How content marketing drives a new demand for innovative WordPress development

About me

How it used to be

MARKETING MESSAGE

BRAND AUDIENCEMEDIA

TECHNOLOGY DISTRIBUTION

REACH

INFLUENCABLE BEHAVIOR

How it is today

MARKETING MESSAGE

BRAND AUDIENCEMEDIA

TECHNOLOGY DISTRIBUTION

REACH

INFLUENCABLE BEHAVIOR

“We’re all media companies now”

What does media companies do?

Content Marketing is the art of communicating with clients, without being interruptive. !The goal is to create loyalty and liking, and to create preference for your product. !This is achieved through creating content which is:

A Useful

B Relevant

C Entertaining

This shift has 3 main consequences for you

Editorial agility and flexibility

is crucial

1

Seamless transitions is important

!INSPIRATION - VALUE - TRANSACTION

2

This is a marathon, not a sprint

!

3

Case study: ICA

How would we help this client 5 years ago?

Our strategy

Google Recipes Articles Tools

Editorial approach !

ACT LIKE A MAGAZINE - THINK LIKE A BRAND

Home builder

Recipe

Customer journey

That’s it