In The Bag PR: PR, Marketing, Social

Coverage

Our Directors

Sophie Kermani and Pippa Gibb

Photography by Lara Jane Thorpe

Sophie Kermani Director

Sophie is a highly accomplished communica;ons professional with

experience spanning television, cinema, marke;ng and events.

Originally from Dorset, Sophie had a well established career in London

as a Producer for award winning commercial produc;on company,

Banana Split, where she specialised in corporate films, commercials,

programmes for broadcast and DVD and other visual communica;ons.

Sophie is the co-‐owner and entrepreneurial marke;ng & PR force

behind the mul; award winning Weymouth restaurant, The Dining

Room. The phenomenal na;onal success of this venture was in fact the

catalyst for forming In The Bag PR.

Sophie specialises in crea;ve marke;ng campaigns to increase brand

awareness, including product launches, compe;;ons, large-‐scale and

in;mate events, networking and conferences.

Contact Sophie: 07739 554794 | [email protected]

Pippa Gibb Director

Pippa began her PR career in America with an internship for NATO at its

Allied Command Transforma;on Head Quarters. Originally from Dorset,

she returned to the UK to con;nue her career in London at the mul;

award winning financial services agency Lansons Communica;ons,

where her client porZolio included J.P. Morgan, Associa9on of

Luxembourg Fund Industry, UN Principles of Responsible Investment,

NOW: Pensions, ScoJsh Widows, Threadneedle and Vanguard.

Prior to forming In The Bag PR, Pippa worked with well renowned,

award winning communica;ons agency on high-‐profile accounts such as

Subway, Fairline, Duncan Hamilton & Co Ltd and Solace Global.

Pippa has extensive industry contacts and specialises in brand

posi;oning and strategic communica;ons, with a par;cular focus on

media rela;ons.

Contact Pippa: 07970 441046 | [email protected]

Fresh, Innova;ve, Powerful

In The Bag PR is an independent, Dorset based

communica;ons agency that specialises in PR, Marke;ng

and Social Media.

We deliver excellent results and consistently place our

clients in front of new audiences spanning print, online,

social and broadcast media.

Right NEON Trainers

Represented by In The Bag PR

More Info: www.inthebagpr.co.uk/neon

Relevant, Commercial, Connected

Our clients have a reputa;on to uphold and they choose us

to champion their relevance and credibility as they make

the transi;on from local, to na;onal, and interna;onal

markets.

We have extensive contacts that enable us to posi;on your

brand as an expert in its field, and each project is

approached with an intricate acen;on to detail to ensure

the highest possible rate of success.

Right VOGUE UK December 2013

Featuring Rolly’s Brownies, represented by In The Bag PR

More Info: www.inthebagpr.co.uk/rollys-‐brownies

Engaging, Crea;ve, Passionate

We work to ar;culate your brand values and key messages

in a clear and engaging format, to reach new customers and

strengthen your market posi;oning.

We can be as crea;ve and imagina;ve or formal and

technical as the brief requires.

Right Our Directors , Sophie Kermani and Pippa Gibb

Pommery Dorset Seafood Fes;val Coverage

More Info: www.inthebagpr.co.uk/dorset-‐seafood-‐fes;val/


Luxury & Lifestyle Specialists

We have in-‐depth luxury and lifestyle brand PR exper;se.

We have developed successful communica;on programmes

incorpora;ng strategic brand partnerships, product

placement, celebrity endorsement, fashion shows, events,

lifestyle photography, filming and message crea;on

workshops.

We have gained worldwide press for our clients and achieve

in-‐depth media coverage targe;ng segmented audiences

with specific messaging.

Right Luxury Brands in partnership with In The Bag PR

More Info: www.inthebagpr.co.uk


Building Recogni;on, Genera;ng Sales

One of the key elements of a great public rela;ons campaign is

genera;ng sales or leads for our clients.

We measure the response you get from all campaigns and

typically results are overwhelmingly posi;ve. Success factors

include spikes in online visitors, increased telephone and email

contact and increased fooZall. For example, NEON Footwear

was featured in PSYCHOLOGIES Magazine and their sales

enquiries went through the roof.

Genera;ng sales and leads can be done in a range of ways and

it's all about reaching your audience, we ensure we think

outside the box when engaging with your target audiences.

Right NEON Trainers


More Info: www.inthebagpr.co.uk/neon


Here at In The Bag PR we have a wealth of experience working in the marketing and media sectors. We have been lucky to work with some amazing clients in the past and have taken the knowledge and expertise acquired working with big brands and applied it to our own business.

Our experience at a glance

Building Your Public Profile

Posi;oning YOU as an Expert

Posi;oning yourself – your brand – as an expert in its field can

prove very lucra;ve, and that’s what we specialise in here at

In The Bag PR.

Few things are as powerful or persuasive as a known expert.

We execute a carefully considered ‘thought leadership’ strategy

that will add significant credibility to your public profile and help

you stand head and shoulders above your compe;;on.

Our expert combina;on of PR, marke;ng, social media and

brand management fuels your ‘know, like and trust factor’ to get

you more acen;on, more customers and more sales.

Right Primrose Matheson from Primrose’s Kitchen


More Info: www.inthebagpr.co.uk/primroses-‐kitchen

Brand Profile: Primrose’s Kitchen

Primrose Matheson: The Healthy Choice

Our thought leadership and brand posi;oning work with Primrose Matheson,

founder of Primrose’s Kitchen, has seen her business grow exponen;ally in the

last 18 months.

We have presented Primrose as an expert in the naturopathic field, and she

has featured in numerous na;onal online and print publica;ons. Highligh;ng

Primrose’s exper;se builds confidence in her products which in turn builds

sales.

Primrose has long-‐term plans for the future of her company and by working

strategically with In The Bag PR she has already seen her short-‐term goals

become reality.

We are con;nuing to work with the brand and gain widespread PR coverage

for Primrose herself, as well as her products.

Brand Profile: The Dining Room

The Dining Room: Na;onal Appeal

We have systema;cally built the public profile of The Dining Room and Chef

Proprietor, Taher Jibet, since their launch in 2011.

Our media coverage to local, regional and na;onal online, print and television

audiences has been high-‐conver;ng and has posi;oned the restaurant as one

of the top eateries in Dorset.

Most recently The Dining Room featured in the BBC 1 program, A Taste of

Britain with Brian Turner and Janet Street-‐Porter. The show highlights different

dishes using local ingredients from around the UK.

BBC producers approached us directly to feature the

restaurant, which was only made possible through our

consistent work in building their public profile.

Through us, The Dining Room is also a regular expert

contributor to numerous highly respected websites, food

blogs and regional showcases.

Client Coverage

NEON Trainers: Born in Britain

NEON launched in January 2014 at Scoop Interna;onal and is designed with

style-‐conscious women in mind; the en;re shoe is a single block colour using

the same sumptuous leathers and hides throughout. Featuring bold pops of

colour and metallics, these trainers are already a hit with the fashion pack,

both here in the UK and interna;onally.

In The Bag PR & NEON:

PR | Marke;ng | Social Media | Photography | Events & Product Placement

For further informa;on and recent coverage visit: www.neonfootwear.com

ITV Tonight featuring NEON

Through our connec;ons in film and television we secured the brand a segment on ITV’s

‘Is Britain Back In Business?’ documentary which resulted in widespread UK coverage.

Coverage at a glance for NEON:

Rolly’s Brownies: From Bou;que to Burs;ng!

Rolly’s Brownies have been taking the food world by storm since 2009. A Mul;

Award Winning company based in Weymouth, Dorset, they use locally sourced

ingredients to create elegant and tasty treats in a wide variety of flavours.

Rolly’s Brownies came to In the Bag PR in summer 2013 to gain more press in

regional and na;onal publica;ons and since the start of our working rela;onship

in August 2013 we have achieved consistent press in high quality publica;ons.

In December 2013, arer less than 4 months working together we were able to

feature the brand in Bri;sh Vogue. We used our connections in the media to submit proposals for inclusion and from there, Rolly’s Brownies were selected by the publication from a pool of similar products because of their commitment to quality and the reputation they had already gained through their partnership with us.

In The Bag PR & Rolly’s Brownies

PR | Marke;ng | Social Media | Photography | Events

For further informa;on and recent coverage visit: www.rollysbrownies.co.uk

Rolly’s Brownies: Widespread Coverage

Since working with the brand they have enjoyed more widespread success and orders have increased

na;onally and interna;onally.

Coverage at a glance for Rolly’s Brownies:

Rolly’s Brownies in BriRsh Vogue

December 2013

The Dining Room: Award Winning Success

The Dining Room is our longest running account and we have acted as their in-‐house

marke;ng and PR team since their launch in 2011. We have grown the media rela;ons

programme to have a na;onal focus and we target na;onal lifestyle and food

publica;ons with great success. We run a full calendar of PR & marke;ng campaigns

including adver;sing and design as well as social media and award opportuni;es.

In The Bag PR & The Dining Room:

PR | Marke;ng | Social Media | Awards | | Photography | Events

For further informa;on and recent coverage visit: www.thediningroomweymouth.co.uk

May 2014: BBC’s A Taste of Britain

Our comprehensive marke;ng & PR campaigns for The Dining Room have

acracted the acen;on of the BBC, and in May 2014 the team welcomed Janet

Street Porter & Brian Turner for A Taste of Britain (right). The show highlights

different dishes using local ingredients from around the UK.

The Dining Room’s Taher Jibet Spearheads the ‘Great Bri;sh Whelk Revival’

Taher Jibet, Chef Proprietor of The Dining Room will be spearheading the 2014 Pommery Dorset Seafood Fes;val’s ‘Great Bri;sh Whelk Revival’

sponsored by Tabasco®, encouraging you to ‘love a whelk’.

This opportunity was made possible as a direct result of The Dining Room’s strong brand posi;oning and reputa;on for quality, gained through our

comprehensive PR, marke;ng and social media campaigns since the restaurant launched in 2011. The campaign is enjoying very posi;ve na;onal exposure

for both The Dining Room and the Dorset Seafood Fes;val. For further informa;on visit: www.dorsetseafood.co.uk/go.to/Great_Bri;sh_Whelk_Revival

The Pommery Dorset Seafood FesRval ‘Great BriRsh Whelk Revival’ sponsored by Tabasco®

PR partnership with In The Bag PR


Coverage at a glance for The Dining Room:

Award Winning Results

Seven Bridges Deli: Time to Eat!

Seven Bridges Deli is a street food company which specialises in New York style

Reuben’s sandwiches. Arer a week-‐long brine, prime cut Irish beef brisket is

hot-‐smoked for 4 hours, using both hickory and oak whiskey barrels to infuse

two dis;nc;vely different yet equally delicious pastrami flavours to choose

between.

Seven Bridges Deli had undertaken no PR or marke;ng prior to their launch in

January 2014. We were taken on board to help with the launch and use our

connec;ons to invite influen;al food bloggers and key media to the event.

In The Bag PR & Seven Bridges Deli:


For further informa;on and recent coverage visit: www.sevenbridgesdeli.com

Coverage at a glance for Seven Bridges Deli:

Acqua Beach: Funky Vibes in Seaside Splendor

Acqua Beach is a funky B&B overlooking Weymouth’s beau;ful seafront. With

bright, relaxing rooms and a bar & restaurant overlooking the sea, Acqua

Beach is the perfect place to unwind in style. Explore the town by day and

when the sun goes down enjoy a cocktail, beer or a glass of wine from the

fabulous wine list in the gorgeous Bar Acqua.

In The Bag PR & Acqua Beach:

PR | Marke;ng | Social Media | Events

For further informa;on and recent coverage visit: www.acquabeachhotel.co.uk

We work with Acqua Beach on their Marke;ng and Events. Specifically,

introducing the venue to new audiences locally, regionally and na;onally. Since

our partnership the hotel has enjoyed countless events from bou;que

wedding recep;ons, to cocktail par;es, to product launches, birthdays and

business mee;ngs.

Online blogs at a glance for Acqua Beach:

Pommery Dorset Seafood Fes;val: a ‘Must Eat’ Event!

We are working with the Fes;val's in-‐house marke;ng team to posi;on the

event as the number one food fes;val in the UK.

We are working with local fishermen to build profiles of the different area of

fishing that they work in, and we're using our connec;ons to feature the event

in na;onal lifestyle magazines as well as throughout the local lifestyle and

newspaper press.

In The Bag PR & Pommery Dorset Seafood FesRval:

PR | Marke;ng | Photography

For further informa;on and recent coverage visit: www.dorsetseafood.co.uk

Coverage at a glance for The Dorset Seafood FesRval:

‘Hooked for Life’ Dorset Magazine Editorial

We project managed a magnificent 6 Page editorial in Dorset Magazine to share the inside scoop on the local legends of the sea and bring their stories to

life as they prepare for the 2014 Fes;val. We photographed and interviewed the fishermen as they reflected their industry and the legacy of fishing in

Dorset. The piece was incredibly well-‐received and gained widespread exposure for the Pommery Dorset Seafood Fes;val and of course, the notoriously

elusive fishermen themselves.

The Pommery Dorset Seafood FesRval ‘Great BriRsh Whelk Revival’

Sponsored by Tabasco®



Karl Noble with Caroline Drever of Dorset Shellfish



Welcome whelks into your life at the Dorset Seafood Fes;val ‘Great Bri;sh Whelk Revival’

The 2014 Pommery Dorset Seafood Fes;val is launching the ‘Great Bri;sh Whelk Revival’ to encourage people to welcome back the whelk into our diet.

Taher Jibet, Chef Proprietor of The Dining Room will be spearheading the campaign, sponsored by Tabasco®

In The Bag PR is working with Pommery, The Dining Room’s Taher Jibet and our extensive media network on the revival, which is enjoying posi;ve na;onal

exposure for the Fes;val and of course, for the humble whelk. For informa;on visit: www.dorsetseafood.co.uk/go.to/Great_Bri;sh_Whelk_Revival

The Pommery Dorset Seafood FesRval ‘Great BriRsh Whelk Revival’

Sponsored by Tabasco®



The ‘Great Bri;sh Whelk Revival’, sponsored by Tabasco® enjoyed excellent na;onal coverage,

including a full page, double centerfold spread in The Independent.

Coverage at a glance for La Fosse:

La Fosse: Countryside Chic with Interna;onal Appeal

La Fosse is a mul; award winning B&B and Restaurant in Dorset.

Established by Mark & Emmanuelle Hartstone, La Fosse has a

welcoming, relaxed atmosphere where guests can enjoy delicious food,

and stay in glorious, peaceful surroundings.

In The Bag PR have been working with the team at La Fosse to build

their na;onal and interna;onal profile to acract a wider range of

clients to the B&B and the restaurant. We have had a recent push in

Germany which has been very well received.

In The Bag PR & La Fosse:

PR | Marke;ng

For further informa;on visit: www.la-‐fosse.com

The Sterlingham Co. Ltd

The Sterlingham Co. Ltd. are proud manufacturers of high quality brass

bathroom accessories, towel warmers & washstands.

Their philosophy is to design and manufacture hand-‐crared products that

combine the tradi;onal with the innova;ve using the best materials and

processes to deliver a product that is of remarkable, las;ng quality.

In The Bag PR work with Sterlingham to develop and execute their

marke;ng and adver;sing strategy. Their goals are to gain more widespread

exposure in na;onal print & digital publica;ons.

In The Bag PR & The Sterlingham Co. Ltd:

PR | Marke;ng

For further informa;on visit: www.sterlingham.co.uk

Ul;mate Race Car Experience: Gaining Speed!

The Ul;mate Race Car Experience is a brand new, purpose built facility, providing the very latest in full mo;on race car simulators. Choose from an

extensive range of cars from an F1 Ferrari to a GT40 or a sporty MX5 and race on the latest tracks in the UK and around the world.

In The Bag is working with Ul;mate Race Car Experience to build their PR porZolio regionally and na;onally. We are building their online presence via

their website and social media, including Facebook, Twicer and YouTube. We are posi;oning Ul;mate Race Car Experience as a premium venue for

corporate ‘away days’ and gir ideas and will achieve targeted coverage through a combina;on of online and offline ini;a;ves, including a launch

event in summer 2014 with key press and celebri;es in acendance.

In The Bag PR & UlRmate Race Car Experience:


For further informa;on and recent coverage visit: www.ul;materce.co.uk

Event: Grand Opening Event, May 2014

Tradi;onal Toy Shop with Royal Connec;ons

Set in beau;ful Poundbury, a village on the outskirts of Dorchester built in the vision of Prince

Charles (who was in fact one of the very first visitors to the shop when it opened in September

2013), Boo’s Toy Shop is a family run business specialising in tradi;onal toys and girs.

Prior to working with us, Boo’s handled all their PR & Marke;ng in-‐house. Now ready to take

their brand to the next level, we are working to gain more widespread exposure locally and

na;onally, with a specific emphasis on their online store, www.boostoyshop.co.uk

In The Bag PR & Boo’s Toy Shop:

PR | Marke;ng | Social Media | Photography

For further informa;on visit: hcp://www.boostoyshop.co.uk/

Coverage at a glance for Boo’s Toy Shop:

The Leggomen: Grab your Tambourines!

The Leggomen are taking the UK by storm! A vibrant foursome from

Dorset, the band are off to America in summer 2014 to play a series

of gigs and fes;vals and we are working to maximise their exposure

during the tour. We are focusing on building their online presence

and iden;fying PR opportuni;es that will put them in front of new

audiences both here in the UK and overseas.

We recently styled a professional photo shoot for the band to

support their upcoming tour which has resulted in widespread

coverage for the talented group.

In The Bag PR & The Leggomen

PR | Marke;ng | Social Media | Photography

For further informa;on visit: www.facebook.com/theleggomen

The Leggomen


More Info: www.inthebagpr.co.uk/the-‐leggomen


Primrose’s Kitchen: Naturally Perfect

Primrose’s Kitchen began from a desire to make muesli into a healthy food for any occasion.

The ethos behind Primrose’s Kitchen – and the great taste – makes for a compelling brand

proposi;on that is virtually irresis;ble to the press. Prior to working with In The Bag PR, all PR &

Marke;ng was done in-‐house and they brought us on-‐board to take them to the next level.

And so far, the response has been incredible.

In The Bag PR & Primrose’s Kitchen:

PR | Social Media | Photography | Events

For further informa;on and recent coverage visit: www.primroseskitchen.com

“Pippa and Sophie are efficient, reliable and most of all great fun to work with. They have really

helped propel Primrose’s Kitchen into the limelight and I look forward to their con9nued involvement

in broadening the awareness of the brand” Primrose Matheson, founder, Primrose’s Kitchen

Coverage at a glance for Primrose’s Kitchen:

Love Tomorrow Film: Romance and Dance

Set in present day London, LOVE TOMORROW is the story of an ex-‐ballet dancer

(CINDY JOURDAIN), whose life is turned upside down arer receiving devasta;ng

news concerning her fiancé Dominic (MAX BROWN)

In The Bag PR worked with the film’s Produc;on team on the South West launch event,

gaining coverage in local & regional press and radio. The screening event was a full

house and the producers were delighted with the outcome.

LOVE TOMORROW was winner of Best UK Feature film at 2012 Raindance Film Fes;val.

In The Bag PR & Love Tomorrow:

PR | Events

For further informa;on and recent coverage visit: www.lovetomorrowfilm.com

Coverage at a glance for Love Tomorrow Film:

LOVE TOMORROW!

Complete Client Coverage

Client coverage index at a glance

Client coverage index at a glance

What our clients say about us

“There is no doubt in my mind that without Sophie’s PR and

marke9ng exper9se we would never have won all the awards and

had so much coverage in the media”

Taher Jibet, Chef Proprietor, The Dining Room

“Pippa and Sophie are efficient, reliable and most of all great fun to

work with. They have really helped propel Primrose’s Kitchen into

the limelight and I look forward to their con9nued involvement in

broadening the awareness of the brand”

Primrose Matheson, Founder Primrose’s Kitchen

“Sophie and Pippa are brilliant PR, Marke9ng and Communica9ons

professionals. Intelligent, crea9ve and resourceful, their strategies

are acutely relevant and provide a tangible difference. I highly

recommend the team at 'In the Bag PR' for anyone seeking a true

business partner, to help them gain trac9on and achieve results.”

Marie Nayaka, AcademSocial.co.uk

“Absolutely fantas9c. I have worked with them for a while now; they

are very inspiring and get on with the job... It's fantas9c knowing

that that part of my business is being taken care of when I'm doing

the day to day.” Charlo[e Weaver, Owner, Acqua Beach Hotel

What our clients say

"Since using In The Bag PR, we have had prime 9me television

opportuni9es and been introduced to relevant contacts that have

really helped to propel our business”

Sarah Jayne Newey, Founder, NEON

“We decided to go with In The Bag for our PR and social media

needs as we were impressed by their knowledge and enthusias9c

approach to both topics. They have worked with us every step of

the way since launch and it is great to know that our brand is in safe

hands.” Mark Lush, Founder, UlRmate Race Car Experience

"I have had a great 9me working with In The Bag on many projects.

Not only is the team extremely professional in everything they do

but they have a way of puJng everyone at ease throughout the

whole process. In The Bag Marke9ng is bang on the money, u9lising

the modern PR world with a commercial awareness of knowing your

customer, understanding your brand and geJng the press that will

make your business money. I look forward to working on many

more projects with them in the future”

Lara Jane Thorpe Photography

What our clients say

To find out what In The Bag PR could specifically offer your brand, and how we can help you reach your business goals, please contact Sophie or Pippa on the details below:

Sophie: 07739 554794 or [email protected] Pippa: 07970 441046 or [email protected]

www.inthebagpr.co.uk The Studio, 20a Greenhill, Weymouth, Dorset, DT4 7SH