Fullsix - Facebook Marketing Bootcamp

FACEBOOK MARKETING BOOTCAMP

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BEN TROVATI

Alessio Angiolillohead of DMC

performancesocial media


THE RECENT PRESENTFullsix and Facebook - the last cases


Vodafone 360

This is a banner that allows, after

the log in, to compose the user

account name using pictures of

his Facebook friends pictures.


Panetteria Maiello

It is an application in witch

user can find all the

Panetteria Maiello Episodes.

A famous Italian Web comedy

Vodafone reached

1.000.000 likes.


THE PRESENT PRESENTwhat’s hot


FullReader

Fullsix releases its first own app.

A qr code reader allowing

sharing every content

everywhere.


Yoga FruttyCao

In 3 weeks the FruttyCao fanpage

reached 1.450 discussions.

• set up page

• community management

• Feed conversation

on a very vertical community


Da off a on lineSocial streaming Barilla

An app with 3 kinds of

streaming:

• video

• twitter feeds and comments

• facebook live chat.


THE PRESENT FUTUREsocial currency


THE END OF BUSINESS AS USUAL


The End of Business As Usual

explores each layer of the

complex consumer revolution

that is changing the future of

business, media, and culture.

SOCIAL COMMERCE




2. Involvement GAMIFICATION OF PURCHASE INTENT

1. Currency FACEBOOK CREDITS

OUR KEY INTERESTS

Sharing

Email Signup Fans

User Generated ContentReferrals

RegistraDons

Purchase

Tweets

Check-‐ins

SMS Signup

In-‐Store

Contest Entries


AS INCENTIVES FOR…

Marketers

Gives a FB Credits as incen8ve for purchase or visits o check in…

Users accumulate FB Credits (wallet)

Users purchase goods on Facebook

Main benefits:

Loyalty

Incremental sales

ROI on MKT ac8vi8es


Category Results Client

Advertising • CTR’s on FB ads were 3x higher on average• Record low CPA’s (-65%) compared to other ad copy

Fan Engagement

• Increase Fan Count (+1000% increase – from 150k to 1.8M fans in 6 mos.)

• Lower Fan Abandonment (-35%)

Virality • Customers share 60-70% of the time • Viral Shares account for 30% of incremental actions

Incremental Sales • Higher on site conversion rate (3x) • Top affiliate performing driver (15,000 orders during Mothers Day / V-Day)

Public Case Studies: http://ads.ak.facebook.com/ads/FacebookAds/1800Flowers_CaseStudy.pdf (1800 Flowers) https://ifeelgoods.box.net/shared/9dm412ikagtpzx91pfd8 (Ice.com)


FACEBOOK CREDITS PROMOTIONS HAVE IMPROVED RETAILER METRICS :


1. Currency


FACEBOOK CREDITS

2. Involvement

OUR KEY INTERESTS

GAMIFICATION OF PURCHASE INTENT


www.badgeminton.it

T H A N K S


Technology

Fullsix - Facebook Marketing Bootcamp