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Before you start publishing a slew of posts, it's a good idea to figure out exactly what the overall objective of your website is and how your content will help you achieve those objectives. The presentation will cover what you need to consider before you start writing your content, how to make your content work for you and how to fix what you already have so people don't click the back button. After the presentation you are going to have a ton of content ideas for your site that will help you work towards your objectives for your online business. - Amelia Briscoe
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And the Role it plays in the objectives of your website
Presented by Amelia Briscoe@amelia_briscoe
Amelia Briscoe - @amelia_briscoe
#wpmelb
What I’ve Got For You!• What is the objective of your
website?• The role your content plays for potential buyers
• The six different types of
customer experiences
• Muppet Slides
Amelia Briscoe - @amelia_briscoe
#wpmelb
Primary Objective
What is important for
you to achieve with your website?
Amelia Briscoe - @amelia_briscoe
#wpmelb
Three Little Questions
What is this site about?
What is in it for me?
What do I do next?
Amelia Briscoe - @amelia_briscoe
#wpmelb
What Is This Site About?
Attract and retain the
attention of your most likely
customer
Amelia Briscoe - @amelia_briscoe
#wpmelb
What’s In It For Me?
Provide value to the people who will buy from you.
Amelia Briscoe - @amelia_briscoe
#wpmelb
What Do I Do Next?
Get readers to consume more of your content
Amelia Briscoe - @amelia_briscoe
#wpmelb
Know, Like And Trust.
How many times have you purchased from someone you have never heard of, liked or
trusted?
Amelia Briscoe - @amelia_briscoe
#wpmelb
Six Objectives Your Content Can
Satisfy
Amelia Briscoe - @amelia_briscoe
#wpmelb
Orientation• Help get their heads
to stop spinning.• Give them a basic
understanding.• “…For Dummies”
content.• Answer Confusion or
concerns.
Amelia Briscoe - @amelia_briscoe
#wpmelb
Intrigue The Nifty Tricks.
“I didn’t know that!”
Behind The Scenes
Little known facts
Bring your own insight
Amelia Briscoe - @amelia_briscoe
#wpmelb
FeedingImagine the benefits
of buying it
‘Unboxing’ videos
Seeing the product in action
Unique ways of using it
Hold Interest and Attention
Amelia Briscoe - @amelia_briscoe
#wpmelb
Evolving
Evolve their opinionsMake it look easier to useMake it look interestingPrevent costly mistakesDebunk any myths
Dispel misinformed
objections and perceptions
Amelia Briscoe - @amelia_briscoe
#wpmelb
ExposureLet them know your
product exists!
Talk about it frequently
The 13 exposures
Subtle links to your services and products
You are a business with a
blog!
Amelia Briscoe - @amelia_briscoe
#wpmelb
ProvingProve you are the right person to buy from.
Show your expertise – go into detail and give insight.
Discuss the problems you faced and overcame.
How your product/service has improved over time.
Seal The Deal!
Amelia Briscoe - @amelia_briscoe
#wpmelb
Content Plan
OrientationExposureProving
FeedingIntrigueEvolving
Beginner Audience Experienced Audience
IntrigueExposureEvolving
ProvingFeeding
Orientation
Amelia Briscoe - @amelia_briscoe
http://ameliabriscoe.comhttp://
member.ameliabriscoe.com
#wpmelb
Questions???
