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BBC Bitesize KS3 MFL – Video Brief (German)
BBC Education
July 2019
BBC Bitesize: KS3 MFL - German Video Brief
July 2019
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Contents About BBC Bitesize ....................................................................................................................... 2
Who is the BBC Bitesize audience? ..................................................................................................... 2
Style, tone and the Bitesize brand ...................................................................................................... 2
The commission ........................................................................................................................... 3
Look and feel ....................................................................................................................................... 3
KS3 MFL ....................................................................................................................................... 5
Requirements .............................................................................................................................. 6
Outline of work ................................................................................................................................... 6
General points ..................................................................................................................................... 6
Storyboards and scripts ...................................................................................................................... 6
Suggested titles ................................................................................................................................... 7
Education consultant .......................................................................................................................... 7
Deliverables......................................................................................................................................... 7
Sustainable productions ..................................................................................................................... 8
Working together......................................................................................................................... 9
Who’s responsible for what? .............................................................................................................. 9
The BBC Education team ..................................................................................................................... 9
Schedule/project management .......................................................................................................... 9
The process................................................................................................................................ 11
Proposal ............................................................................................................................................ 11
Proposal deliverable list ................................................................................................................ 11
Selection ............................................................................................................................................ 12
Pitch .................................................................................................................................................. 13
Key dates ........................................................................................................................................... 13
APPENDIX ..................................................................................................................................... I
BBC Bitesize: KS3 MFL - German Video Brief
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About BBC Bitesize
Who is the BBC Bitesize audience? Bitesize is the BBC’s study support service for students, helping 4-16+ year olds with their
coursework, homework and preparation for tests and exams. Bitesize covers core subjects at
primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, across KS3,
GCSE, Welsh CA3 and TGAU, and Scottish National 4 and 5 and Higher. It also covers Functional Skills
Maths and English in England and equivalent Core Skills qualifications in Scotland, Wales and
Northern Ireland.
Bitesize is used by approximately three-quarters of secondary school students in the UK. It received
an average of 2.5 million unique UK users per week – with weekly traffic peaking at 3.5 million.
Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and
trustworthy information that is produced in a high quality and entertaining way.
Bitesize values:
• Quality learning resources with high production values, tailored to the needs of our
audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Diverse and inclusive
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
• Funny, quirky or irreverent tone where appropriate
• Accessible to every level of academic ability
The video links below - whilst not necessarily being representative of the style we’re looking for from
this specific commission - give an indication of the variety of KS3 Bitesize videos currently available:
KS3 History: Charles I https://www.bbc.com/bitesize/guides/zky82hv/video
KS3 English: Planning a written response https://www.bbc.com/bitesize/clips/ztbmhv4
KS3 English: How to use tenses https://www.bbc.com/bitesize/articles/z7t2vk7
KS3 English: How to understand unfamiliar vocabulary:
https://www.bbc.com/bitesize/articles/zksrxyc
KS3 Maths: Algebraic notation https://www.bbc.com/bitesize/articles/zj8sv9q
Given the videos are being produced for the KS3 Bitesize audience we tend to steer clear of talking
animals and inanimate objects in animations (which can ‘age-down’ content).
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The commission This commission is for live action content.
The commission should use on-screen text in German where appropriate, and could use graphics or
other effects in addition to creatively underline learning points.
The BBC reserves the right to award this contract in the way that provides the best service and value
for money.
For this commission, we expect 27.5 minutes of video (11 x 1 minute; 6 and 5 x 1.5 minutes).
Delivery of all content is required by the 14th February 2020.
The video content needs to appeal to KS3 students but should not alienate or patronise a wider
audience. Videos should be concise, lively, imaginative and accurate.
Subject specialism is not a prerequisite (although clearly it would be useful) – what we’re looking for
are creative and engaging solutions.
Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs
of the Bitesize audience and a clear approach to addressing those needs is expected. Companies
should have experience delivering engaging content for young audiences, ideally including short
form content.
Deadline for submissions is 10am on Monday 5th August 2019.
Look and feel The speaker must be a native speaker, but this does not mean that they have to be from Germany. It
is not an aim for this content to educate on German culture or a requirement to include foreign
locations. Instead, we aim with this commission to present young people using the German language
to talk about issues and experiences directly relevant to the Bitesize audience. A key aim in this
commission it to provide students with the words they are most likely to use, stepping away from
the clichéd curriculum content and prioritising vocab most relevant to their lives.
For the Sample Phrase content, we are looking for engaging, imaginative ways to visually support
spoken German phrases that students can adapt and use. Many KS3 students regard languages as
challenging, and with this in mind we are keen to ensure the content is clear and relatively simple to
avoid cognitive overload. This simplicity should not come at the expense of being less engaging and
fun, and we are looking for creative approaches to this balance.
Within KS3 we are aiming our MFL content primarily at Year 7 students. Having tested numerous
videos with target students, a key requirement from the commission is for the language to be
spoken naturally but slowly. Speed of speech is a potential barrier to content, and ensuring the
dialogue is at an appropriate speed will be a key to achieving learning objectives. Within the
commission we will be focusing primarily on using the First and Third Person.
The videos will be split into two kinds:
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Sample phrases
Testing comprehension
Sample Phrases
These videos are supporting written content providing students with phrases that they can adapt to
express themselves. The purpose of the Sample Phrase videos is to show similar phrases being
spoken, to demonstrate pronunciation and enhance the surrounding content. These videos should
also include some written graphics, which should support student’s understanding of the phrases
being spoken. The purpose of written graphics should not be a direct transcription or translation of
what is being said; instead we are looking for creative solutions to demonstrate the purpose or
importance of certain words within the phrase to encourage student’s own usage.
The Sample Phrase videos are split between Topic (A1-A11) and the longer Grammar (A12-A17)
videos. These have been grouped in the same section as the above approach applies to both;
however we expect the Grammar videos will require more consideration of content and approach as
it’s a more complex area.
Testing Comprehension
The aim of these videos is to allow students to practise their listening skills. The video will be
supported by written questions giving the student key pieces of information to look out for. The
expectation is the student will listen more than once, each time gaining more understanding as they
look to retrieve more complex information.
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KS3 MFL The Department for Education has not enforced an extensive curriculum for teachers to follow in
England, therefore, how it is taught in class depends greatly on the school, its resources and the
teachers.
On the Bitesize website, KS3 MFL will exist as a series of ‘articles’, including:
Written content
Images
Audio
Activities
Video
This commission is for video content only.
Special thought should be given to how the videos can be made as accessible as possible to students
of differing academic abilities. We would also expect consideration to be made regarding
accessibility issues such as colour contrast.
It is essential that, where applicable, the characters featured represent the diversity of the Bitesize
audience in terms of gender, gender identity, sexuality, race, ethnicity, disability, socio-economic
status and regionality. For example, approximately 25% of school children today identify themselves
as not being White British. BBC Bitesize celebrates diversity in all its forms: BBC Bitesize has
produced a ‘Diversity and Inclusion Commissioning Guidelines’ document to support the attainment
of the BBC and BBC Bitesize’s diversity targets.
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Requirements
Outline of work 22 short-form videos: SET A – 11 videos each of approximately 1 minute in length and 6
videos approximately 1.5 minutes in length; SET B – 5 videos – each of approximately 1.5
minutes in length, to a total of 27.5 minutes. Within this total, there may be some flexibility
to make some videos shorter and others longer as the learning requires.
Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite – with no connecting story arc. It should not be assumed that students will watch any of the other videos in the ‘set’.
Videos will be published on bbc.com/bbc.co.uk and other channels as appropriate.
Videos should include voiceover, music and sound effects where appropriate.
All video content should use the learning outcomes provided by Bitesize as the basis for their
scripts. Bitesize is open to discussion about the number and breadth of learning outcomes.
One 30 second social media trailer, the style and content to be agreed with BBC Bitesize.
General points The videos should encourage multiple viewings and sharing with friends.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.
Video content should be engaging and informative. The video content should present the
key points using a practical approach. We are open to all fresh, creative ideas.
We are not necessarily looking for responses featuring established star names for the voice
overs or people on screen – in fact up-and-coming talent would be preferred.
Films should be linear – interactivity is out of scope for this commission.
Bitesize will require final sign-off on voices and on-screen talent, as well as initial concepts,
scripts, sfx, rough cuts/animatics and final versions.
Where used, music should be production/mood music rather than commercial.
The overall tone should be informal, chatty and appealing to the audience.
It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.
Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.
The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity
is very important.
Please note that although Bitesize currently incorporates video clips for use in class by
teachers, this commission is part of our student-facing content and will sit within our
articles.
Storyboards and scripts The company awarded the contract will produce initial concepts, storyboards and scripts for each of
the videos above.
Bitesize requires full consultation during the scripting process, including the reviewing of drafts to
ensure the scripts hit the learning points, and full sign-off on completed scripts.
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Suggested titles The list below shows potential video titles. These lists have been put together in consultation with
KS3 German teachers and consultants. However, we are open to these lists being amended as part
of pre-production, in consultation with the BBC:
SET A: SAMPLE PHRASES
A1 Phonics 1 minute
A2 Introductions 1 minute
A3 Family members and pets 1 minute
A4 Describing people 1 minute
A5 Days and months 1 minute
A6 Telling the time 1 minute
A7 Free time 1 minute
A8 My house/local area 1 minute
A9 Describing my room 1 minute
A10 Food 1 minute
A11 Genders and articles 1:5 minutes
A12 The verb 'To be' 1:5 minutes
A13 The verb 'To have' 1:5 minutes
A14 Present tense verbs 1:5 minutes
A15 Past tense verbs 1:5 minutes
A16 Future tense and conditional verbs 1:5 minutes
A17 Word order 1:5 minutes
Total 20.5 minutes
SET B: TESTING COMPREHENSION
B18 Describing people 1.5 minutes
B19 Telling the time 1.5 minutes
B20 Free time 1.5 minutes
B22 Food 1.5 minutes
B21 Describing my room 1.5 minutes
Total 7.5 minutes
Education consultant You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant to our audience. All content (ie video concepts, initial scripts, final scripts, animatics/rough
cuts, fine cuts/final versions, etc.) will need to be reviewed by the consultant before they are sent to
us.
Deliverables Final videos in electronic format – 22 x HD (a technical specification will be provided), both
compressed and uncompressed. Uncompressed audio provided in multiple editable audio
layers.
One 30 second social media trailer, the style and content to be agreed with BBC Bitesize.
XML transcripts for subtitles (template will be provided).
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Post-production paperwork (via Silvermouse).
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link
provides further information:
http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
Sustainable productions BBC Education is working to ensure that all its projects are environmentally sustainable. As part of
this, we ask that any independent supplier we work with has an environmental sustainability policy,
carbon literacy aware staff (free training can be found here - http://wearealbert.org/help/get-
trained) and that all productions, where appropriate, complete an Albert carbon footprint
calculation.
A good way to demonstrate your environmental credentials is to undertake Albert certification.
Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or
contact [email protected] for more information.
More details can be found at http://wearealbert.org/ and
http://www.bbc.co.uk/responsibility/environment/industry-collaboration.
BBC Policies and Guidelines;-
For information on these please follow this link;
https://www.bbc.co.uk/commissioning/tv/production
BBC Health & Safety;-
The BBC needs to ensure that any Independent Production Company it commissions is able and
competent to make the programme with due consideration for health and safety, the following link
will take you to a guide which outlines the BBC's health & safety vetting procedure &
requirements; https://www.bbc.co.uk/safety/generalsafety/thirdparties/working-with-indies.html
If the content being commissioned involves working with children, then ensure that you are familiar
with the BBC’s Child Protection Policy and the Child Protection Safe Guarding Framework, which
provides a guide to the minimum levels of safeguarding on any productions, information on this can
be found here;
https://www.bbc.co.uk/commissioning/tv/production/articles/working-with-children
If you have any queries or concerns about any of the guidelines or polices then please contact the
Production Manager
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Working together
Who’s responsible for what? You will be responsible for:
project management and production of deliverables to agreed deadline and budget
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the educational consultant)
We will be responsible for:
sharing project documentation from the wider suite of Bitesize MFL content if available
collaboration throughout the production and delivery
sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,
essential cast members, voice-casting, music, sounds effects, rough-cuts/animatics and final
delivery – within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize audience
The BBC Education team Oonagh Jaquest – Editor, Bitesize
Emma Till – Producer, Bitesize
Tanya Smith – Assistant Producer, Bitesize
Sophie Miles – Researcher, Bitesize
Laura O’Dwyer – Production Manager
Schedule/project management Although key points such as casting, concepts, script, animatic/rough draft and final delivery
sign-off, etc will be identified in the editorial specification, all Bitesize production follows an
iterative development process. We will require accommodation for feedback cycles
(including, but not limited to: initial outlines; scripts – versions 1 and 2; storyboard/animatic
– versions 1 and 2; key talent; music/sound sign off; finished film – rough and fine) in the
schedule. We will feed back ASAP (usually within 72 hours) on all editorial decisions, in line
with the schedule.
Final delivery for the project is 14th February 2020.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2
for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other
rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this
Agreement.
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Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
delivery the highest priority.
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The process
Proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Please submit proposals to Rosie Boyer (Production Coordinator, Bitesize) at
[email protected]. Proposals that that are larger than 7 MB may not be accepted by our email
system. Please let us know, prior to the deadline, if your proposal is 7+ MB and we will agree
another delivery method.
The delivery date for the submission of proposals is 10am on Monday 5th August 2019. Please note
that submissions received after this deadline WILL NOT be considered.
Please use the following two videos to base your proposal on (highlighted in yellow in the appendix):
A12 – Gender and articles
B20 - Free time
If there are any general questions about the project, rather than those specific to your own
approach, we will distribute responses to all companies pitching.
To allow you to work up your summary creative solutions in relation to this commission, we have
provided further information (see appendix) on the videos. For each video, we have provided a
potential title and a list of learning outcomes - what the students should have seen after they’ve
watched the videos.
Proposal deliverable list
Company overview
What relevant experience does your company have to deliver this project? We’re interested
in hearing about relevant previous projects, your experience in creating content for young
audiences and your understanding of the challenges of this commission.
Creative approach
Demonstrate what creative approach you would take for this commission in order to cover
learning points described. Please include:
o design ideas or concepts (with particular mention to written graphics)
o an episode summary
Summary creative solutions to the two videos listed above
Resourcing
Please define your project team within your response, including an indication of core staff
members and freelance support. Please outline any talent, including – writer, director,
subject matter experts, etc.
Logistics
How do you intend to deliver the project? Please outline your technical approach, project
management approach and approach to risk management.
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Budget
The BBC Education tariff ranges from £500 to £2000 per minute. Budget is dependent on the idea
and editorial ambition.
Your budgeting should not assume the BBC will deliver archive at no cost. [Independent Producers
have access to the BBC archives subject to the usual copyright restrictions of reuse]
Please refer to the Independent Production User Guide and the FAQ for Independent companies
more information: http://downloads.bbc.co.uk/informationandarchives/PACT_june_2016.pdf
Please provide a budget summary, more details may be requested at a later date.
The finer details of the payment schedule will be agreed with the BBC Production Manager on
commission. However, without exceptional business justification, BBC Education will pay no more
than 5% of the total fee on signature, no less than 50% of the total fee on final acceptance of (i)
project delivery and (ii) post-production paperwork and the remainder of the payments against
delivery milestones as agreed within the budget summary.
Proposed payment schedule:
o 5% on signature of agreement
o 20% on script sign off
o 25% on sign-off of all rough cuts and metadata
o 50% on BBC acceptance of full delivery , final paperwork and post-production
paperwork
Schedule
Please include an indication of key milestones and sign-off points for the BBC, as well as any
audience testing.
Selection The BBC will use the following standard criteria to evaluate the proposals submitted:
creative approach – originality / suitability for Bitesize audience
ability to meet editorial requirements, including appropriate consideration of diversity and
inclusion
pricing / value for money
project management / production plan (schedule and budget)
prior experience of company and core staff experience
Any queries on this commission should be emailed to Tanya Smith, Assistant Producer and Sophie
Miles, Researcher
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Pitch Shortlisted companies will be invited to a face-to-face pitch at MediaCityUK, Salford w/c 26th August
and w/c 2nd September.
Key dates
Brief published Friday 19th July 2019
Deadline for questions 5pm, Monday 29th July 2019
Response to questions Wednesday 31st July 2019
Deadline for proposal submission 10am, Monday 5th August 2019
Invitation to pitch notification Thursday 15th August 2019
Face-to-face pitch w/c 26th August and w/c 2nd
September
Notification of Contract Award Wednesday 11th September 2019
Final delivery Friday 14th February 2020
I
APPENDIX Title To cover (learning objectives)
A1 Phonics Sounds/pronunciation of top 10 phonemes, using context for relevance.
A2 Introductions Introductions, basic details including hello, goodbye, how are you? Name, age etc
A3 Family members and pets Questions about family, who is in the family, pets and relationship with family members.
A4 Describing people Phrases to describe people including physical descriptions, personality, comparatives, adjective agreement and position after the noun and asking questions.
A5 Days and months Days of the week, months of the year, numbers up to 31 (saying the date - ordinal numbers), Today/Tomorrow/Yesterday + tenses (to be/go) [introduce as phrases, don't explain tenses].
A6 Telling the time Phrases to tell the time throughout the day eg. Breakfast is at 7 am and to talk about daily routine in present tense eg. I go to bed at 9 pm. Include reflexive phrases.
A7 Free time Phrases for free time and opinions – real life hobbies. Build opinions in: I like/don't like/detest/love, plus connective and reason. Introduce tenses and time phrases eg. Next weekend I will play video games with my friends. Introduce tenses and time phrases.
A8 My house/local area
Phrases to describe a house, including type of house and the local area you live in. Use comparatives (smaller than XX, quieter than XX) Understand the position of adjectives – eg. most come after (noisy, quiet, modern) include those that come before (big, small, old, new, beautiful) Use negatives – what there isn’t. Use conditional – ich mochte
A9 Describing my room Phrases to describe a room, including prepositions and descriptions eg. there is a green sofa next to a big table (es gibt). Include comparatives (smaller than XX, quieter than XX) Include use of gender and plural.
A10 Food Vocab for familiar/everyday food as well as an understanding of how to build in opinions and phrases - I like/don't like/detest/love, plus connective and reason. Include the infinitive and connectives to add interest and detail. Meals gender. Indefinite and definite articles.
A11 Genders and articles Phrases which require identifying the gender of a noun, and including plurals (including irregular plurals), article agreement (the/a), adjectival agreement and definite article.
A12 The verb 'To be' Examples using the verb ‘to be’ focusing on first and third person and second person for answering questions. Include examples of patterns that increase in complexity with the addition of connectives, and/or that answer questions. The imperfect es war and the future es wird sein, as they are really useful for giving opinions.
A13 The verb 'To have' Examples which include the verb ‘to have’ focusing on the first and third person. Patterns that increase in complexity with the addition of connectives, and/or that answer questions. Examples of using haben in German, where it would be be in English (ages)
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A14 Present tense verbs Phrases that include conjugation of present tense verbs. Lots of examples of this pattern in practise, eg: haben - to have; sein - to be; wohnen - to live; heißen - to be called; spielen - to play; gehen - to go; machen - to do/make; lesen - to read; hören - to hear/listen; essen - to eat; trinken - to drink; sehen - to see.
A15 Past tense verbs Examples showing the regular pattern for the past tense - focus on first and third person (extension for all). Use examples seen previously in other videos. Include different regular and irregular verbs verbs, eg: haben - to have; sein - to be; wohnen - to live; heißen - to be called; spielen - to play; gehen - to go; machen - to do/make; lesen - to read; hören - to hear/listen; essen - to eat; trinken - to drink; sehen - to see. Include a brief example of how to form the tense, e.g. pronoun + haben/sein + past participle
A16 Future tense and conditional verbs Phrases that include the future tense - I am going to XXX, eg ich gehe XXXXX I will: ich werde Conditional: Ich mochte + infinitive. Examples of this pattern in practise.
A17 Word order Why do verbs move around? Verb as the second idea
B18 Describing people Physical descriptions: eye/hair colour, height, glasses? Personality: interesting, boring, funny, quiet, chatty, etc Comparatives, eg my sister is taller than my brother
B19 Telling the time Telling the time using different tenses, the current time, the time will be, I will meet you at, etc
B20 Free time Sports Opinions about free time/hobbies: I like/don't like/detest/love, plus connective and reason.
B21 Food I like/don't like/detest/love, plus connective and reason. Use the infinitive but use connectives to add interest and detail Meals gender Indefinite and definite articles.
B22 Describing my room Include prepositions and descriptions - there is a green sofa next to a big table Big, small, tidy, shared, etc Smaller than XX, quieter than XX
