2014 owh digital advertising rate card

A. CreditAll advertising is payable in advance, unless credit has been established with the Credit Department. It is agreed that where monthly credit is granted, all charges shall be due and payable the 15th day of the month following publication.

Richard Brown ............................................... (402) 444-1243 Digital Sales [email protected]

Jeff Shabram ................................................... (402) 444-1018Director of Online & Digital [email protected]

John Bridge ...................................................... (402) 444-1407Advertising Operations [email protected]

David Sanders ................................................ (402) 444-1475Advertising Research [email protected]

Dave Storey .........................................................(402) 444-1385Director of [email protected]

Shereatha Green .................................................(402) 444-1421Administrative Assistant

Mailing address: Omaha World-Herald Omaha.com 1314 Douglas Street Suite 600 Omaha, NE 68102-1811

A. Publisher’s Liability for Error. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

B. The Publisher reserves the right to reject or cancel at anytime, edit, revise and properly classify all copy. Ads will be set to conform, as closely as possible, with specific instruction provided, using available type sizes, styles and headings.

C. Sequential Liability. Any advertising agency establishing credit and placing advertising with the Omaha World-Herald shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to “sequential liability” contained on insertion orders from the agency are not valid. The terms of the Agreements set for by the Omaha World-Herald may not be supplemented or revised by insertion order or other documents submitted by Advertiser or its Agency. If an advertising agency fails to pay Omaha World-Herald, the advertising agency client is still liable for payment to the Omaha World-Herald.

D. The Omaha World-Herald reserves the right in its sole discretion to immediately disable any website or mobile site (“Site”) hosted by arrangement of Omaha World-Herald, in whole or in part, and to prevent the Site, in whole or in part, from being accessed, if Omaha World-Herald determines, in its sole discretion, that the Site or its content is obscene, offensive or in bad taste, may violate any law, may infringe upon the rights of any third party or may otherwise expose Omaha World-Herald to civil or criminal liability; provided, however, that such right does not place any obligation on Omaha World-Herald to review or edit the Site or to notify Advertiser of any concerns Omaha World-Herald may have regarding the Site or its content. Omaha World-Herald reserves the right to reject or remove any copy posted on or linked on any webpage which may in the Omaha World-Herald’s opinion be offensive, distasteful, libelous or illegal (but Omaha World-Herald undertakes no obligation to review or edit such copy or links). Website setup fees are payable upon execution of this Agreement. Fees for new web or digital pages or changes to existing web or digital pages are due the month the work is done.

E. Check your ad. Online ad users should check their advertisement on the first day it's displayed and report any error at once. No allowance can be made after the first day the ad is displayed nor will any adjustment exceed the amount paid for the space actually occupied by that portion of the advertisement in which an error occurred. Claims for adjustment must be recorded within 10 days from the date of insertion.

F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein.

G. Indemnification. The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copy rights, trade names, patents or proprietary rights or violation of rights of pri-vacy resulting from the publication of the advertiser’s advertisement. Advertiser shall indemnify, hold and save the Omaha World-Herald harmless from any liability, loss or expense (including but not limited to attorneys’ fees) directly or indirectly relating to or arising from claims or suits based in whole or in part on the contents of any ad copy or sample products submitted to the Omaha World-Herald for publication or distribution. The Omaha World-Herald owns all right, title and interest (including copyright) to any article, content or creative work (including advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees, contractors or representatives (collectively, the “Work Product”), the Work Product may not be used or published in any manner without the Omaha World-Herald’s prior written permission other than in a publication owned by the Omaha World- Herald or one of its affiliates. The Omaha World-Herald retains all proprietary rights in and to the Omaha.com site, its business and trademarks, technology, and services (including all software, source codes, modifications, updates and enhancements or any other aspect of its services), the name “Omaha.com”, and any other trademarks and logos which are owned or controlled by The Omaha World-Herald or its affiliates or used in promoting its services. The Omaha World-Herald has the right to collect and use information and data gathered in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald. Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates hyperlinks to and from, the Site or specific content on the Site.

H. Authorized abbreviations only. The publisher cannot be held responsible for any errors that occur as result of illegibility or the necessity of interpretation.

I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Heralds digital advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on a screen. CPM is an acronym for Cost Per Thousand or the cost per one thousand online display ad impressions. The costs per impressions delivered are based solely on the Omaha World-Heralds ad delivery system. The Omaha World-Herald reserves the right to run Advertiser’s digital ad in sections other than those that are requested in order to fulfill the proposed amount of impressions. Reasonable efforts will be made to first fulfill Advertiser’s digi-tal ad in the requested online or mobile section, but sections cannot be guaranteed. Impressions may be deliv-ered over 30 days. All 30-day campaigns must consist of a single creative design (same ad running for 30 days).

J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push, ask for consumers email or promote any products, downloads or apps that either drive competitors revenue or increase risk of OMAHA WORLD-HERALD losing revenue. The digital ads of any media Competitor of the Omaha World-Herald can not coerce, motivate or incentivize any Omaha.com traffic to a competitor’s webpage, digital landing page or social media page where a consumer has to enter their email address or any additional informa-tion. In the instance that a 3rd party tagged rich media digital ad does violate any of the provision set forth by the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down immediately.

K. If canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is important that you have it in the event of a misunderstanding or adjustment.

L. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Any digital advertising rates listed in the Omaha World-Herald’s digital advertising rate card are subject to increase based on file size of a digital display ad.

Omaha World-Herald Online-Digital Rates & Data

Contact Information ...................................................................2

Credits, General Terms ...............................................................2

Product Pages & Rates ............................................................... ?

Ad Sizes and Specifications ..................................................... ?

Deadlines ........................................................................................ ?

Table of Contents

Contact Information

Credits

General TermsContracts Overview, Copy Regulation & Guidelines

newspaper y online y events y magazines y in the community

1314 Douglas St . Suite 600 | Omaha, NE 68102 | (402) 444-1421 | w w w.omaha.com

Email BlastFor client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional display. Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald digital advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet Explorer 5.5+ and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser can use CSS in-line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit on height for an Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and disclaimers must be displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to availability. Cancellations made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only applicable to listed rates in the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts.

Rich Media Digital AdsRich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears outside of the confines of a fixed in-page ad space must include a prominent close button. This applies to free-form ads that overlay the page and fixed in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on a webpage of Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and con-tracted portion the digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed in-page ad units can not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically on page load. Fixed in-page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the ad. The expanded portion of the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio unless user has initiated via click on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be reviewed and approved prior to them going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media digital ads must be submitted 7 days as prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to conform to the Omaha World-Heralds digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the Omaha World-Herald guidelines as “Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addi-tion, please note that Sliding Billboards can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click).

Navigation Bar AdvertisingPlease note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Page Peel AdvertisingPage Peel advertising is subject to availability. Limit 1 (one) Page Peel per day. Page Peel can not run on the same page as a persistent rich media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images). Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio & Ad-Interax are strictly prohibited. Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising.

Pre Roll Video AdvertisingDigital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automati-cally start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate is 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Photo Gallery AdvertisingThe Omaha World-Herald’s photo gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliv-erable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Special Digital Advertising





Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area.


% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 819,924 100% 167,370Adults 18 to 24 12.4% 101,530 29% 29,834Adults 25 to 34 18.1% 148,350 28% 41,184Adults 34 to 44 17.0% 139,216 24% 32,726Adults 45 to 54 18.4% 150,758 23% 34,278Adults 55 to 64 16.2% 132,922 15% 19,804Adults 65 or older 17.9% 147,148 7% 9,544

Men 18/over 100% 400,528 100% 78,150Men 18 to 24 13% 51,844 32% 16,814Men 25 to 34 19% 74,702 23% 16,970Men 34 to 44 18% 70,222 18% 12,464Men 45 to 54 19% 75,270 24% 17,804Men 55 to 64 16% 64,910 13% 8,268Men 65 or older 16% 63,580 9% 5,830

Women 18/over 100% 419,396 100% 89,220Women 18 to 24 12% 49,686 26% 13,020Women 25 to 34 18% 73,648 33% 24,214Women 34 to 44 17% 68,994 29% 20,262Women 45 to 54 18% 75,488 22% 16,474Women 55 to 64 16% 68,012 17% 11,536Women 65 or older 20% 83,568 4% 3,714

Market Composition Visited Omaha.com Last 30 Days

Omaha.com Visitors by Age

Omaha.com Visitors by Age Cluster% of Persons Total Persons Visitor % Number of Visitors

Adults 18/over 100% 819,924 100% 167,370Adults 18 to 34 31% 249,880 28% 71,018Adults 18 to 49 54% 442,426 27% 120,734Adults 25 to 49 42% 340,896 27% 90,900Adults 25 to 54 54% 438,324 25% 108,188Adults 35 to 64 52% 422,896 21% 86,808

Men 18/over 100% 400,528 100% 78,150Men 18 to 34 32% 126,546 27% 33,784Men 18 to 49 56% 225,050 25% 55,834Men 25 to 49 43% 173,206 23% 39,020Men 25 to 54 55% 220,194 22% 47,238Men 35 to 64 53% 210,402 18% 38,536

Women 18/over 100% 419,396 100% 89,220Women 18 to 34 29% 123,334 30% 37,234Women 18 to 49 52% 217,376 30% 64,900Women 25 to 49 40% 167,690 31% 51,880Women 25 to 54 52% 218,130 28% 60,950Women 35 to 64 51% 212,494 23% 48,272


% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 819,924 100% 167,370Adults 18 to 34 31% 249,880 28% 71,018Adults 18 to 49 54% 442,426 27% 120,734Adults 25 to 49 42% 340,896 27% 90,900Adults 25 to 54 54% 438,324 25% 108,188Adults 35 to 64 52% 422,896 21% 86,808

Men 18/over 100% 400,528 100% 78,150Men 18 to 34 32% 126,546 27% 33,784Men 18 to 49 56% 225,050 25% 55,834Men 25 to 49 43% 173,206 23% 39,020Men 25 to 54 55% 220,194 22% 47,238Men 35 to 64 53% 210,402 18% 38,536

Women 18/over 100% 419,396 100% 89,220Women 18 to 34 29% 123,334 30% 37,234Women 18 to 49 52% 217,376 30% 64,900Women 25 to 49 40% 167,690 31% 51,880Women 25 to 54 52% 218,130 28% 60,950Women 35 to 64 51% 212,494 23% 48,272


% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 819,924 20% 167,370White 89% 732,960 21% 152,502Black/African American 6% 47,782 19% 9,012Asian 1% 6,094 N/A N/AOther 4% 33,088 18% 5,856Hispanic* 6% 52,454 18% 9,528





Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area.*Hispanic can be of any race.

Omaha.com Visitors by Race/Ethnicity

Omaha.com Visitors by Education

% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 819,924 100% 167,370$150,000 and over 7.9% 64,850 40.4% 26,180$100,000 - $149,999 15.2% 124,796 23.6% 29,500$75,000 - $99,999 16.0% 130,954 30.6% 40,018$50,000 - $74,999 19.1% 156,442 20.7% 32,324$30,000 - $49,999 22.7% 186,334 13.1% 24,400Less than $29,999 19.1% 156,548 9.5% 14,948

Men 18/over 100% 400,528 100% 78,150$150,000 and over 8% 32,362 38.0% 12,306$100,000 - $149,999 19% 74,686 27.2% 20,278$75,000 - $99,999 17% 66,320 20.6% 13,630$50,000 - $74,999 16% 64,660 22.2% 14,332$30,000 - $49,999 24% 94,314 10.0% 9,478Less than $29,999 17% 68,186 11.9% 8,126

Women 18/over 100% 419,396 100% 89,220$150,000 and over 8% 32,488 43% 13,874$100,000 - $149,999 12% 50,110 18% 9,222$75,000 - $99,999 15% 64,634 41% 26,388$50,000 - $74,999 22% 91,782 20% 17,992$30,000 - $49,999 22% 92,020 16% 14,922Less than $29,999 21% 88,362 8% 6,822





Omaha.com Visitors by Household Income

US Designated Market Area Newspapers Ranked by Integrated Newspaper Audience 2013

56.2%

56.5%

56.6%

57.9%

58.8%

59.8%

66.1%

66.8%

61.9%

61.9%

0% 10% 20% 30% 40% 50% 60% 70%

San Antonio

New Orleans

Honolulu

Milwaukee

Syracuse

Des Moines

Buffalo

Omaha

Green Bay

Rochester

Late News & TV News Website Cumes vs. The World-Heald's Weekly Print Reach & Website Reach

61.9%

10.4%15.9%

32.2%

41.7%

0%

10%

20%

30%

40%

50%

60%

70%

World-Herald INA KPTM/KTM.com KMTV/KMTV.com WOWT/WOWT.com KETV/KETV.com

Late News & TV News Website Cumes vs. The World-Heald's Weekly Print Reach & Website Reach

61.9%

10.4%15.9%

32.2%

41.7%

0%

10%

20%

30%

40%

50%

60%

70%

World-Herald INA KPTM/KTM.com KMTV/KMTV.com WOWT/WOWT.com KETV/KETV.com

Omaha.com and The World-Herald are Omaha's most popular source for news!



7-day cumes for local TV station sites, even when combined with their the late news shows, don’t reach as big an audience as The World-Herald and Omaha.com

The World-Herald & Omaha.com are #3 in the nation for readership reach!

Source: Scarborough Omaha Custom Study Feb-April 2013. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for the daily World-Herald or the reach of last Sunday’s World-Herald or the 7-day net cume reach of Omaha.com.

For each of the TV stations shown, the Monday-Friday cume reach of each local late news program was added to the 7-day net cume reach of each TV station’s website.

Source: 2013 Scarborough Report Release 1; Omaha Custom Study Feb-April 2013. INA stands for Integrated Newspaper Audience and is the 7-day combined net reach of all newspaper products combined, including (in the case of The Omaha World-Herald) the 5-day net reach of the daily World-Herald, the reach of last Sunday’s World-Herald

and the 7-day net reach of Omaha.com. There are 819,924 adults 18 and older in the Omaha Designated Market Area.

Omaha World-Herald Market Summaries


Sources: Scarborough Omaha Custom Study (Feb-April) 2013; 2013 Census Bureau and 2013 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and AdMall.com

*Integrated Newspaper Audience is the 7-day net reach of all World-Herald products combined, including the 5-day net reach of the daily World-Herald, plus the reach of last Sunday's World-Herald, plus the 7-day net reach of Omaha.com.


Herman

Blair

ArlingtonWashington

nuohlaC .tF

Kennard

WaterlooElkhorn

Gretna

Ralston

CerescoValparaiso

Wahoo

MeadYutan

PragueBennington

Valley

Papillion

Springfield Bellevue

Carter Lake, IA

Crescent

PlattsmouthLouisville

South Bend

Elmwood

Murray

NehawkaUnion

La Vista

Ashland

Missouri Valley

Logan

Woodbine

Minden Avoca

Oakland

Treynor

Glenwood

Malvern

Nebraska

WashingtonCounty

DouglasCounty

SaundersCounty

Harrison County

Pottawattamie County

Mills CountyCass County

SarpyCounty

Iowa

Omaha CouncilBluffs

Douglas County

Sarpy County

Omaha

Bennington

ElkhornWaterloo

Valley

Papillion

Springfield

Gretna Bellevue

LaVista

Omaha's richest two counties account for over one-third of the buying income of the entire regional market of Nebraska and western Iowa.

The Omaha CBSA represents nearly one-half of the 68-county market's population, effective buying income and total retail sales.

Primary Market Area Core Based Statistical Area

Market Summary Market Summary

World-Herald Integrated Newspaper Audience*


368,926 72.7%

443,500 67.6%

ADULTS 512,662

HOUSEHOLD INCOME $21,367,313,920

RETAIL SALES $3,493,553,000

ADULTS 656,314


RETAIL SALES $6,413,725,000

Omaha's RTZ represents over one-half of the 68-county total newspaper market's households, effective buying income and retail sales.

The Omaha DMA is over one-half the regional market.

Retail Trading Zone Designated Market Area

Market SummaryMarket Summary



492,514 65.2%

507,488 61.9%

ADULTS 755,578


RETAIL SALES $10,988,263,000

ADULTS 819,924


RETAIL SALES $14,538,287,000

7Douglas

Washington

Sarpy

Cass

Otoe

BurtCuming

DodgeColfax

ButlerSaunders

Harrison Shelby

Pottawattamie

Mills Montgomery

Fremont Page

Iowa

Nebraska

Nemaha

21Nebraska

Iowa

Missouri

Cuming Burt

Colfax DodgePlatte

SaundersDouglas

Cass

Sarpy

Otoe

Johnson Nemaha

Richardson

Atchison

Fremont Page

Mills

Pottawattamie Cass

Harrison Shelby

Crawford

Montgomery

Washington

Omaha

Display AdvertisingMake a good impression...Promote your business on Omaha.com!


Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas! Advertising on Omaha.com will allow

your business to reach a diversified, educated group of influential buyers and decision makers every day.

Digital display advertising on Omaha.com is affordable, effective and can be customized to meet both your promotional and budgetary needs. Choose from many types of products, digital ad sizes and media genres.

• 18 million monthly page views

• 1.2 million monthly unique visitors

• Visitors age from 18 to 75 plus

• 51% of these visitors are either college graduates or have some college education

• 55% of these visitors have a household income of over $60k per year

Omaha.com currently receives

What is it Visitors Affordable

Digital Advertising Solutions

With Omaha.com display advertising you can put your business in front of millions of viewers daily!

read more


Make a good impression...Promote your business on Omaha.com!


Omaha.com has a variety of ad sizes and types that can be utilized to promote your message effectively. Not only are we able to accommodate traditional digital display banner ads but sliding billboards, expandable ads and embedded video ads as well.

728 x 90 pixels, 72 dpi

300 x 250 pixels, 72 dpi Sliding Billboard Example



Run-of-site Rates

Custom Add-ons

DVC Levelless than

50,000 impressions

50,000 - 99,999

impressions

100,000 - 249,999

impressions

250,000 - 499,999

impressions

500,000 - 999,999

impressions1 million + impressions

Open $7.00 $6.75 $6.50 $6.25 $6.00 $5.75

$2,500 - $7,499 $6.50 $6.25 $6.00 $5.75 $5.50 $5.25

$7,500 - $29,999 $6.25 $6.00 $5.75 $5.50 $5.25 $5.00

$30,000 - $49,999 $6.00 $5.75 $5.50 $5.25 $5.00 $4.75

$50,000 - $99,999 $5.75 $5.50 $5.25 $5.00 $4.75 $4.50

$100,000 - $199,999 $5.50 $5.25 $5.00 $4.75 $4.50 $4.25

Above the Fold add $5.00 / CPM

Special Ad (Sliding Billboard, Flash, Rich Media) add $4.50 / CPM

Multiple Frames (More than 1 frame, up to 4 frames) add $1.00 / CPM

Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.) add $2.00 / CPM

Money, Opinion, Living, Autos, Real Estate, Outdoors add $3.00 / CPM

Livewell, Momaha, Entertainment, Obits, Photo Gallery, other add $4.00 / CPM

Specific time of day or week add $3.00 / CPM

Volume Limiter (maximum or minimum number of delivered impressions each day) add $2.00 / CPM

Frequency Cap (number of times a unique reader sees an ad in one day) add $4.00 / CPM

Ad exceeds accepted file size 40kb (up to 100kb) add $4.00 / CPM

Condensed Campaign (less than 14 consecutive days) add $3.00 / CPM

Persistent Ads See Manager

* Please Note

All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. Digital Sliding Billboard ads can NOT automatically expand or open prior to a user initiated click or scroll-over. Some exclusions apply.

*Impression levels are within 30 days and have the same creative.


Nav-Bar

Put your logo on Omaha.comYou can be a part of our navigation bar!


The navigation bar is located at the top of most of the pages of Omaha.com and helps consumers browse through the website with ease. Your logo can be included in this navigation bar for a week or a month and can link directly to your company website, promotional landing page or a social media page. Promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

Advertising on Omaha.com will allow your business to reach a diversified, educated group of influential buyers and decision makers every day.

Putting your logo in the navigation bar on Omaha.com is affordable and effective.

• 18 million monthly page views

• 1.2 million monthly unique visitors

• Visitors age from 18 to 75 plus

• 51% of these visitors are either college graduates or have some college education

• 55% of these visitors have a household income of over $60k per year

Omaha.com currently receives

per week

per month

What is it Visitors Affordable

$3,500$13,000


* Please Note

Monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.



Mobile & Tablet Advertising

What is it?

Mobile WAP / App Ad positions – What’s available?

Why Mobile?

Make a better impression…Promote your business on Omaha.com’s mobile site!

“People are increasingly accessing online service through smartphones and tablets, thanks to the popularity of the iPhone, the iPad, and Android devices, and advertisers are following them there.”

$15 CPM – Mobile 640x100 or RSS Inline Text 72x72 and 120 Characters every 4th story

$20 CPM – Targeted Mobile 640x100 or RSS Inline Text 72x72 and 120 Characters every 4th story

*Hof, Robert. “Mobile Ad Spending Doubles in 2012’s First Half.” Web log post. Forbes.N.p., 11 Oct. 2012. Web.

Mobile advertising is a style of marketing by means of mobile devices (i.e. I-Phone, Tablet, Android, Blackberry etc.) Omaha.com has a site that is compatible and easy to use via these mobile devices that can display a variety of digital advertising banner ads. These digital banner ads have high visibility and have an exclusive presence.

Keep your brand constant with these ads. 640x100 ad displays at the bottom of a story. Rotates every 20-30 seconds.

RSS In-Line Text ad uses a 72x72 square image and 3 lines of text, integrated within the article feeds.

Text ads integrated in the content are effective like no other. Located

as the 4th story within the article sets. Ad displays inside the story

list. Rotates when the RSS feed is updated every 5 minutes.

Our mobile ads enable consumers to view exclusive banner ads for your business each day. These ads have high call-to-action messages and entice consumers to click, call or text our advertisers immediately! Mobile advertising tends to have a higher conversion rate versus traditional desktop digital advertising due to its immediacy and call to action intent.

Mobile Front Banner

RSS In-Line Text




728x90 Leader-board appears as footer on tablet article pages.

Take over at the story level with ads that have users wanting to learn more. Ad displays at the bottom of a story. Rotates every 20-30 seconds.

This 300x250 appears on the homepage of the app in a block

similar to the section links.

Digital ads never looked better with spots that cover the main front

section. Ad displays on the front page of tablet device. Rotates every

20-30 seconds.

Similar to the front-page ad, this 300x250 unit is booked separately and has a separate inventory availability line-item.

Digital ads never looked better with spots that cover the sub-sections. Ad displays in the sub-categories. Rotates every 20-30 seconds.

Leader-board

Front Medium Rectangle

Medium Rectangle

Tablet App Ad positions – What’s available?

$15 CPM – Tablet 300x250 or Tablet 728x90

$20 CPM – Targeted 300x250 or Targeted 728x90


Affordable Effective Fast

Effective, Exclusive & EasyOmaha.com email marketing works!

Experts and small businesses agree “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their websites and storefronts.”

To put Omaha.com Email Marketingto work for you, contact your localOWH Media consultant today!


-DMA Interactive

Email marketing is 20 times more effective than direct mail.* We can design a campaign to fit almost every budget!

Reach up to 100,000-plus loyal subscribers who have opted-in. They WANT to receive your information! Email marketing is one of the most effective advertising options for delivering results with a strong ROI. Build stronger relationships with your customer base and enhance your brand awareness with email marketing!

We can deliver your information to our affluent, educated audience within days of your request, reaching them when it’s most important! Your message is the only one delivered! No competition from other advertisers!

*Businessknowhow.com, 2010

Email Blastsnewspaper y online y events y magazines y in the community



Up to $7,499/yr

$7,500 - $29,999/yr

$30,000 - $49,999/yr

$50,000 - $99,999/yr

$100,000 - $199,999/yr

$2,250

$2,150

$2,000

$1,800

$1,700

$2,100

$1,950

$1,800

$1,600

$1,450

$1,900

$1,750

$1,600

$1,450

$1,300

$1,750

$1,600

$1,450

$1,300

$1,150

* Please Note

Additional discounts are only applicable to listed rates shown above. Discounts are valid for incremental new and active product contracts. Email Blasts are subject to availability. 7 day cancellation notice is required by advertiser or a 20% calendar reservation fee will be applied. Email Blasts are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Listed rates are subject to increase based on file size of Email Blast. Some exclusions apply.

as of 1/10/14

Email Blast Rates

Current email list count:

Schedule your promotion today!

Including General Metro, Statewide & Outside of NE & IA

Email Blast

102,354


What is itR.M.M. - Rich Media Monetization

U.I. - User Initiated

Gain even more attention...with pre-roll video advertising on Omaha.com!

With Omaha.com pre-roll video advertising you can put your business in front of millions of viewers daily!


Hold the attention of your audience with high impact pre-roll video advertising! Promote your business, services and products on Omaha.com with commercials that play prior to locally generated videos! Put your business on a credible, engaging, local website with 24/7 streaming news and information. Any video commercial can be directly converted into an online advertising promotion. Gain the attention of viewers with of video pre-roll advertising on a website with relevant news content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

Pre-Roll Advertising

* Please Note

Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.

RMM - Rich Media Monetization

U.I. - User Initiated


CPM CPM$25 $18


Photo Gallery AdvertisingDigital Advertising Solutions

What is itThe Omaha World-Herald produces hundreds of photos each month and posts them into digital photo galleries on Omaha.com. These photo galleries are extremely engaging and give consumers the opportunity to browse or purchase professionally taken photos from local area events. At the top of each photo gallery there is a digital ad position that you can use to promote your business, services and products. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

* Please Note

The Omaha World-Herald gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.

Promote your business in the photo galleries of Omaha.com!



Daily Headline E-Newsletters & Breaking NewsDigital Advertising Solutions

What is it BenefitsEach day the Omaha World-Herald sends out a Daily Headline of up-to-date, relevant articles to over 90,000 opted-in subscribers. This Daily Headline contains two digital banner ad positions that advertisers can utilize to promote their brand, products and services each day! The Omaha World-Herald also pushes out a minimum of 4-5 Breaking News email alerts to over 100,000 opted-in subscribers each week. These email alerts also contains two prominent digital banner ad positions that advertisers can use for their promotional advantage as well.

Daily Headlines:• Daily pushes• Over 100,000 opt-in subscribers• $250 per day / $5,000 per month

Breaking News:• Minimum of 4 - 5 pushes per week• Over 100,000 opt-in subscribers• $1,000 per week / $3,750 per month

* Please Note

Monthly purchases take precedent over weekly purchases.

Daily Headlines Example

Breaking News Example

Headlines & Breaking NewsPromote your business to engaged readers!

Daily Headline E-Newsletter subscribers who are engaged with the Omaha World-Herald’s news content are more likely to interact with an advertising message. Advertisers that are associated with news content are considered “more trusted” by readers. Omaha.com readers are educated, high income consumers. Subscribers interested in “Breaking News” are “news hounds” and are very likely to read the content either in their preview pane or by clicking on a story.




MomahaDigital Advertising Solutions

per week

4 or more consecutive weeks: per week

Momaha (mom-aha) is the Omaha World-Herald’s online community for moms. Our goal is to help moms learn, laugh and connect. Read new blogs daily from our Mom Team and chat with others via our forums.

Every Thursday morning Momaha sends out an E-Newsletter to over 20,000 Momaha subscribers! These opt-in consumers enjoy reading hyper local content that affects the lifestyles of moms and their families.

Please contact your local OWH Media Account Executive for advertising rates on Momaha.com

Momaha.com Website Momaha.com E-Newsletter

Momaha.comWhere Omaha moms connect...Promote your business with this exclusive offer from the Omaha World-Herald. Be a part of the go-to webpage and e-newsletter where local area mothers read about content affecting their community. Momaha touches on subjects that are of vital importance and make an impact on mothers in Omaha.

W H E R E O M A H A M O M S C O N N E C T

What is momaha?

Momaha E-Newsletter:$200

$162.50



Reputation Reporting

What is it?

Protect your reputation...Monitor what consumers are saying about your businessYour reputation is what you say about yourself and what others say about you. Managing your reputation is nothing new. Every business has been doing it for as long as businesses have existed. What's new is how the Internet and social applications have changed the way reputation spreads.

Our reputation reporting solution will monitor your online reputation by finding any mentions of your business on the web. You are sent alerts with links to the comment that is found allowing you to read all the details and respond accordingly.

Submitting and featuring your business profile on OWH Yellowpages is a great advertising compliment to Reputation Reporting. OWH Yellowpages is Omaha.com’s online business directory which reaches an engaged, educated and affluent demographic. Reaching the right kind of engaged readers and customers saves you money and increases your return on investment.

$50/ mo. Rep Reporting | $69/mo. OWH Yellowpages | $100/ mo. for both


(12X Annual Contract)

Reputation Reporting & OWH Yellowpages


It is important to understand that insuring that your business information is accurate and visible across multiple digital platforms and directories helps improve your SEO. Other benefits of reporting include:

• Understanding what potential clients are saying about you

• Comparing your business to your competitors• Confirming that you are listed online properly and

consistently• Assessing, controlling and monitoring your

information online

Why is this important?



Branching out to better health

n about livewell n advertise

livewellnebraska.comNebraska’s only comprehensive online source for wellness news and information. Livewell Nebraska is your destination for all things “health” in Nebraska!

» Read local news and feature stories on a range of topics, from the latest flu bug striking schools to the newest spinning class hitting gyms.

» Use the interactive symptom checker, medical encyclopedia, health-risk assessments and other tools to evaluate and improve your health.

» Read local bloggers, writing about heart health, childhood obesity, disease prevention and nutrition. Or check in with a young stroke survivor and a college student living with diabetes and blindness.

» Chat with other Nebraskans in our forums about medical conditions, health insurance, exercise and nutrition.

» Over 6,000 opt-in subscribers

» With Livewell Nebraska you can place your business in front of thousands of local consumers ever day. Livewell Nebraska reaches health conscious, affluent and intelligent consumers via online and mobile devices. Livew

ell Website

Livewell E-new

sletter

nebraskalivewell

b r a n c h i n g o u t t o b e t t e r h e a l t h


1314 Douglas St. Suite 600 | Omaha, NE 68102 | (402) 444-1526 | [email protected] | www.DailyDealOmaha.com

What is Daily Deal Omaha?Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now!

How We Do ItWith the combined power of The Omaha World-Herald and Omaha.com, we reach the audience that you want and that your business needs! It’s simple, you offer a great deal of 50% or more off regular prices and we get the word out utilizing a comprehensive $9k value digital and print component package with no upfront cost to you! This media blitz of your Daily Deal will create tremendous awareness of your business.

This promotional value includes:

• Print: An ad promoting Daily Deal Omaha will appear in the Living section of the Omaha World-Herald which reaches 309,900 readers daily and 443,900 on Sundays.

• Online: Ads promoting Daily Deal Omaha appear on Omaha.com, reaching over 250,000 viewers daily. DailyDealOmaha.com is a well established brand in the greater Omaha area.

• Email: An email is sent out to our Daily Deal Omaha subscribers each day promoting the current days deals.

• Social Media: We at the Omaha World-Herald promote our Daily Deals on our Facebook® & Twitter® pages.

• Viral: We give our consumers deal bucks for referrals and promoting our deals via their personal email and social media pages.

• Gross Proceeds from 1,000 deals sold $10,000 100%

• Administrative cost & processing fees -$700 -7%

• Merchants share of the net proceeds 50% $4,650

• Merchant takes share of net proceeds 100% $9,300 in advertising credit



How Does Daily Deal Omaha Work?When a consumer notices your Daily Deal being promoted they simply log into their Daily Deal Omaha account at dailydealomaha.com. Once logged in, consumers click on your deal, enter their credit card information and receive a discounted coupon voucher only valid for use at your establishment or for you services.

What’s Next?You will be given access to our merchant data dashboard prior to your deal starting so that you can verify and account for each voucher that will be purchased through Daily Deal Omaha. Your Daily Deal will only be available for purchase on dailydealomaha.com for a limited time only. Once your deal is over, consumers can no longer purchase coupon vouchers for your business.

The Breakdown...50% or $100%?After your deal has completed you can either utilize the net proceeds generated from the sales of your deal for digital and print advertising credits with the Omaha World-Herald or you can be reimbursed 50% of the net revenue. (Some processing fees applied).

Example:Restaurant deal offer:“Pay $10 & receive $20 worth of food & beverages!”

Let’s create your Daily Deal!



So What’s Next?Once you’ve decided on the deal that you want to offer, the Omaha World-Herald will begin the process of creating your deal so that you can preview and approve the way your deal will look on dailydealomaha.com. You will also receive a link that will prompt you to create a login username and password for access to our merchant data dashboard where you can check your deal status and verify consumer purchases.

After Your Deal Has Ended...After your deal has come to a close you will be able to utilize your advertising credits accrued from your deal over a course of 90 days or be reimbursed for your share of the net proceeds over a course of 60 days. Please setup a follow up meeting with an Omaha World-Herald Media Executive to discuss your options and obtain a better understanding of the promotional value that the Omaha World-Herald can offer your business.

Your New Customers!Immediately after your deal has ended you should see a wave of new faces and phone calls to your establishment. Please remember to be courteous to your new customers because they can potentially turn into loyal, life-time followers of you and your business. With the Daily Deal Omaha program it’s important to keep in mind that it’s our job to bring customers to your business and it’s your job to keep them there!

What We Suggest...Don’t forget to post & tweet on your business’ social media outlets. Keep your business top of mind by commenting and submitting your insight on related industry blogs and forums. Be honest, genuine and most importantly informative. Please feel free to reach out to your local OWH Media Executive for more information or help with your promotional efforts!

We truly do appreciate your business....


Omaha World-Herald Digital Display Advertising SizesProduct Description

Wide Rectangle Ad• 160x150 pixel image size• Max. 4 frames, 20k file size• Links to Micropage (included) or Website

3:1 Rectangle• 300x100 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Half Page Skyscraper• 300x600 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Medium Rectangle• 300x250 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Top-Only Leaderboard • 728x90 pixel image size • Top Position • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Top/Bottom Rotating Leaderboard• 728x90 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Skyscraper• 160x600 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Sliding Billboard• 1000x30 pixel image size expands to 1000x300 or 1024x30 expands to 1024x300. • No animation • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Navigation Bar Nav-Bar Digital ad

• 150x35 pxi - 72dpi • File size of ad should not exceed 15kb

Email Blast

• 600 pixels in width • Height varies • 75k Rich Media • Animation Subject to approval • Additional costs may apply

Email Blast Guidelines

1. Must work Properly in Internet Explorer 5.5+ 2. Must Include Subject Line 3. Avoid using dark backgrounds 4. do not use cascading style sheets (CSS) and background images as they will cause the layout to appear incorrectly 5. No limit on height, however too much scrolling can be distracting 6. Important information in the message must be displayed in text

Mobile Ad Sizes 640x100 Display

72x72 RSS In-Line Text Ad

• 640x100 pixel image size • 72x72 (ad copy needs to be 288x288 for best quality - still displays as 72x72) pixel image size • JPEGs & GIFs are most ideal formats • Maximum of 40k file size • Links to Micropage (included) or Website

Tablet Ad Sizes 300x250 or 728x90

• 300x250 or 728x90 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Video Pre-Roll Advertising• Promotional video Pre-Roll ads should not exceed 30 seconds • File size should not exceed 3 MB • Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps • Preferred resolution 640x480

* Please Note All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.All 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading.



Actual creative for all scheduled rich media ads must be received 5 business days prior to launch.Materials received after deadline will follow corresponding deadlines.

Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads

Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon

Wednesday Friday 5pm Monday 5pm Tuesday 9am Monday Noon

Thursday Monday 5pm Tuesday 5pm Wednesday 9am Tuesday Noon

Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon

Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Sunday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof

Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon

Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon

Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon

Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon

Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Day Email Is To Be Sent Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof

Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon

Wednesday Friday 5pm Monday 5pm Tuesday 9am Monday Noon

Thursday Monday 5pm Tuesday 5pm Wednesday 9am Tuesday Noon

Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon

Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Sunday Wednesday 5pm Friday 5pm Friday 9am Thursday Noon

• Must allow 24 hours after final approval from advertiser for booking of digital ad into Zedo®• Any late ads will need to be approved either by an Ad Director or an Ad Ops Manager

OMAHA.COM ONLINE AD DEADLINES

OMAHA.COM MOBILE DEADLINES

OMAHA.COM EMAIL DEADLINES

Online-Digital Advertising Deadlines
