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MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
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FULL SIGHTS may_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content,
(the most impactful Digital actions) thought to be inspiring and shared
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
stats, data, infographics,…
02 User Experience
interfaces, usability, interaction…
03 Digital Tech digital signage, gadgets, instalations,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas content, conversation, platforms…
08 Knowledge
book, talks, conferences, events…
09 Art
design, illustration, photo, motion graphics…
10 Cutting Edge
inspiration, cool ideas, new media…
01 Data
Schuh declares that the visits to their site come on the same percentage from PCs and Smartphones. Access from tablets rises up to 25% of the visits
Mobile is an unstoppable trend
and wearable devices will expand it
*
02 User Experience
Misereor - The Social Swipe Mupi for an ONG in which you can pay a
donation just by swipping your credit card
If you are aware of what you want your clients to do, make it
easy for them
*
Google - Self-Driving Car Project Google has presented their electric self-driven car.
A compact two seater that has no steering wheel nor pedals
03 Digital Tech
Innovation technology makes competitors'
lists expand
*
GranataPet - #SnackBall iBeacon, Arduino and tweets to create a machine that throughs balls to your pet and rewards him with food if returned in time
04 Advertainment
Technology must improve consumers'
lives and must be invisible too
*
05 Mobile
Nivea - The Protection Ad Nivea creates a bracelet in that, with the help of a mobile app, warns you if your kids go too far away from you in the beach
Bringing to reality the brand's promise, the message will be
more credible
*
06 Storytelling
Carlsberg - Border Football The beer company creates "Border Football", a new sport which
objective is to join people, in this case, separated by a frontier
Brands should be a part of reality, be
useful and position themselves
*
07 Social Ideas
CNA - Speaking Exchange Brasilians who want to learn English and retired Americans
that want to speak, connected thanks to a web app
Technology allows communication
ideas become business ideas
*
08 Knowledge
Facebook - FB Newswire Facebook and Storyful service that verifies
in real time news published by users
Digital players jump from one sector
to another
*
09 Art
Emotion of Sounds An interactive trip through sound where you will have to relate the sound to the sentiment that generate and discover what do they mean to others
Being able to compare my results
with others increases participation
*
10 Cutting Edge
Original Unverpackt A supermarket with no brands, no packaging, nothing but the
product itself, in order to add transparency to your shopping list
*The Smart Shopper doesn't buy brand
products if they don’t justify the difference
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
Javier Gómez de Quero del Castillo Managing Director
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
