JG Bitesize Blogging

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  • Blogging

    Using blogging to build supporter engagement

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  • What is a blogA blog is a type ofwebsite, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. With the newest stuff on top.

    They are great for small charities, because any one can do it, you dont need to build a website or need lots of tech support!

  • How many read them?http://icanhaz.com/universal

    66% of internet users have read blogs*

  • Blogs how to get started http://icanhaz.com/blogplatformhttp://wordpress.com/http://www.blogger.com

    Basically easy you can get one up and running in minutes for free*

  • Blogs Your charities strategyPlan the topics you will cover your categoriesYou need commitment once you start, you cant stop!Set yourself an ambitious target for frequency of posting & get into a routineWrite about things youre passionate aboutDont forget to read other peoples blogs too

    Its free and easy you dont need your web guy to edit it*

  • You dont have to be bighttp://www.youthnet.org/blog

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  • Its about telling a storyhttp://blog.childsifoundation.org

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  • Comments allow people to get involved

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  • Search on Google blog search or Technorati for a relevant topichttp://blogsearch.google.comhttp://technorati.comPR - ask for your charity to be on someone elses blog

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  • how *not* to ask a fellow blogger to feature your charityDon't have your office intern haphazardly send out a canned pitches, get to know the bloggers firstDon't have your first point of interaction be a request to blog about your charityDon't overwhelm the blogger with requests and informationDo mention a post the blogger has previously writtenDo comment on posts before making the ask plan aheadEmail the right person, spell their name correctlyhttp://icanhaz.com/bethk

  • When online PR goes badUnfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets, a public relations person wrote to ShapingYouth. http://icanhaz.com/targetPR

  • Learn from others success - PR WIN Bloghttp://prwin.tumblr.com/

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  • http://blogs.amnesty.org.ukOne last (great) example

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  • The ultimate engagement

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  • Things to do

    Start a blog for your charity, write about your recent achievements or appeals

    Email all of your supporters and tell them about it, ask them to get involved, suggest stories or appeals

    Maintain the blog, keep it fresh,

    Link it to all your charity website(s), Facebook, etc

    Ask your supporters to write you stories! Or even start their own blog!

    *66% of internet users have read blogs*Basically easy you can get one up and running in minutes for free*Its free and easy you dont need your web guy to edit it*

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