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MARKETING, PR & COMMUNICATIONS

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MARKETING, PR & COMMUNICATIONS. NICK DRAKE. Overview. Marketing, PR and Communications fulfil many functions within the District We maintain the District Website & 1250 online news. We produce the online and paper District Directories. We issue virtually all emails from the District - PowerPoint PPT Presentation

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Page 1: MARKETING, PR & COMMUNICATIONS
Page 2: MARKETING, PR & COMMUNICATIONS

Rotary International District 1250 – District Assembly 2014

MARKETING, PR & COMMUNICATIONS

NICK DRAKE

Page 3: MARKETING, PR & COMMUNICATIONS

Rotary International District 1250 – District Assembly 2014

Overview

• Marketing, PR and Communications fulfil many functions within the District• We maintain the District Website & 1250 online

news.• We produce the online and paper District

Directories.• We issue virtually all emails from the District• We advise clubs on marketing and PR, provide

training and support on websites and social media, we advise on Club communication strategies

• We work particularly closely with the Membership Committee on District PR Grants.

Page 4: MARKETING, PR & COMMUNICATIONS

Rotary International District 1250 – District Assembly 2014

Ongoing RIBI Initiatives

• Providing that the RIBI club marketing levy is agreed at the next RIBI conference the We’re for Communities Marketing initiative will carry on.

• This includes:• Advertising in specialist trade magazines aimed at

certain workgroups – last year was “Blue Light sector”

• Advertising via selective mailshot• Using Google clicks advertising• Providing “We’re for Communities” advertising

material from the RIBI shop.• Results from this year show a four fold increase in the

number of hits on the RIBI membership page on the RIBI website.

Page 5: MARKETING, PR & COMMUNICATIONS

Rotary International District 1250 – District Assembly 2014

Continuing District Initiatives

• In the forthcoming year we will continue to have funds available to help clubs with their marketing and PR initiatives.

• The aim of the funding is not only to help with increasing membership but also to raise the public awareness of what Rotary is.

• Any club or group of clubs may apply for a matching grant of up to £250 for a single club or more for a group of clubs. They need to provide a sound business plan, this will be reviewed by the PR grants committee.

Page 6: MARKETING, PR & COMMUNICATIONS

Rotary International District 1250 – District Assembly 2014

We’re for Communities – the video

• At all Rotary gatherings there are always a number of people in the audience who have not seen the We’re for Communities video.

• Therefore, I will show this video. Every time I see it I draw something new from it. Please use it where ever you can to promote Rotary and the work that it does.

• Thank you for your attention – see the video athttp://youtu.be/vUIUbK5nGCU