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Content Marketing with
@R8chel_Marie
Rachel Howe
WHAT WE’LL COVER
• Edit Flow• Grammerly• Yet Another Related Posts Plugin• Yoast SEO• Buzzsumo• Click to Tweet• SumoMe
Content Creation & Promotion
Creating Content
@R8chel_Marie
CONTENT CREATION IS MANDATORY
As a business today, you need to
create content consistently to
keep your brand top of mind and
establish yourself as an authority in
your industry.
MAKE CONTENT ENGAGING & ACTIONABLE
Don’t create content for the sake of creating content. Do your
research and make sure you have a
strategy in place.
CREATE CONTENT FOR EACH STAGE OF THE BUYING CYCLE
Make sure to create content for each stage of the buying cycle (not just buy!) and use a variety of ways
to promote.
PLACE OPT IN FORMS ON YOUR WEBSITE
Plugins like SumoMe and
Hellobar allow you to add a variety of opt-
ins on your site
SCHEDULE & COLLABORATE ON BLOG POSTS
Create content ahead of time
and schedule to post with plugins like Edit Flow and Oasis Workflow.
SCHEDULE & COLLABORATE ON BLOG POSTS
GRAMMARLY
Grammarly allows you to upload a file
and check for grammar errors
quickly.
YET ANOTHER RELATED POSTS PLUGIN (YARPP)
Showcase similar blog posts under
each piece of content with YARPP
YOAST SEO
Plugins like Yoast SEO is a great all-in-one tool to
help you with writing meta data & content, XML sitemaps, etc.
SEO ULTIMATE
SEO Ultimate is similar to the Yoast
SEO plugin. It allows control over meta
data, rich snippets, open graph, 404 monitoring, etc.
By SEO Design Solutions
SEO ULTIMATE
Open Graph Integrator
Content Marketing Tools
@R8chel_Marie
BUZZSUMO
Research what your market is talking
about, identify what content works best,
& find top influencers to share
your content.
BUZZSUMO
Filter by Date
Filter by Content Type
SUMOME
Use social sharing plugins like SumoMe
SUMOME
CLICK TO TWEET
Embed “click to tweet” into links on your content
for easy shareabilityBy TodayMade
CLICK TO TWEET
THANK YOU!
Download the presentation on Slideshare: www.slideshare.net/BiteSizedMedia
Twitter: @R8chel_MarieEmail: [email protected]
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