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Politics & social media
USA elections 2012
Not a political but a digital war!!
And we allAnd we allknow who WON!know who WON!
Obama and Romneycollectively spent$54.5 Million on
digital advertising…
Obama alone raised $690 million online
Egyptian revolution or a
twitter revolution??
“Tweeting played a role in the
emergence & articulation of the
political identities.”
-Book tweets from tahrir
How true is it for India?
”Internet is the new ‘nukkad’ where ideas are shared & opinions formed & spread.”
1,975,300+ FOLLOWERS 2,237,300+ likes
-Narendra Modi
“Nobody can now ignore social
media given the influence it exerts in politics, business
and society.”
1,847,570+FOLLOWERS 42,130+ likes
-Shashi Tharoor
Most mentioned indian political leaders on twitter
10,49,063
3,41,937
1,56,9701,41,451
1,10,940
Jan 2013 to Apr 2013
“Facebook users could swing the result in 160 Lok Sabha constituencies”
-The Hindu
India – a digital overview
150 million internet users in india
65 million Indiansare on Facebook
16 million Indiansuse Twitter
70% of theIndian YouTubeusers arebelowthe age of35 years!
Around 38 million first time voters on Facebook
vs
BJP Congress
More than 1 Million fans on the official Facebook page!
88,200+ Followers
Active BJP leaders on Twitter
Sushma Swaraj
566,100 +followers
Narendra Modi
1,977,500+ followers
Shivraj Singh Chouhan
57,500 +followers
More than 70 thousand fans on the
official Facebook page!
Digvijaya Singh 64,200 + Followers
1,847,500 +
Followers
Dr.Manmohan Singh
684,400 +
Followers
Social Squared is a full service
digital media agency from
Mumbai, India.
Founded in 2010 by IIM Alumni,
we are a young team of digital
media enthusiasts, hackers &
marketers.
022-42645743 | 9619197705 I 9819022035
210, V-Mall, Next to Sai Dham, Off WEH, Thakur Complex, Kandivali (E), Mumbai-400101
www.socialsquared.in
Thank You
