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Nicholas Bruneau
Founder & CEO
@3communications
Politics Transformed
Linking online & offline
“Head on the internet
and feet on the ground.”
Beppe Grillo
Posting regularly
Posting regularly
Followers
Posts
Get personal w/ behind-the-scenes previews
The evolution
DEMOCRATS
Make it easy to speak out
• Barackobama.com is like social network, using Facebook Connect as well as a new online forum called “Connect”
• Like M5S, it is facilitating a platform for local groups to discuss policies, engage and mobilise.
Make it easy to speak out
Make it easy to speak out
Make it easy to share
Focus on key platforms
Stronger together
“TWO THIRDS OF SOCIAL MEDIA’S POTENTIAL VALUE LIES IN IMPROVING COLLABORATION AND COMMUNICATION
WITHIN AND ACROSS ENTERPRISES.”
MCKINSEY GLOBAL INSTITUTE
What do you want
to achieve?
What goals?
Choose the goals for your social media activity:
• Awareness
• Listening
• Communication
• Promotion
See social media as an extension of your current activities (events, campaigns, policy announcements, etc). The more they are aligned thebetter!
The value of collaboration
http://www.portent.com/blog/internet-marketing/social-media-multiplier-effect.htm
The numbers
• @ALDEgroup has almost 26,000 followers
• @ALDEParty has over 18,000 followers
• ALDE MEPs have almost 457,000 followers
• In total this represents over 501,000 followers who could help share your message on Twitter
Why lists?
• Focus on what’s important
• Organize your top Twitter followers
• Monitor and participate in key conversations
• Gain potential new followers
Influencers• When influencers share your content it will get (on average) 40% more social
shares.
• Tools like Klout, SocialBro and Followerwonk allow you to see who is influential online according to names and topics. Bluenod is also a great platform to visualise communities and influencers.
Influencer RT
Influencer RT
Influencer RT
Interest groups
• Which interest and influencers groups can help share your message?
Finding a hasthag
• Make it memorable, relevant, all-encompassing
• What hashtag could unite people and conversations across Europe?
Next steps
• Set your social media goals
• Integrate digital in everything you do
• Set up contact list to share posts of regional/EU interest
• Set up TweetDeck and share your account with ALDE
• Turn on mobile notifications from @ALDEGroup
• Find influencers & relevant interest groups
• Compile and share relevant lists
• Share your top tweets and retweet regularly
• Join the ALDE Party Facebook Group and share your top posts
• Watch your audience grow!
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Nicholas Bruneau
Founder & CEO
3 Communications
Tel: +32 487 44 60 40
Email: [email protected]
www.3communications.com
@3communications
