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Content Marketing With
WordPressJosh Pollock -- @Josh412
JoshPress.net
I DO ALL THE WORDPRESS THINGS
WordPress Plugins & Training
WordPress Development Framework
HoloTree: Team Decision Making
BEFORE WE START
THANKS
Thanks for Coming!
Thanks To Domi For Hosting Us!
WordCamps
BEFORE WE START
MARCH 27-29, 2015 May 29-31, 2015
WHY CONTENT MARKETING?
Alternatives To Online Marketing
● Pay per click (PPC)● SEO● Email Marketing● "The Real World"
Why SEO Alone Isn't Enough
● Search rankings for new sites requires:○ Money○ Hacks
● Doesn't Equal:○ Clicks○ Conversions
Content Marketing Requires
● Having Something Of Value To Share
● Knowing Exactly What That Is● Knowing Who To Needs That● An Initial Audience
Why WordPress?
Why Use WordPress?
● It's Easy● It's Secure● IT HAS EVERYTHING YOU NEED!
○ Except an audience, but it can help you build that.● It integrates with all the things.
Content Marketing: Strategy
What Is My Unique Value?
Who Do I Want To Reach?
What Do I Write About?
What Do I Have To Offer ?
What Do My Ideal Customers Need?
Simple Formula
Write about:● What people you want to do business with
want to know about.● What you want to be a seen as an expert in.
But Don't Forget SEO !!
Refine Your Keywords:● HitTail● MOZ Guide To Keyword Research● Yoast On Keyword Resarch
Content Marketing:Channels
Which Social Networks Do You Use?
What Networks Do Your Ideal Customers Use?
Do I Need Another Venn Diagram??
Content Marketing:Headlines
Got to make them click it, but:● Don't be too click-batey.● Don't be dishonest.● Maybe don't be a listicle.
Headlines Are Important
Tools For Creating A Good Headline
● CoSchedule Headline Analyzer● EMV Headline Analyzer
USE BOTH!! But seriously use them!
Content Marketing:Tools
Schedule!
Get ahead of yourself, be consistent and strategic
Tools:● CoSchedule● CollabPress ● Edit Flow
Share Early & Share OftenShare More Than Once. A Part Of Your Calendar!
Tools:● Hootsuite● Buffer● Sprout Social
What You Only Shared It Once ??
Got To Have Them!
Make It Sharable
● JetPack Sharing Module● JetPack Publicize Module● Floating Social● CoSchedule Click To Tweet
Make It Searchable
● WordPress SEO By Yoast● JetPack Enhanced Distribution● Google Webmasters Tools
Don't Forget SEO !
Track Who's Viewing It & Site
● Google Analytics○ Acquisition○ User Flow
Not Just About Numbers!
Keep Them Clicking On Your Site
Don't Run A Related Posts Tool On Your Server, Use: JetPack Related Posts Module
Or Create A Custom Sidebar, Show What YOU WANT Them To See.
Related Posts
Keep Them On Your Site
Static Lists Are Bad, Searchable Lists Are Good.
Tools:● FacetWP● Caldera Easy Pods
Make Content Searchable
BUILD YOUR EMAIL LIST !!!!
Email Lists Are The Best! Seriously!Tools For Building Your List:● Leadin● OptinMonster● Caldera Forms MailChimp● Gravity Forms MailChimp
MailChimp, MailChimp, MailChimp!
QUESTIONS?
What's Our Next Meetup?
What's It About??Who's Giving The Talk??
