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In The Bag PR Coverage Book | June 2015
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1. Coverage
2. OurDirectors SophieKermaniandPippaGibb
PhotographybyLaraJaneThorpe
3. Here at In The Bag PR we have a wealth of experience working
in the marketing and media sectors. We have been lucky to work with
some amazing clients in the past and have taken the knowledge and
expertise acquired working with big brands and applied it to our
own business. Ourexperienceataglance
4. SophieKermani Director
Sophieisahighlyaccomplishedcommunica;onsprofessionalwith
experiencespanningtelevision,cinema,marke;ngandevents.
OriginallyfromDorset,SophiehadawellestablishedcareerinLondon
asaProducerforawardwinningcommercialproduc;oncompany,
BananaSplit,whereshespecialisedincorporatelms,commercials,
programmesforbroadcastandDVDandothervisualcommunica;ons.
Sophieistheco-ownerandentrepreneurialmarke;ng&PRforce
behindthemul;awardwinningWeymouthrestaurant,TheDining
Room.Thephenomenalna;onalsuccessofthisventurewasinfactthe
catalystforformingInTheBagPR.
Sophiespecialisesincrea;vemarke;ngcampaignstoincreasebrand
awareness,includingproductlaunches,compe;;ons,large-scaleand
in;mateevents,networkingandconferences.
ContactSophie:07739554794|[email protected] PippaGibb
Director PippabeganherPRcareerinAmericawithaninternshipforNATOatits
AlliedCommandTransforma;onHeadQuarters.OriginallyfromDorset,
shereturnedtotheUKtocon;nuehercareerinLondonatthemul;
awardwinningnancialservicesagencyLansonsCommunica;ons,
whereherclientporZolioincludedJ.P.Morgan,Associa9onof
LuxembourgFundIndustry,UNPrinciplesofResponsibleInvestment,
NOW:Pensions,ScoJshWidows,ThreadneedleandVanguard.
PriortoformingInTheBagPR,Pippaworkedwithwellrenowned,
awardwinningcommunica;onsagencyonhigh-proleaccountssuchas
Subway,Fairline,DuncanHamilton&CoLtdandSolaceGlobal.
Pippahasextensiveindustrycontactsandspecialisesinbrand
posi;oningandstrategiccommunica;ons,withapar;cularfocuson
mediarela;ons. ContactPippa:07970441046|[email protected]
5. MarieNayaka SocialMediaStrategist
Marieisaninterna;onallyexperiencedsocialmediastrategistwitha
vastunderstandingofhowsocialmediacanworkfordierent
businesses.OriginallyfromTasmania,Mariespent5yearsinLondonin
themarke;ngteamofmul;awardwinningconsultancy,Huntress
Group,beforemovingtoDorsetin2010topursueacareerinsocial
mediaconsultancy.
Anenthusias;cadvocateofthelatestonlinemarke;ngtrends,Maries
approachdeliversamodern,yetseamlessbrandexperiencethat
maintainsyourcredibility,proac;velyincreasescustomerloyaltyand
improvesyourlong-termbrandequity.
ContactMarie:[email protected] LaraJaneThorpe Photographer
LaraJaneThorpeisoneofveryfewphotographerswhotruly
understands,fromexperience,whatittakestomaximiseCommercial
Photography'struemarke;ngvalueandworthtoaclient.
PublishedinVogue,TheIndependent,Metro,CosmopolitanandThe
SundayTimes'Style'Magazinetonameafew,Laraisaseasoned
professionalwhenitcomestoproducinghighquality,printworthy
photographsforclientsandhasplentyoffun,smilingalongtheway.
Lara'sstyleandpersonalityshowsthroughoutherporZolio,whichwas
builtonstrongfounda;onslearningthetradealongsideiconic
photojournalistSteveMcCurry.
ContactLara:www.larajanethorpephotography.com Meettheteam
6. Fresh,Innova;ve,Passionate
InTheBagPRisanindependent,Dorsetbased
communica;onsagencythatspecialisesinPR,Marke;ng andSocialMedia.
Wedeliverexcellentresultsandconsistentlyplaceour
clientsinfrontofnewaudiencesspanningprint,online,
socialandbroadcastmedia.
Weworktoar;culateyourbrandvaluesandkeymessages
inaclearandengagingformat,toreachnewcustomersand
strengthenyourmarketposi;oning. RightNEONTrainers
RepresentedbyInTheBagPR MoreInfo:www.inthebagpr.co.uk/neon
7. Food,Luxury&LifestyleSpecialists
Wehavein-depthfood,luxuryandlifestyleexper;se.
Wehavedevelopedsuccessfulcommunica;onprogrammes
incorpora;ngstrategicbrandpartnerships,product
placement,celebrityendorsement,fashionshows,events,
lifestylephotography,lmingandmessagecrea;on workshops.
Wehavegainedworldwidepressforourclientsandachieve
in-depthmediacoveragetarge;ngsegmentedaudiences
withspecicmessaging. RightLaFosseinpartnershipwithInTheBagPR
MoreInfo:www.inthebagpr.co.uk PhotographybyLaraJaneThorpe
8. ANa;onallyAccreditedAgency
WeredelightedtobeociallyawardedRecommended
AgencyStatusbytheRecommendedAgenciesRegister
(RAR)followingarigorousreviewofourservicesbyRAR andourClients.
TheRARexiststoreducetherisksforbusinessesin
sourcing,selec;ngandengagingwithagencies.
Theschemeistheonlyonefocusedonagencyperformance
andmeasuresapplicantsoncrea;vity,innova;on,client
service,eec;veness,professionalism,strategicthinking
ability,valueandabilitytodeliverprojectson;meandon budget.
RightOurDirectors,SophieKermaniandPippaGibb
PhotographybyLaraJaneThorpe
9. Posi;oningYOUasanExpert
Posi;oningyourselfyourbrandasanexpertinitseldcan
proveverylucra;ve,andthatswhatwespecialiseinhereat InTheBagPR.
Fewthingsareaspowerfulorpersuasiveasaknownexpert.
Weexecuteacarefullyconsideredthoughtleadershipstrategy
thatwilladdsignicantcredibilitytoyourpublicproleandhelp
youstandheadandshouldersaboveyourcompe;;on.
Ourexpertcombina;onofPR,marke;ng,socialmediaand
brandmanagementfuelsyourknow,likeandtrustfactortoget
youmoreapen;on,morecustomersandmoresales.
RightPrimroseMathesonfromPrimrosesKitchen RepresentedbyInTheBagPR
MoreInfo:www.inthebagpr.co.uk/primroses-kitchen
10. Primroses Kitchen Naturally Perfect
11. PrimrosesKitchen:NaturallyPerfect
Ourthoughtleadershipandbrandposi;oningworkwithPrimrose
Matheson,founderofPrimrosesKitchen,hasseenherbusinessgrow
exponen;allyinthelast18months.
WehavepresentedPrimroseasanexpertinthenaturopathiceld,and
shehasfeaturedinnumerousna;onalonlineandprintpublica;ons.
Highligh;ngPrimrosesexper;sebuildscondenceinherproductswhich
inturnbuildssales.
PrimrosesKitchendebutedonQVCinFebruary2015withgreatsuccess,
raisingherbrandsproletoana;onalaudience.Herproductsprovedso
popularshewasinvitedbackforasecondslotthefollowingmonth.
Primrosehaslong-termplansforthefutureofhercompanyandby
workingstrategicallywithInTheBagPRshehasalreadyseenhershort-
termgoalsbecomereality. InTheBagPR&PrimrosesKitchen:
PR|SocialMedia|Photography|Events
Forfurtherinforma;onandrecentcoveragevisit:
www.primroseskitchen.com
12. Highconver;ngcoverageforPrimrosesKitchen:
13. The Dining Room Award Winning Success
14. TheDiningRoom:AwardWinningSuccess
Wehavesystema;callybuiltthepublicproleofTheDiningRoomandChefProprietor,TaherJibet,since
theirlaunchin2011.Ourmediacoveragetolocal,regionalandna;onalonline,printandtelevision
audienceshasbeenhigh-conver;ngandhasposi;onedtherestaurantasoneofthetopeateriesin
Dorset. InTheBagPR&TheDiningRoom:
PR|Marke;ng|SocialMedia|Awards||Photography|Events BBCs A Taste of
Britain
Ourcomprehensivemarke;ng&PRcampaignsforTheDiningRoomhaveapractedtheapen;onoftheBBC,andinMay2014theteamwelcomedJanet
StreetPorter&BrianTurnerforATasteofBritain(aboveright).TheshowhighlightsdierentdishesusinglocalingredientsfromaroundtheUK.BBC
producersapproachedusdirectlytofeaturetherestaurant,whichwasonlymadepossiblethroughourconsistentworkinbuildingtheirpublicprole.
15.
TheDiningRoomsTaherJibetSpearheadstheGreatBri;shWhelkRevival
TaherJibet,ChefProprietorofTheDiningRoomfrontedthe2014PommeryDorsetSeafoodFes;valsGreatBri;shWhelkRevival
sponsoredbyTabasco,encouragingfes;valgoerstoloveawhelk.
ThisopportunitywasmadepossibleasadirectresultofTheDiningRoomsstrongbrandposi;oningandreputa;onforquality,gainedthroughour
comprehensivePR,marke;ngandsocialmediacampaignssincetherestaurantlaunchedin2011.Thecampaignenjoyedveryposi;vena;onalexposurefor
bothTheDiningRoomandtheDorsetSeafoodFes;val.Forfurtherinforma;onvisit:www.dorsetseafood.co.uk/go.to/Great_Bri;sh_Whelk_Revival
ThePommeryDorsetSeafoodFesKvalGreatBriKshWhelkRevivalsponsoredbyTabasco
PRpartnershipwithInTheBagPR PhotographybyLaraJaneThorpe
16. EnjoyingtheMetroLife InMarch2015TheDining
RoomfeaturedinTheMetros MetroLife,Eatsupplement. Withareadershipof
1.5million,gainingcoveragein sucharecognisedand
widespreadpublica;onwas anexcellentresultforHead ChefTaher,aswellas
testamenttoourestablished mediaconnec;onsandour
trackrecordinrepresen;ng highqualityclients.
17. Highconver;ngcoverageforTheDiningRoom:
18. NEON Trainers Born in Britain
19. NEONTrainers:BorninBritain
NEONlaunchedinJanuary2014atScoopInterna;onalandisdesignedwith
style-consciouswomeninmind;theen;reshoeisasingleblockcolourusing
thesamesumptuousleathersandhidesthroughout.Featuringboldpopsof
colourandmetallics,thesetrainersarealreadyahitwiththefashionpack,
bothhereintheUKandinterna;onally. InTheBagPR&NEON:
PR|Marke;ng|SocialMedia|Photography|Events&ProductPlacement
Forfurtherinforma;onandrecentcoveragevisit:www.neonfootwear.com
ITVTonightfeaturingNEON
Throughourconnec;onsinlmandtelevisionwesecuredthebrandasegmentonITVs
IsBritainBackInBusiness?documentarywhichresultedinwidespreadUKcoverage.
CoverageataglanceforNEON:
20. Electra Bicycle Company You Rock, Lets Roll
21. ElectraBicycleCompany:YouRock,LetsRoll
AtElectra,theirmissionisclear.Becomethemostamazinglifestyle
brandinthebicycleindustry.Theydontdothisbysimplydesigning
beperbikes,accessoriesandclothes.Theydothisbybeing
themselves.Byinfusingtheircultureintoeverythingtheydo.By
celebra;ngcrea;vityandindividuality.
InTheBagPRaredelightedtobenamedasocialPRpartnersin
associa;onwithLondonDesignAgency,FishPie,forthebrands2015
UKexpansionprojectandarelookingforwardtointroducingElectras
200-strongsignaturecollec;ontothepublic.
22. Rollys Brownies From Boutique to Bursting!
23. RollysBrownies:FromBou;quetoBurs;ng!
RollysBrownieshavebeentakingthefoodworldbystormsince2009.AMul;
AwardWinningcompanybasedinWeymouth,Dorset,theyuselocallysourced
ingredientstocreateelegantandtastytreatsinawidevarietyoffantas;c
avours.
RollysBrowniescametouswiththeaimofgainingmoreapen;oninregional
andna;onalpublica;ons.Ourconsistent,highqualitycoveragehasresultedin
morewidespreadsuccessandorderquan;;eshaveincreaseddrama;cally
locally,na;onallyandinterna;onally.
InDecember2013,awerlessthan4monthsworkingtogetherwewereableto
featurethebrandinBri;shVogue.Weusedourconnec;onsinthemediato
submitproposalsforinclusionandfromthere,RollysBrownieswereselected
bythepublica;onfromapoolofsimilarproductsbecauseoftheircommitment
toqualityandthereputa;ontheyhadalreadygainedthroughtheirpartnership
withus. InTheBagPR&RollysBrownies
PR|Marke;ng|SocialMedia|Photography|Events
Forfurtherinforma;onandrecentcoveragevisit:www.rollysbrownies.co.uk
24. Highconver;ngcoverageforRollysBrownies:
RollysBrowniesinBriKshVogue December2013
25. Pommery Dorset Seafood Festival A Must Eat Event!
26. PommeryDorsetSeafoodFes;val:aMustEatEvent!
ThePommeryDorsetSeafoodFes;val,heldannuallyinWeymouthinJuly
bringstogetherchampagneandseafood,familyentertainmentandagreat
opportunitytogainabeperunderstandingofthesuperbseafoodavailableto
usjustoourwonderfulshores.
AsanocialPRpartneroftheevent,weworkalongsidetheFes;valsin-
housemarke;ngteamtoposi;ontheeventasthenumberonefoodfes;valin
theUK. InTheBagPR&PommeryDorsetSeafoodFesKval:
PR|Marke;ng|Photography
Forfurtherinforma;onandrecentcoveragevisit:www.dorsetseafood.co.uk
CoverageataglanceforTheDorsetSeafoodFesKval:
27. HookedforLifeDorsetMagazineEditorial
Weproject-managedamagnicent6PageeditorialinDorsetMagazinetosharetheinsidescooponthelocallegendsoftheseaandbringtheirstoriesto
lifeastheypreparedforthe2014Fes;val.Wephotographedandinterviewedtheshermenastheyreectedtheirindustryandthelegacyofshingin
Dorset.Thepiecewasincrediblywell-receivedandgainedwidespreadexposureforthePommeryDorsetSeafoodFes;valandofcourse,thenotoriously
elusiveshermenthemselves.
ThePommeryDorsetSeafoodFesKvalGreatBriKshWhelkRevival
SponsoredbyTabasco PRpartnershipwithInTheBagPR
PhotographybyLaraJaneThorpe
KarlNoblewithCarolineDreverofDorsetShellsh
PRpartnershipwithInTheBagPR PhotographybyLaraJaneThorpe
28.
WelcomewhelksintoyourlifeattheDorsetSeafoodFes;valGreatBri;shWhelkRevival
TheGreatBri;shWhelkRevival,sponsoredbyTabascoranalongsidethefes;valin2014.Wewereabletoachieveexcellentna;onalcoverage,includinga
fullpage,doublecenterfoldspreadinTheIndependent.
InTheBagPRworkedwithPommery,TheDiningRoomsTaherJibetandourextensivemedianetworkontherevival,whichbenetedfromposi;vena;onal
exposurefortheFes;valandofcourse,forthehumblewhelk.Forinforma;onvisit:www.dorsetseafood.co.uk/go.to/Great_Bri;sh_Whelk_Revival
ThePommeryDorsetSeafoodFesKvalGreatBriKshWhelkRevival
SponsoredbyTabasco PRpartnershipwithInTheBagPR
PhotographybyLaraJaneThorpe
29. La Fosse at Cranborne Countryside Chic with International
Appeal
30. CoverageataglanceforLaFosse:
LaFosse:CountrysideChicwithInterna;onalAppeal
LaFosseisamul;awardwinningB&BandRestaurantinDorset.EstablishedbyMark
&EmmanuelleHartstone,LaFossehasawelcoming,relaxedatmospherewhere
guestscanenjoydeliciousfood,andstayinglorious,peacefulsurroundings.
InTheBagPRhavebeenworkingwiththeteamatLaFossetobuildtheirna;onaland
interna;onalproletoapractawiderrangeofclientstotheB&Bandtherestaurant.
WehavehadarecentpushinGermanywhichhasbeenverywellreceived.
InTheBagPR&LaFosse: PR|Marke;ng
31. Crab House Caf Dorset Gem with Real Crab Appeal
32. CrabHouseCaf:HiddenDorsetGem
WhenNigelBloxham,famedownerofDorsetsstunningCrabHouseCaf,publishedhis
highlyan;cipatedbook,simply;tledCrabHouseCaf,weknewtheworldjusthadto
hearaboutit.
AndsoinMarch2015wepitchedthepublica;ontoTheMetro,whoweresoimpressed
theydedicatedafullpagespreadtoNigelsrecipesintheirMetroLife,Eatsupplement.
Thismeantthatnotonlycouldpeoplelearnaboutthenewbook,theycouldalsotry
theirownrecipesincludingLemonPepperSquid,PollockFilletwithGarlicPesto,Old
EnglishPopedCrabandSpicyBakedCrab.
Withareadershipof1.5million,gainingcoverageinsucharecognisedandwidespread
publica;onwasanexcellentresultforNigel,aswellastestamenttoourestablished
mediaconnec;onsandourtrackrecordinrepresen;nghighqualityclients.
WelookforwardtoworkingwithNigelandhisteaminthefuture.
InTheBagPR&CrabHouseCaf: PR
Forfurtherinforma;onvisit:www.crabhousecafe.co.uk
33. RightMetrosEat,LifeSupplement Le
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