Using WordPress for Digital

MarketingBy Jeff Crawford

Founder and Lead Consultant

How Do Visitors Come to Your Site?

2

HP

Goal

Display AdsSearch Ads

Social Networks

Search

Traffic

Retargeting Ads

MA Email Sequence

Offer!

ToFu

MiFu

BoFu

User Status in Funnel

User Demographics

15 - 35

35 - 5555 - 75

75 & older

Male

Blah

Female MaleFemale

This puts a lot of stress on the Home Page to

keep everybody happy.

When you try to please everybody, you please nobody.

3

みんなを喜ばせようとする場合、誰も喜ばない。

Mark Cuban

マークキューバン

Landing Page

Noun:

a web page that a user is directed to after clicking on an external

hyperlink, often a page designed especially for marketing purposes.

4

名詞:

ユーザが外部のハイパーリンクをクリックした後に導かれるウェブページで

あり、多くの場合マーケティングのために特別に設計されたページである。

How Do Visitors Come to Your Site?

5

HP

Goal

Display AdsSearch Ads

Social Networks

Search

Traffic

Retargeting Ads

MA Email Sequence

Offer!

ToFu

MiFu

BoFu

User Demographics

15 - 35

35 - 5555 - 75

75 & older

Male

Blah

Female MaleFemale

LP LP LP LP

LP

LP

LPLP

LP

LP

LP

LP

LP

Effective use of LPs reduces bounce rates,

and improves conversions.

User Status in Funnel

PPC Ads – Matching Ads to Landing Pages

6A good Quality Score will get you higher ranked ads at a discount

Keyword Search

Ad

Landing Page

Babysitter Service

ベビーシッターサービス

H1 Tag

H2 Tags

Title & Meta-Description & Text

Babysitter Service in Japan

Browse through 100’s of babysitters online…

xxxxxxxx…

H1 Tag

H2 Tags

Title & Meta-Description & Text

あなたご自身で選べるベビーシッターサービス

価格、スキル、人柄。ご家族にぴったりなベビーシッターを自分で選びたい。

xxxxxxxx…

Key Point #1: for best Quality Score, keywords

need to match Ads

Key Point #2: for best Quality Score, keywords need

to match Landing Pages.

Using LPs for Meet User’s Needs

7

Challenge: People Search for your Service using

many types of Keywords

日本語ベビーシッターベビーシッターサービスベビーシッター<場所>

上質なベビーシッターベビーシッター時給バイリンガルベビーシッター。。。

English

babysitter

babysitter service

babysitter near me

quality babysitter

babysitter prices

bilingual babysitter

。。。

LP

LP

LP

LP

LP

LP

But with individual landing pages, you can meet the

user’s exact needs.

LP

LP

LP

LP

LP

LP

But isn’t that a lot of work? Do I need to hire a developer?

8

しかし、それってかなりの業務になりませんか？開発者を雇

う必要がありますか？

Scared Marketer

恐がりのマーケティング担当者

Answer: No: A good quality Landing

Page strategy and tools can make it

really easy.

Landing Page Solutions

9

Hosted LP Services Marketing Automation

Tools

WordPress Visual Tools

Lead Pages Hubspot XX

Unbounce Marketo XX

Kickoff Labs Eloqua XX

Instapage Mautic XX

WP What to Look For:

1. Visual Builder (WSWIG, D&D)

2. Select LPs from a library

3. Lead Capture

4. Marketing Oriented

Conclusion

18

With a Good Land Page Strategy you can:

Target User’s Needs:

Where user is coming from

User’s Demographic

User’s State of Mind

Run Tests (A/B Tests)

New Offers, Discounts, Seasonal Sales

Launch new LPs in hours, not days or weeks.

With No code

For WordPress, there are some good builders for Landing Pages.

LP

LP

LP

LP

LP

LPLP

LP

LP

LP

LP

LP

JC Digital Consulting

Jingumae 6-16-12, Shibuya-ku

JAPAN

080-3408-5333

011-81-80-3408-5333

C O N T A C T D E T A I L S

HOW TO CONTACT US

jeff@jcdigital.jp

19

THANK YOU