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MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
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FULL SIGHTS
september_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
01 Data
estudios, estadísticas, infografías,…
02 User Experience
interfaces, usabilidad, interacción…
03 Digital Tech
digital signage, gadgets, instalaciones,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas
contenido, conversación, plataformas…
08 Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
If you don’t have nothing relevant to say in your Communication
,save the budget
*
76% of the new Consumer Goods products don’t get pass their first year of life due to its lack of relevance for consumers
02 User Experience
Guy Cotten - Sortie en Mer A web that replicates the sensations experienced when falling into the sea
and the exhaustion produced by trying not to drown and die to sell life vests
Turn your message into an experience
and people will like to participate
*
Smart - The Dancing Traffic Light An animated red doll in traffic lights that dances so that you stop to look at
it, instead of crossing when you are not supposed to putting yourself at risk
What few people can experience live, many
more can feel it online
*
03 Digital Tech
04 Advertainment
Shell - #MakeTheFuture Shell creates a football field that generates electricity through the players’ footsteps guaranteeing electric power at night trainings
*Turn your brand
message in value to your community
05 Mobile
Ahlens - Instagram The biggest Sweedish retailer, combines Social Media, Gaming and
discounts in a Promo in Instagram targeted to young audiences
Put your customers in the center but ask for something back
*
06 Storytelling
Channel 4 - It’s Payback Time An animated short film that gives a face to Cancer and
tells the story of how it is being removed to get donations
Have you ever thought about how
would Hollywood tell the same story as you’d like to tell?
*
07 Social Ideas
Budweiser - Bud Light Birthday Bud Light Birthday enables the reception of free coupons of
Bud Light among their Facebook fans on their friends’ Birthdays
People buy products but what they really look for is for solutions that
ease their lives
*
08 Knowledge
PJ Pereira - Cannes Lions 2014 Talk in which Pereira & O’Dell’s founder presents a new work model
based in combining Madison Avenue, Hollywood y Silicon Valley
The future of ad must be focused in offering
entertainment more than being and interruption
*
09 Art
The Goal Symphony Create a melody based on the position of the Football World
Championship players when scoring the best goals
Reinterpret relevant milestones for your clients and you will have their attention
*
Heldergroen An office where tables disappear at 18 pm leaving the
space for activities such as Yoga, dancing classes…
*Your brand’s
philosophy has to be in every
contact point
10 Cutting Edge
Javier Gómez de Quero del Castillo Director General
FullSIX !91 298 27 30 663 04 94 60
[email protected] @jgomezdequero !
www.fullsix.es Bueso Pineda 12, 28043 Madrid
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
