Embed Size (px)
DESCRIPTION
MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
Citation preview
FULL SIGHTS april_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content,
(the most impactful Digital actions) thought to be inspiring and shared
*la comunicación digital es líquida por lo que el contenido de una categoría puede ser también relevante en otras
01 Data
stats, data, infographics,…
02 User Experience
interfaces, usability, interaction…
03 Digital Tech digital signage, gadgets, instalations,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas content, conversation, platforms…
08 Knowledge
book, talks, conferences, events…
09 Art
design, illustration, photo, motion graphics…
10 Cutting Edge
inspiration, cool ideas, new media…
01 Data
2 out of 3 Spanish users access internet From more than one device (pc, smartphone and / or tablet)
Transmedia storytelling is essential
in your action plan
*
02 User Experience
A. S. Colourmatic Interactive window display that analyses the colors from your outfits and recommends what you should wear (+16% sales)
The main focus is not in selling but in
helping to choose (our product)
*
S.E.L.F.I.E -“Self Enhancing Live Feed Image Engine” An installation to achieve the perfect selfie based
in a two way mirror, an arduino and a mac mini
03 Digital Tech
Trends are always the perfect way to connect
with consumers
*
Nike + Game Vision - Future Running with Google Glass Nike + google glass to create the first AR game for runners.
Fake action developed by students
04 Advertainment
Videogames can be an excelent
inspiration source
*
05 Mobile
Scentee Chef andoni luis aduriz is developing an app that allows
experiencing the aromas from his kitchen through your mobile
Technology makes possible to reach our
consumers in al senses
*
06 Storytelling
Google Night Walk in Marseille An immersive experience based in google street view that will take
you to Cours Julien’s heart, neighborhood known for its urban art
Could you use web utilities experience in
your actions?
*
07 Social Ideas
Coffee Connector Coffee machine that enhances networking as it just works
when two people wait at the same time in front of it
Interactive experiences in
events generate conversation and ROI
*
08 Knowledge
Squirt.io Program for your browser that shows content from a website,
word by word, and promises increasing your reading speed
Integrate services in your webs that
help and ease consumption
*
09 Art
Rotten Apple An anonymous artist turns 23 common elements in a city
(New York in this case) into something useful or just funny
IBM triumphed last Cannes Awards
doing something useful for the city
*
10 Cutting Edge
Nissan - Stain-resistant paint Paint that repels water and oil and helps your car not getting dirty...
Carwash business will have to adapt
*If your sector has not suffered a disruption
yet, it will…Be fast, get a move on and create it
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
Javier Gómez de Quero del Castillo Managing Director
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
