mar 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

FACEBOOK AS A SOURCE OF INFORMATION

Milenials choose the network to get information regarding Religion, Education, Human Rights, Health, Beauty, Fashion

and Style ... Second source of information for Enviroment, Science, Economy and Business, Medicine, Politics ...

FACEBOOK CONNECTS US TO THE WORLD, NOT JUST WITH FRIENDS, ALSO WITH BRANDS, NEWS, INTERESTS,

ENTERTAINMENT, …

#02BRAND KNOWLEDGE

THE CAPACITY TO BE CONSTANTLY

CONNECTED HAS CHANGED USERS

BEHAVIOR

MOBILE PHONE USAGE

Between the main uses of mobile phones, we find instant messaging, surfing the web, email, photography,

Social Networks, weather, maps, music, video .... Strangely enough speaking is not one of them

#03BRAND INNOVATION

THE INTERNET OF THINGS WILL REDUCE THE VISITS

TO THE SUPERMARKET (ON AND OFF), REDUCING

BRAND IMPACTS AND CHANGING THE FIRST

MOMENT OF TRUST

AMAZON DASH BUTTON

Device which you associate to a product in order to make an authomatic replacement every time you press the

button; razors, soap ... This system will be integrated in origin to some products (printers, washing machines, ...)

HOW YOU SELL IT HAS TO BE IN

LINE WITH WHAT YOU SELL

AUDI THE DISAPPEARING BILLBOARD

Audi A7 Sportback h-tron has an engine which only discharges steamed

water. For its outdoor advertising, they used the same resource

#04BRAND INNOVATION

#05BRAND ACTIVATION

THE AIM OF YOUR COMMUNICATION IS

TO HELP USERS CHOOSE YOUR

PRODUCTS, SERVICES OR IDEAS

SUPGV GUNS WITH HISTORY

They opened a gun shop where they tell the story of each of the products sold ( suicides, mass murders, accidents, ...)

LINK YOUR BRAND TO VALUES IN

ORDER TO CONNECT WITH

THOSE THAT SHARE

THE RAG_BAG

The brand Uniforms for the Dedicated, provides their clothes in bags which can be used to send those we don't use any

more to non profit organizations

#06BRAND ACTIVATION

#07BRAND PLATFORM

CAN YOUR BRAND BRING VALUE THROUGH

A DIGITAL SERVICE ALREADY DEVELOPED?

ACR STREET VIEW TEST

Automobile Club of Romania brings the theoretical driving

tests to reality thanks to Google Street View

#08BRAND PLATFORM

TAKE YOUR DIGITAL PRESENCE TO

PHYSICAL SPOTS WHERE IT CAN BE OF UTILITY FOR USERS

NETSHOES THE BIGGEST STORE

Located in one of the most transited commercial streets, 35,000 people per day, the largest physical sports

shop, only has space for one iPad

#09BRAND DIALOGUE

IF YOU WANT TO BE VIRAL , MAKE SOMETHING

WHICH IS WORTH TALKING ABOUT, FOR

EXAMPLE WORKING WITH UNEXPECTED PARTNERS

ZOOLANDER 2 PARIS FASHION WEEK

Ben Stiller and Owen Wilson sneak in (as Derek Zoolander and Hansel

McDonald) during Valentino´s catwalk to promote their film Zoolander 2

#10BRAND DIALOGUE

IF YOU ARE GOING TO USE A SOCIAL

NETWORK WHERE YOUR USERS ARE, LEARN

THEIR BEHAVIOURS AND APPLY THEIR CODES

MR PORTER #DOGSOFINSTAGRAM

During "National Puppy Day" MR PORTER created its new

lookbook with 5 of the most followed dogs of Instagram as models

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

mar 15