Marketing strategies and tips for small business owners

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    17-Oct-2014

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Marketing strategies and tips for small business owners

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<p>Slide 1</p> <p> . . .- - - - - - - - - - - - - - - - - - - - - - - - - - AUTOMATING YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - - - - - -</p> <p>1</p> <p>Hi, my name is Misty (:Im a Marketing Coach</p> <p>Founder of Marketing 101 and Your Marketing Coach</p> <p>My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.</p> <p>I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.</p> <p>- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -MARKETING 101</p> <p>Fundamentals of Marketing</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHATWEAREGOINGTOCOVERTODAYWhat is a Marketing Strategy?5 Non-Negotiable Strategies needed today for Small Business Owners3 Things that must be tackled before strategy planning begins3 Things the PROS do</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>4- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHAT IS A MARKETING STRATEGY?</p> <p>A Marketing strategyis a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.</p> <p>- David Aaker</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>5</p> <p> . . .- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -</p> <p>There are LITERALLY 100s of Marketing Strategies. The question is where do you start?6- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -SMALL BUSINESSES CONCERNS</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>Survey done by Yodel August 2013 showed that small business owners are most worried about:</p> <p>Finding new customersKeeping current customers</p> <p>Taking those challenges into consideration I will share with you the most important strategies that small business owners should focus their efforts on to help them:</p> <p>Find new customersKeep their current customers7- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -5 NON-NEGOTIABLE STRATEGIESNEEDED FOR SMALL BUSINESS OWNERS TODAY</p> <p>Online Marketing StrategySocial Media Marketing StrategyLead Generation StrategyEmail Marketing StrategyContent Marketing Strategy</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>Here is a list of 8- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -BEFORE STRATEGIC PLANNING BEGINS</p> <p>Small Business Owners must determine:</p> <p>Their positionTheir target marketTheir branding</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>Here is a list of 9- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -POSITION AND TARGETING</p> <p>How to be seen and heard in an overcrowded marketplace.</p> <p>What you do in the mind of the prospect.</p> <p>In the communication jungle out there, the only hope toscore big is to be selective, concentrate on narrow targets, and practice segmentationin a word position</p> <p>Al Reis and Jack Trout Authors of the book Positioning</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>10- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -BRANDING</p> <p>A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another. If the consumer (whether its a business, a buyer, a voter or a donor) doesnt pay a premium, make a selection or spread the word, then no brand value exists for that consumer.</p> <p>Seth Godin Author</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>11- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -ONLINE MARKETING STRATEGY</p> <p>Build a simple, current and effective websiteHas a blog that you post to 1 x a weekBasic SEO and ListingsEngages the customerDownloadable contentSocial media share and connectCommentsCan capture leadsIs mobile optimized</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>12- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -SOCIAL MEDIA MARKETING STRATEGY</p> <p>Determine which platforms are best for your businessGrow your Network / Fans / FollowersBecome an influencerBuild relationshipsListen, Grow, ImproveCapture leadsFacebook custom applicationsOpt in / OffersDrive traffic to website</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>13- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -LEAD GENERATION STRATEGY</p> <p>Content marketing / Opt in OffersFree reporteBooksTrainingsVideosPodcasteNewsletterReferral systemAffiliate marketingPower Partnerships</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>14- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -EMAIL MARKETING STRATEGY</p> <p>Personalized intelligent emailsNurtureFollow upAsk for ReferralsSurveyUpsell</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>15- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -CONTENT MARKETING STRATEGY</p> <p>Set clear goalsCreate relevant and valuable contentVisualInfographicsReports, eBooksPhotosAuditoryPodcastRecorded InterviewsWrittenDevelop an editorial calendar</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>16- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHAT THE PROS DO</p> <p>AutomateAuto SchedulePlan and Execute</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>17QUESTIONS- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -WHATWECOVEREDTODAYDefined Marketing StrategyDiscussed 2 biggest challenges Small Business Owners worry aboutThe importance of:PositioningTargetingBranding5 Non-Negotiable Strategies needed today for Small Business OwnersOnline Marketing StrategySocial Media StrategyLead Generation StrategyEmail Marketing StrategyContent Marketing Strategy3 Things the PROS do</p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -ACTION STEPS</p> <p>Ask yourself do I have a strategy?If not, start creating one today!If you need helpcontact a Marketing Coach Attend my next webinar </p> <p> . . .</p> <p>www.yourmarketingcoachonline.com</p> <p>If you liked what you heard todaydo me a favorshare my ad on Facebook to help me promote my next webinar!20</p>