jan 15

The FullSIX team compiles every month the most impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

MOBILE CONSUMPTION

53% of emails are viewed from mobile devices (smartphones and tablets), this means a

500% increase in the past 4 years

IF YOU SEND AN EMAIL IN ORDER FOR YOUR

CONSUMERS TO VISIT YOUR WEB, IT IS

INDISPENSABLE THAT IT IS MOBILE FRIENDLY

#02BRAND KNOWLEDGE

121 NEW THESIS TO UNDERSTAND BETTER

APPS, PRIVACY, PERSONALIZATION ....

MANIFESTO CLUETRAIN

Update of one of the most important documents regarding the Internet...

Created in 1999, it examines the impact on society, setting the bases of

the web 2.0 and Social Media

#03BRAND INNOVATION

VOICE AS AN INTERFACE IT’S SOMETHING TO KEEP

AN EYE ON

SKYPE TRANSLATOR

A Skype session between two schools, one in Washington and the other one in Mexico. Each

one speaking their language, and Skype, with its new real time translation

functionality doing the rest

#04BRAND INNOVATION

AUGMENTED REALITY WILL BE USEFUL IF YOUR

BRAND ALSO OFFERS UTILITY TO USERS

(INFORMATION, ENTERTAINMENT OR

RELATIONSHIP)

MICROSOFT HOLOLENS

One step forward in the world of augmented reality. HoloLens brings to real life interfaces

of computers, apps, etc. using holograms

#05BRAND ACTIVATION

REAL TIME IS MUCH MORE THAN BEING FUNNY ON SOCIAL

MEDIA. ADAPT YOUR CONVERSATION TO

CONSUMER’S REALITY, RELEVANT NEWS OR

EVEN THE SURROUNDINGS

MCDONALD’S SUNRISE

To promote their McMuffin breakfast, McDonald´s developed a digital billboard

which synchronized sunrise with the appearance of their McMuffin with egg

#06BRAND ACTIVATION

AN EXAMPLE ON HOW REAL AND DIGITAL

WORLD GET CLOSER EVERY DAY AND HOW

TO PRODUCE A PHYSICAL CONTENT

THINKING OF AN ONLINE CONSUMPTION

BALLANTINE’S GIF-ITI

Ballantine’s and the artist INSA developed the world’s largest GIF animation.

A piece visible from a satellite which its 57.000 metres from the earth

#07BRAND PLATFORM

E-COMMERCE IS A REALITY; BRANDS MUST TAKE INTO CONSIDERATION

ITS IMPACT

BUD LIGHT BUTTON

App that allows you to order from 1 to 100 Bud boxes and received them home in just one

hour. Some users can receive additional experiences with their order, as

surprising as a DJ session

#08BRAND PLATFORM

RELATIONSHIP BETWEEN BRAND,

AUTHOR AND AGENCY WHICH GOES BEYOND A SIMPLE SPONSORSHIP.

AD HOC CONTENT CREATION WITH

PRODUCT/BRAND INTEGRATED IN A

NATURAL WAY

LAND ROVER THE VANISHING GAME

The car manufacturer has partnered with writer William Boyd to create an immersive literary experience, a narrated interactive

novel with images, video, animations and audio

#09BRAND DIALOGUE

LEVERAGE YOUR CONSUMER’S

PASSIONS, SHOW REAL INTEREST TO THEM

AND REMEMBER, IT’S BETTER TO BE

SOMEONE TO A FEW THAN NOBODY TO ALL

PIZZA HUT VEGEMITE

Pizza Hut offers the possibility to include “Vegemite” as an ingredient. And to promote it

they create a video with the disgust faces from the “non Australian” that try its

special flavour

#10BRAND DIALOGUE

IF YOUR CONTENT IS NOT THOUGHT FOR

GENERATING CONVERSATION, DON’T BOTHER INCLUDING A HASH TAG, IT WILL BE

USELESS

ADIDAS THERE WILL BE HATERS

Luis Suárez, Karim Benzema, Gareth Bale and James Rodríguez lead the brand´s latest

campaign, where they face some of their hater’s comments

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

jan 15