How do social media reflect

Bolivia’s political process?

Alberto Souviron

DIGITAL LANDSCAPE• Population: 10,631,000• Internet users: 3,971,000

o Penetration: 37%• Active social media users: 2,800,000

o Penetration: 26%o Americas average: 48%o Global average: 27%

• Active mobile subscriptions: 9,300,000o Penetration: 87%

• Active mobile social users: 1,920,000 o Penetration of total population: 18%o Penetration of total social media users: 69%o Americas average: 38%o Global average: 21%

Source: We Are Social

SOCIAL MEDIA AND THE WORLD

FIRST STEPS IN BOLIVIA

AWAKENING

TIPNIS

• “What has marked this important change in the relationships between governments and citizens is the irruption of social media. Internet, through Facebook and Twitter, among others, has become the main scenario in the battle of ideas and that marks a before and an after.”

Los Tiempos, 11.10.2011

TIPNIS AND TWITTER

• 3,025 tweets• 60% about TIPNIS• About 55% were information (broadcasting)• 44% opinion (critic, support, protest, etc)

Natalia Chávez Gomes da Silva, Freedom of expression on TIPNIS conflict in Bolivia through the social network Twitter

TIPNIS AND TWITTER

PRESIDENTIAL ELECTIONS 2014

Source: www.socialbakers.com

PRESIDENTIAL ELECTIONS 2014

Source: Política 2.0, August 2014

PRESIDENTIAL ELECTIONS 2014

Active channels by political party:• MAS – 141• MDS – 41• MSM - 38• UN – 30• UD – 26• PDC – 11

Source: Política 2.0, August 2014

PRESIDENTIAL ELECTIONS 2014

Source: Política 2.0

PRESIDENTIAL ELECCTIONS 2014

Mario Durán: TICS para el desarrollo, June 2014

PRESIDENTIAL ELECTIONS 2014• #EvoenVivo: 4.000 tweets (May 2014)

PRESIDENTIAL ELECTIONS 2014

Control?

CONTROL?

Replacing traditional media?

PROMOTION

INFORMATION

OPINION

PROTEST