Content Creation - Bitesize Training

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Types of ContentThere are two main types of content:

Onsite

Offsite

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Types of Onsite Content

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Its all about the keywords

TIPSNo matter what type of onsite content that you are creating the most important factor to take into consideration is KEYWORDS!

By undertaking keyword research you take out the guess work. Identify keywords and phrases that people are actually searching for and write content around this topic.

There is no point putting a lot of time and effort into a great piece of content if no one is bothered

Tools for keyword research

TIPSThere are many tools that you can use for keyword research:Googles Keyword Planner

Tools for keyword research

TIPSAnswer the public

Tools for keyword research

TIPSbersuggest

FAQs create great content

TIPSMost search engine users will ask a question, rather than just typing in a keyword.

This is especially the case with people who use voice search or built in intelligent assistants such as Apples Siri.

Inspiration for FAQ can come for many sources including keyword research tools (explored earlier), Googles suggested search or simply noting down common questions that customers ask you.

Google Alerts

TIPSUse Google Alerts to get updates about news that is trending in your industry.

This is a great way to show your expertise on a certain area and to show that you are with the times.

Regularity of posting

TIPSHow regularly should I post content?This all depends on your industry and how often you have something news-worthy to share.

Golden role never post anything for posting sake! Whenever you are writing content it should have a purpose.

Just make sure you are posting regularly and not once in a blue moon!

Successful content is either funny, shocking or interesting.

Videos & Infographics

TIPSWhilst writing blogs is always going to be a fundamental in content creation, it is also a good idea to come up with different forms of content to engage your audience.

Content that include videos, images and infographics will always work well because 65% of people are visual learners. They are more likely going to remember your content if you include these!

Case studies & testimonials

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People are more likely going to trust a company and buy their products and services if they can read case studies, reviews, feedback or testimonials written by previous customers and clients.

Dedicate a page on your website where people can read just how great you are! You could even include videos!