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Presentation at the 5th International Conference of eParticipation.
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Robin Effing (Presenting)Jos van Hillegersberg
Theo Huibers
Social Media ParticipationAnd Local Politics:
A Case Study of the Enschede Council in the Netherlands
INTRODUCTIONSMPM
CASE STUDYQUESTIONS
INTRODUCTIONSMPM
CASE STUDYQUESTIONS
Albrecht Dürer
Introduction- Social Media as political game
changer- Arab spring- Obama & Royal- Challenge- CDU- LACK OF UNDERSTANDING
INTRODUCTIONSMPM
CASE STUDYQUESTIONS
Albrecht Dürer
The Social Media Participation Model
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Social Media Choice- Social Presence (Short, Williams,
Christie)- Media Appropriateness (Rice)- Cognitive and Affective
Organizational Communiation (Te’eni)
- Method: qualitative interviews
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Social Media Use- Quantitative Construct- E-Participation Ladder (Macintosh)- e-Enabling- e-Engaging- e-Empowerment- Method: Metrics by SMI
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The Social Media Indicator
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The Social Media Participation Model
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Sense of Community- Tacit part of community participation- Psychological attachment- Method: Questionnaire with 24
statements (Chavis) Likert scale
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Sense of Community“a feeling that members have of belonging, a feeling that members matter to another and to the group and a shared faith that members’ needs will be met through their commitment to be together”(McMillan & Chavis)
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Community Engagement- Time spent in relation to community- Social networks (Christakis & Fowler)- Method: inquiry of time spent and
making SNA Diagrams- Gephi visualization software
INTRODUCTIONSMPM
CASE STUDYQUESTIONS
Picture of the Enschede Council
Albrecht Dürer
Case Study Results- “Twitter did not deliver the miracle
we hoped for in advance”- Not that professional- Lack of campaigns- Lack of strategy and planning
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Social Media Channel Volume
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Social Media Participation SMI Scores
April 2012
November 2012
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Sense of Community (SCI) Scores
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Social Network Diagram (April)
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Social Network Diagram (November)
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Negative correlation between SMI and SCI
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Discussion- Limited effect from social media on
community participation- Parties struggle with social media- Negative correlation (-.454) however
no significant causal effect has been found.
- More refined measurements
Questions?
Contact [email protected]
@robineffing
linkedin.com/in/effingwww.socialpower.nl
http://www.slideshare.net/robineffing
