jul 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

SOCIAL MEDIA APPS

Consulting Social Media Apps is the first thing we do as soon as we wake up

according to Opera Mediawork’s study

THE INFO THAT YOUR USERS ACCESS IS

MOSTLY FILTERED BY THEIR CONTACTS IN SOCIAL NETWORKS

#02BRAND KNOWLEDGE

CONTENT SHARED BY USERS IS MORE RELIABLE THAN

CONTENT THAT THE BRAND SHARES

BRANDED CONTENT

70% of the youngsters expect that content provided by brands is

entertaining and 56% is willing to share it

#03BRAND INNOVATION

PROVE YOUR PRODUCT’S USAGE

EXPERIENCE IN YOUR COMMUNICATION

FIAT PARKING BILLBOARD

An interactive billboard that helps drivers to park their cars correctly to generate awareness around the

brand’s Park Assist system

DON’T FORGET THAT YOUR PROMOS MUST

SERVE ON TOP OF PEOPLE’S INTERESTS,

YOUR OWN

MCDONALDS MCFLURRY HEAT

During the heat wave in Europe, McDonalds creates

Mupis that offer McFlurrys for free when reaching 38,7ºC

#04BRAND INNOVATION

#05BRAND ACTIVATION

CREATE CONTENT THAT HELPS YOUR USERS TO DEFINE

THEMSELVES SOCIALLY

MTV WHITE SQUAD

A service for the “non white people” to be treated the same way as the

ones that are. A controversial action that shows social discriminations

FACILITATE YOUR USERS SHARING CONTENT WHILE ENJOYING YOUR

PRODUCT OR SERVICE

KFC TRAY

Paper tablecloths that help to share pictures from different holiday

destinations as your contacts are doing in their social profiles

#06BRAND ACTIVATION

#07BRAND PLATFORM

YOUR USERS WANT TO PARTICIPATE, GET

THEM INVOLVED IN YOUR ACTIONS AND

LET THEM “TRY”

VW UNLEASH YOUR RRRR

An interactive experience that allows you to create a

movie of the new Golf R based on car sounds made by you

LIASE WITH ANOTHER BRAND TO ADD IT BRAND

VALUES TO YOURS

TOYOTA TACOMA GOPRO

Tacoma offroads will have a support to integrate GoPro

cameras, the preferred by users to record and share their adventures

#08BRAND PLATFORM

WAKE YOUR USERS CURIOSITY, AND

MAKE THEM LOOK FOR THE ANSWERS

NHS GIVE BLOOD #MISSINGTYPE

Brands, streets, stores, newspapers that lose letters A, O and B symbolizing blood

types to acquire donors

#09BRAND DIALOGUE

#10BRAND DIALOGUE

OFFER YOUR USERS A REASON TO USER

YOUR HASHTAGS

FOREVER 21 THREAD SCREEN

A screen that shows Instagram pictures (under a specific hashtag) recreated

with 6000 rolls of thread

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

jul 15