Power of Social Media in Politics Ebru Waters - Ebru Media International

Did you know it’s possible to massively change Social Media Results !

ABSOLUTELY!!!

Did you know Obama’s success was driven by Social Media?

• Just like President John F. Kennedy used this new invention called television, President Obama used Social Media to beat the odds and to become the POTUS.

• “If not for the Internet, Barack Obama would not be president not even the democratic nominee” said Arianna Huffington of the liberal Huffington Post website.

“There is no Bad Candidate”

“There is only a badly run campaign!”

You: The Candidate HELP ME TO DECIDE WHY I SHOULD VOTE FOR YOU

TARGET YOUR AUDIENCE

KNOW WHO YOUR VOTERS ARE

Your push card is your resume

• You applied for the office by sending out your push cards

• There are so many qualified candidates but,

• The Voter can hire ONLY ONE!

• Is THAT ONE YOU? • You (the candidate) are

only 1 click away from voters on your website

DIGITAL TRENDS • Digital natives are the first generation to have grown up

surrounded by digital devices (i.e., computers, smart- phones, digital cameras, video recorders, etc.) and Internet connectivity. They are comfortable using technology to optimize their decision making.

• Digital immigrants, however, are older, and although they are increasingly comfortable with technology, they fundamentally view retail channels as separate and distinct. They are much less likely than natives to incorporate mobile technology into their socio-political behaviors.

• Digital dependents represent the emerging generation of young people who

are growing up in a world of broadband connections, constant connectivity, and related technology and become uncomfortable if they do not have access to it. This generation will place even greater demands on politicians, expecting to use technology to study the issues before casting their votes perhaps online.

BABY BOOMERS • The Baby Boomers 1 (1946-1954)• 25 million currently• Had great economic opportunities• John F. Kennedy and MLK assassinations• Civil Right Movements and Vietnam War• Boomers 2 (1955-1965)• 42 million currently• The first post- Watergate generation• 1979 Oil Embargo• AIDS

GENERATION X• Gen X (1966-1976)• 35 million• Lost generation• Daycare/Divorce/The worst music• The best educated generation• The highest skeptics WIIFM• The lowest voting participation• Concerns run high over broken homes, kids

growing up without a parent around and financial planning.

GENERATION Y• ECHO BOOMERS or MILLENIUMS

(1977-1994)• 65 million• The most ethnically and racially diverse • Incredibly internet wise• Raised in dual income or single parent

homes• Involved in their family purchases • Immune to sale pitches• Less brand loyalty• 1 in 9 Gen Y’ers has a credit card signed by

a parent

GENERATION Z• Gen Z (1995-2012)• 30 million • They grow up in highly sophisticated media, • Highly sophisticated computer environment • The most diverse environment• Multi-lingual• Use binary code• Lacks social skills

SOCIAL MEDIA =NEW PARADIGM

Registered Voters on Social Media

PROJECTED POPULATION

Social Media – Your New Data Base

Your voters Your Social

Media Links

1.9 Billion users worldwide

HOW IT WORKS200

FRIENDS

200 FRIENDS

200 FRIENDS

200 FRIENDS

THEY WORK BEST TOGETHER

SOCIAL MEDIA

PRINTRADIO

TV

IDEA CONCEPT=YOUR DEEP IMPACT

I D E A

• Politicians are not being remembered by the number of the hospitals, schools, roads, bridges they built!

• They are being remembered the way they impacted the way we think!

Who did you notice more?

• Social Media in politics pays big dividends:

• Highest voter turnout since 1908 in US

• Highest young voter participation ever in US

• Most important word: TRUST

• Target Voters• Send Direct Messages

Missing Piece Concept – ASK

EXPECTATIONS

How to optimize Social Media in your campaign

Educate: Issues/Platform1

2

Help voters decide: Why you3

Be social, but not butterfly

Interact: Real time response

FACEBOOK (FB) MARKETING

Your FB Reach is 500.000

1.49 Billion Monthly Active Users

DID YOU KNOW• If Facebook was a country, It

would be the most populated country!

•

Facebook 60 Second Elevator Speech

• Complete Your Profile(s) • You have 5 seconds for

first impression • Be likeable, trustworthy

and competent• Create Pages/Groups• Share what’s trending :

videos, events

THE POWER OF YOUTUBE

• Q: If you are an unknown presidential candidate (for local or state office) running against a very well-funded opponent

• WHAT SHOULD YOU DO?• A: Try to dominate traditional media

(radio, tv, print) like they did?• NO!!! REMEMBER THE OBAMAGIRL?! • Total views of for Obama on YouTube

2007 accounted for 110 million views. • Value of YouTube views estimated = • 14.5 million hours of viewing on YouTube

=• $47 million if purchased airtime on TV.

YOUTUBE STAR

Total views of for Obama on YouTube 2007 accounted for 110 million views. Value of YouTube views estimated = 14.5 million hours of viewing on YouTube =$47 million if purchased airtime on TV.

THE POWER OF YOUTUBE

• 1 billion active users• $4 billion revenue in 2014• 4 billion views per day• 6 billion hours per month• 300 hours of new videos per

minute• 81.9% teens (14-17)• 72% Millennials• 58% Gen X• 43% Baby Boomers

Twitter : Short & Sweet Tweet

• You only have 140 characters including punctuation to tell your story

• Also called Microblogging• See what @Donald Trump is doing• Q2 2015: 316 million MAU(users) • 1 billion registered/100 million

daily• How to Use #(hashtags) & @(at) • Best ways to use Twitter: How &

When

Do you remember your first Tweet?

•

INSTAGRAM for Gen X,Y, & Z

• A picture is worth a thousand words

• 300 million MAU(users) worldwide

• 88 million in US = 27.6 % of population

• Breakout: 51% Male 49% Female

Your website “electme.com” tells it all

www.electme.com

YOUR PROVEN RECORD

YOUR PLATFORM

YOU GOT MY VOTE

SEO: Search Engine Optimization

DIGITAL MARKETING IS A

MUST!

ACCURACYCONSISTENCY

How and When to respond to Comments?

MONITOR ALL COMMENTS! You are talking to the entire Social Media Audience.GOOD or BAD POSTS: No Drama, Stay Positive.Ask questions: WHY?Must agree to disagreeLAST RESORT: BLOCK or BAN the person or ”troll”

Last Piece Concept – Are you holding it?

PLATFORM Show me that you are here to make a difference

Do you haveany questions????