at least three months

3.Roping in collaborators and production houses

4.Launch of the product5.Maintaining an overview to ensure

smooth functionality6.SUCCESS