Digital Advertising Rate Card (January 2015)

A. CreditAll advertising is payable in advance, unless credit has been established with the Credit Department. It is agreed that where monthly credit is granted, all charges shall be due and payable the 15th day of the month following publication.

Richard Brown ............................................... (402) 444-1243 Digital Sales [email protected]

John Bridge ...................................................... (402) 444-1407Advertising Operations [email protected]

David Sanders ................................................ (402) 444-1475Advertising Research [email protected]

Dan Heeney .........................................................(402) 444-1519Digital [email protected]

Sara Findley .........................................................(402) 444-1421Administrative [email protected]

Mailing address: Omaha World-Herald Omaha.com 1314 Douglas Street Suite 600 Omaha, NE 68102-1811

A. Publisher’s Liability for Error. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

B. The Publisher reserves the right to reject or cancel at anytime, edit, revise and properly classify all copy. Ads will be set to conform, as closely as possible, with specific instruction provided, using available type sizes, styles and headings.

C. Sequential Liability. Any advertising agency establishing credit and placing advertising with the Omaha World-Herald shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to “sequential liability” contained on insertion orders from the agency are not valid. The terms of the Agreements set for by the Omaha World-Herald may not be supplemented or revised by insertion order or other documents submitted by Advertiser or its Agency. If an advertising agency fails to pay Omaha World-Herald, the advertising agency client is still liable for payment to the Omaha World-Herald.

D. The Omaha World-Herald reserves the right in its sole discretion to immediately disable any website or mobile site (“Site”) hosted by arrangement of Omaha World-Herald, in whole or in part, and to prevent the Site, in whole or in part, from being accessed, if Omaha World-Herald determines, in its sole discretion, that the Site or its content is obscene, offensive or in bad taste, may violate any law, may infringe upon the rights of any third party or may otherwise expose Omaha World-Herald to civil or criminal liability; provided, however, that such right does not place any obligation on Omaha World-Herald to review or edit the Site or to notify Advertiser of any concerns Omaha World-Herald may have regarding the Site or its content. Omaha World-Herald reserves the right to reject or remove any copy posted on or linked on any webpage which may in the Omaha World-Herald’s opinion be offensive, distasteful, libelous or illegal (but Omaha World-Herald undertakes no obligation to review or edit such copy or links). Website setup fees are payable upon execution of this Agreement. Fees for new web or digital pages or changes to existing web or digital pages are due the month the work is done.

E. Check your ad. Online ad users should check their advertisement on the first day it's displayed and report any error at once. No allowance can be made after the first day the ad is displayed nor will any adjustment exceed the amount paid for the space actually occupied by that portion of the advertisement in which an error occurred. Claims for adjustment must be recorded within 10 days from the date of insertion.

F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein.

G. Indemnification. The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copy rights, trade names, patents or proprietary rights or violation of rights of pri-vacy resulting from the publication of the advertiser’s advertisement. Advertiser shall indemnify, hold and save the Omaha World-Herald harmless from any liability, loss or expense (including but not limited to attorneys’ fees) directly or indirectly relating to or arising from claims or suits based in whole or in part on the contents of any ad copy or sample products submitted to the Omaha World-Herald for publication or distribution. The Omaha World-Herald owns all right, title and interest (including copyright) to any article, content or creative work (including advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees, contractors or representatives (collectively, the “Work Product”), the Work Product may not be used or published in any manner without the Omaha World-Herald’s prior written permission other than in a publication owned by the Omaha World- Herald or one of its affiliates. The Omaha World-Herald retains all proprietary rights in and to the Omaha.com site, its business and trademarks, technology, and services (including all software, source codes, modifications, updates and enhancements or any other aspect of its services), the name “Omaha.com”, and any other trademarks and logos which are owned or controlled by The Omaha World-Herald or its affiliates or used in promoting its services. The Omaha World-Herald has the right to collect and use information and data gathered in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald. Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates hyperlinks to and from, the Site or specific content on the Site.

H. Authorized abbreviations only. The publisher cannot be held responsible for any errors that occur as result of illegibility or the necessity of interpretation.

I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Heralds digital advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on a screen. CPM is an acronym for Cost Per Thousand or the cost per one thousand online display ad impressions. The costs per impressions delivered are based solely on the Omaha World-Heralds ad delivery system. The Omaha World-Herald reserves the right to run Advertiser’s digital ad in sections other than those that are requested in order to fulfill the proposed amount of impressions. Reasonable efforts will be made to first fulfill Advertiser’s digi-tal ad in the requested online or mobile section, but sections cannot be guaranteed. Impressions may be deliv-ered over 30 days. All 30-day campaigns must consist of a single creative design (same ad running for 30 days).

J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push, ask for consumers email or promote any products, downloads or apps that either drive competitors revenue or increase risk of OMAHA WORLD-HERALD losing revenue. The digital ads of any media Competitor of the Omaha World-Herald can not coerce, motivate or incentivize any Omaha.com traffic to a competitor’s webpage, digital landing page or social media page where a consumer has to enter their email address or any additional informa-tion. In the instance that a 3rd party tagged rich media digital ad does violate any of the provision set forth by the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down immediately.

K. If canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is important that you have it in the event of a misunderstanding or adjustment.

L. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Any digital advertising rates listed in the Omaha World-Herald’s digital advertising rate card are subject to increase based on file size of a digital display ad.

Omaha World-Herald Online-Digital Rates & Data

Contact Information ...................................................................2

Credits, General Terms ...........................................................2-3

Stats, Product Pages & Rates ............................................ 4-55

Deadlines ..................................................................................... 56

Ad Sizes and Specifications .................................................. 57

Contracts Overview, Copy Regulation & Guidelines

Table of Contents General Terms

Content Information

Credits

Email BlastFor client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional display. Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald digital advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet Explorer 5.5+ and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser can use CSS in-line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit on height for an Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and disclaimers must be displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to availability. Cancellations made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only applicable to listed rates in the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts.

Rich Media Digital AdsRich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears outside of the confines of a fixed in-page ad space must include a prominent close button. This applies to free-form ads that overlay the page and fixed in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on a webpage of Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and con-tracted portion the digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed in-page ad units can not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically on page load. Fixed in-page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the ad. The expanded portion of the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio unless user has initiated via click on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be reviewed and approved prior to them going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media digital ads must be submitted 7 days as prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to conform to the Omaha World-Heralds digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the Omaha World-Herald guidelines as “Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addi-tion, please note that Sliding Billboards can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click).

Navigation Bar AdvertisingPlease note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Page Peel AdvertisingPage Peel advertising is subject to availability. Limit 1 (one) Page Peel per day. Page Peel can not run on the same page as a persistent rich media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images). Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio & Ad-Interax are strictly prohibited. Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising.

Pre Roll Video AdvertisingDigital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automati-cally start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate is 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Photo Gallery AdvertisingThe Omaha World-Herald’s photo gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliv-erable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.

Special Digital Advertising

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography used is the 24-county Omaha Designated Market Area.


Omaha.com Visitors by Age Cluster

Omaha.com Visitors by Age

% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 826,718 22% 180,184Adults 18 to 34 31% 252,246 28% 70,668Adults 18 to 49 55% 455,560 29% 132,320Adults 25 to 49 43% 353,218 32% 113,038Adults 25 to 54 53% 438,120 29% 126,694Adults 35 to 64 51% 424,748 23% 98,582Adult Median Age 46.7 40.0

Men 18/over 100% 404,738 24% 98,768Men 18 to 34 32% 127,972 34% 43,874Men 18 to 49 57% 231,234 32% 75,150Men 25 to 49 44% 178,884 35% 62,804Men 25 to 54 54% 220,338 32% 69,538Men 35 to 64 52% 211,490 23% 48,972

Women 18/over 100% 421,980 19% 81,416Women 18 to 34 29% 124,274 22% 26,794Women 18 to 49 53% 224,326 25% 57,170Women 25 to 49 41% 174,334 29% 50,234Women 25 to 54 52% 217,782 26% 57,156Women 35 to 64 51% 213,258 23% 49,610

Source: Scarborough Omaha Custm Study Feb-April 2014. The geography used is the 24-county Omaha Designated Market Area.

Omaha.com Visitors by Age ClusterMarket Composition Visited Omaha.com Last 30 Days

% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 826,718 22% 180,184Adults 18 to 24 12% 102,342 19% 19,282Adults 25 to 34 18% 149,904 34% 51,386Adults 35 to 44 17% 139,498 31% 42,634Adults 45 to 54 18% 148,718 22% 32,674Adults 55 to 64 17% 136,532 17% 23,274Adults 65 or older 18% 149,724 7% 10,934

Men 18/over 100% 404,738 24% 98,768Men 18 to 24 13% 52,350 24% 12,346Men 25 to 34 19% 75,622 42% 31,528Men 35 to 44 17% 70,326 29% 20,612Men 45 to 54 18% 74,390 23% 17,398Men 55 to 64 16% 66,774 16% 10,962Men 65 or older 16% 65,276 9% 5,922

Women 18/over 100% 421,980 19% 81,416Women 18 to 24 12% 49,992 14% 6,936Women 25 to 34 18% 74,282 27% 19,858Women 35 to 44 16% 69,172 32% 22,022Women 45 to 54 18% 74,328 21% 15,276Women 55 to 64 17% 69,758 18% 12,312Women 65 or older 20% 84,448 6% 5,012


Omaha.com Visitors by AgeMarket Composition Visited Omaha.com Last 30 Days


Source: Scarborough Omaha Custom Study Feb-April 2014. The geography used is the 24-county Omaha Designated Market Area.*Hispanic can be of any race.

Omaha.com Visitors by Education

Omaha.com Visitors by Race/Ethnicity

% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 826,718 22% 180,184Post graduate degree 8% 68,766 37% 25,290Some post graduate 3% 26,030 52% 13,514College graduate 16% 128,386 38% 49,090Some college 34% 284,972 21% 60,834High school graduate 31% 256,208 11% 28,972Some high school 3% 28,606 6% 1,796Grade school 4% 33,750 2% 688

Men 18/over 100% 404,738 24% 98,768Post graduate degree 9% 34,720 36% 12,480Some post graduate 4% 14,252 68% 9,742College graduate 15% 60,286 38% 23,120Some college 33% 134,088 25% 34,190High school graduate 33% 133,646 13% 16,976Some high school 3% 13,728 11% 1,572Grade school 3% 14,018 5% 688

Women 18/over 100% 421,980 19% 81,416Post graduate degree 8% 34,046 38% 12,810Some post graduate 3% 11,778 32% 3,772College graduate 16% 68,100 38% 25,970Some college 36% 150,884 18% 26,644High school graduate 29% 122,562 10% 11,996Some high school 4% 14,878 2% 224Grade school 5% 19,732 0% 0


Market Composition Visited Omaha.com Last 30 Days

Omaha.com Visitors by Education

% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 826,718 22% 180,184White 90% 740,258 22% 161,358Black/African American 6% 46,686 25% 11,544Asian 1% 7,982 29% 2,306Other 4% 31,792 16% 4,976Hispanic* 7% 61,880 10% 5,962


*Hispanic can be of any race.

Market Composition Visited Omaha.com Last 30 Days

Omaha.com Visitors by Race/Ethnicity


Omaha.com Visitors by Household Income

% of Persons Total Persons Visitor % Number of VisitorsAdults 18/over 100% 826,718 22% 180,184$150,000 and over 10% 82,272 39% 31,764$100,000 - $149,999 14% 115,386 36% 41,686$75,000 - $99,999 16% 133,362 22% 29,122$50,000 - $74,999 20% 163,848 20% 33,478$30,000 - $49,999 25% 204,758 11% 21,580Less than $29,999 15% 127,092 18% 22,554Median Household Income $ 62,437 85,714

Men 18/over 100% 404,738 24% 98,768$150,000 and over 13% 52,026 43% 22,282$100,000 - $149,999 16% 63,670 34% 21,330$75,000 - $99,999 17% 70,428 19% 13,294$50,000 - $74,999 19% 76,108 21% 15,784$30,000 - $49,999 21% 86,236 12% 10,586Less than - $29,999 14% 56,270 28% 15,492

Women 18/over 100% 421,980 19% 81,416$150,000 and over 7% 30,246 31% 9,482$100,000 - $149,999 12% 51,716 39% 20,356$75,000 - $99,999 15% 62,934 25% 15,828$50,000 - $74,999 21% 87,740 20% 17,694$30,000 - $49,999 28% 118,522 9% 10,994Less than $29,999 17% 70,822 10% 7,062


Visited Omaha.com Last 30 DaysMarket Composition

Omaha.com Visitors by Household Income

7-day cumes for local TV station sites, even when combined with their the late news shows, don’t reach as big an audience as The World-Herald and Omaha.com

The World-Herald & Omaha.com are #3 in the nation for combined readership reach!

Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for the daily World-Herald or the reach of last Sunday’s World-Herald or the 7-day net cume reach of Omaha.com.

For each of the TV stations shown, the Monday-Friday cume reach of each local late news program was added to the 7-day net cume reach of each TV station’s website.

Source: 2014 Scarborough Report Release 1; Omaha Custom Study Feb-April 2014. INA stands for Integrated Newspaper Audience and is the combined net reach of all newspaper products, including (in the case of The Omaha World-Herald) the 5-day net reach of the daily World-Herald, the reach of last

Sunday’s World-Herald and the 30-day net reach of Omaha.com. There are 826,718 adults 18 and older in the Omaha Designated Market Area.

Omaha.com and The World-Herald are Omaha's most popular source for news!

Sources: Scarborough Omaha Custom Study (Feb-April) 2013; 2014 Census Bureau and 2013 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and AdMall.com

*Integrated Newspaper Audience is the 7-day net reach of all World-Herald products combined, including the 5-day net reach of the daily World-Herald, plus the reach of last Sunday's World-Herald, plus the 7-day net reach of Omaha.com.

Herman

Blair

ArlingtonWashington

nuohlaC .tF

Kennard

WaterlooElkhorn

Gretna

Ralston

CerescoValparaiso

Wahoo

MeadYutan

PragueBennington

Valley

Papillion

Springfield Bellevue

Carter Lake, IA

Crescent

PlattsmouthLouisville

South Bend

Elmwood

Murray

NehawkaUnion

La Vista

Ashland

Missouri Valley

Logan

Woodbine

Minden Avoca

Oakland

Treynor

Glenwood

Malvern

Nebraska

WashingtonCounty

DouglasCounty

SaundersCounty

Harrison County

Pottawattamie County

Mills CountyCass County

SarpyCounty

Iowa

Omaha CouncilBluffs

Douglas County

Sarpy County

Omaha

Bennington

ElkhornWaterloo

Valley

Papillion

Springfield

Gretna Bellevue

LaVista

Omaha's richest two counties account for over one-third of the buying income of the entire regional market of Nebraska and western Iowa.

The Omaha CBSA represents nearly one-half of the 68-county market's population, effective buying income and total retail sales.

Primary Market Area Core Based Statistical Area

Market Summary Market Summary

World-Herald Integrated Newspaper Audience*


347,422 66.5%

427,272 64.3%

ADULTS 512,662

HOUSEHOLD INCOME $22,634,267,648

RETAIL SALES $13,716,815,000

ADULTS 656,314


RETAIL SALES $16,894,609,000

Omaha's RTZ represents over one-half of the 68-county total newspaper market's households, effective buying income and retail sales.

The Omaha DMA is over one-half the regional market.

Retail Trading Zone Designated Market Area

Market SummaryMarket Summary



483,122 63.1%

501,354 60.6%

ADULTS 755,578


RETAIL SALES $18,903,303,000

ADULTS 819,924


RETAIL SALES $20,024,325,000

7Douglas

Washington

Sarpy

Cass

Otoe

BurtCuming

DodgeColfax

ButlerSaunders

Harrison Shelby

Pottawattamie

Mills Montgomery

Fremont Page

Iowa

Nebraska

Nemaha

21Nebraska

Iowa

Missouri

Cuming Burt

Colfax DodgePlatte

SaundersDouglas

Cass

Sarpy

Otoe

Johnson Nemaha

Richardson

Atchison

Fremont Page

Mills

Pottawattamie Cass

Harrison Shelby

Crawford

Montgomery

Washington

Omaha

Omaha World-Herald Market Summaries

Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas! Advertising on Omaha.com will allow

your business to reach a diversified, educated group of influential buyers and decision makers every day.

Digital display advertising on Omaha.com is affordable, effective and can be customized to meet both your promotional and budgetary needs. Choose from many types of products, digital ad sizes and media genres.

• 14 million monthly page views

• 1.2 million monthly unique visitors

• Visitors age from 18 to 75 plus

• 51% of these visitors are either college graduates or have some college education

• 55% of these visitors have a household income of over $60k per year

Omaha.com currently receives

read more

Display AdvertisingMake a good impression...Promote your business on Omaha.com!

With Omaha.com display advertising you can put your business in front of millions of viewers daily!

What is it Visitors Affordable

728 x 90 pixels, 72 dpi

300 x 250 pixels, 72 dpi Sliding Billboard Example

Make a good impression...Promote your business on Omaha.com!

Omaha.com has a variety of ad sizes and types that can be utilized to promote your message effectively. Not only are we able to accommodate traditional digital display banner ads but sliding billboards, expandable ads and embedded video ads as well.

DVC Levelless than

50,000 impressions

50,000 - 99,999

impressions

100,000 - 249,999

impressions

250,000 - 499,999

impressions

500,000 - 999,999

impressions1 million + impressions

Open $7.00 $6.75 $6.50 $6.25 $6.00 $5.75

$2,500 - $7,499 $6.50 $6.25 $6.00 $5.75 $5.50 $5.25

$7,500 - $29,999 $6.25 $6.00 $5.75 $5.50 $5.25 $5.00

$30,000 - $49,999 $6.00 $5.75 $5.50 $5.25 $5.00 $4.75

$50,000 - $99,999 $5.75 $5.50 $5.25 $5.00 $4.75 $4.50

$100,000 - $199,999 $5.50 $5.25 $5.00 $4.75 $4.50 $4.25

Above the Fold add $5.00 / CPM

Special Ad (Sliding Billboard, Flash, Rich Media, In-Article, Video, 300x600, In-Article 250x250) add $4.50 / CPM

Multiple Frames (More than 1 frame, up to 4 frames) add $1.00 / CPM

Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.) add $2.00 / CPM

Money, Opinion, Living, Autos, Real Estate, Outdoors add $3.00 / CPM

Livewell, Momaha, Entertainment, Obits, Photo Gallery, other add $4.00 / CPM

Specific time of day or week add $3.00 / CPM

Volume Limiter (maximum or minimum number of delivered impressions each day) add $2.00 / CPM

Frequency Cap (number of times a unique reader sees an ad in one day) add $4.00 / CPM

Ad exceeds accepted file size 40kb (up to 100kb) add $4.00 / CPM

Condensed Campaign (less than 14 consecutive days) add $3.00 / CPM

Geo-Targeting add $6.00 / CPM

Persistent Ads See Manager

* Please Note

All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. Digital Sliding Billboard ads can NOT automatically expand or open prior to a user initiated click or scroll-over. Some exclusions apply.

*Impression levels are within 30 days and have the same creative.

Run-of-site Rates

Custom Add-ons

The navigation bar is located at the top of most of the pages of Omaha.com and helps consumers browse through the website with ease. Your logo can be included in this navigation bar for a week or a month and can link directly to your company website, promotional landing page or a social media page. Promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

Advertising on Omaha.com will allow your business to reach a diversified, educated group of influential buyers and decision makers every day.

Putting your logo in the navigation bar on Omaha.com is affordable and effective.

• 14 million monthly page views

• 1.2 million monthly unique visitors

• Visitors age from 18 to 75 plus

• 51% of these visitors are either college graduates or have some college education

• 55% of these visitors have a household income of over $60k per year

Omaha.com currently receives

per week

per month

* Please Note

Monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 88x31 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.

Put your logo on Omaha.comYou can be a part of our navigation bar!

What is it Visitors Affordable

$1,625$6,000

Nav-Bar

$15 CPM – ROS Mobile 320x50 or RSS In-Line Text 72x72 pixel image size with 30-character title & 80-character summary (ad copy for App needs to be 640x100 and WAP ad copy needs to be 300x50 for best quality – still displays as 320x50 and/or 300x50 & 72x72)

$20 CPM – Targeted Mobile

Mobile advertising is a style of marketing by means of mobile devices (i.e. I-Phone, Tablet, Android, Blackberry etc.) Omaha.com has a site that is compatible and easy to use via these mobile devices that can display a variety of digital advertising banner ads. These digital banner ads have high visibility and have an exclusive presence.

Keep your brand constant with these ads. 320x50 ad displays at the bottom of every story. Ad rotates every 20-30 seconds. (Ad copy for App needs to be 640x100 for best quality – still displays as 320x50 and/or 300x50).

Omaha.com App

RSS In-Line Text ad uses a 72x72 square image and 3 lines of text, integrated within the article feeds.

Text ads integrated in the content are effective like no other. Ad is located as the 4th story within the article sets. Ad displays inside the story list. Rotates when the RSS

feed is updated every 5 minutes. (Ad copy needs to be 640x480 for the best

quality image – still displays as a 72x72pixel image size. RSS In-Line Text ads also need a 30-character title & 80-character summary).

Our mobile ads enable consumers to view exclusive banner ads for your business each day. These ads have high call-to-action messages and entice consumers to click, call or text our advertisers immediately! Mobile advertising tends to have a higher conversion rate versus traditional desktop digital advertising due to its immediacy and call to action intent.

Mobile Front Banner

RSS In-Line Text

Omaha.com App

Make a better impression…Promote your business on Omaha.com’s mobile site!

“People are increasingly accessing online service through smartphones and tablets, thanks to the popularity of the iPhone, the iPad, and Android devices, and advertisers are following them there.”

*Hof, Robert. “Mobile Ad Spending Doubles in 2012’s First Half.” Web log post. Forbes.N.p., 11 Oct. 2012. Web.

What is it?

Mobile App Ad positions – What’s available?

Why Mobile?

Mobile & Tablet Advertising

This 300x50 ad appears in the WAP at the top of the page and also to separate stories. Digital ads look great on the pages of our WAP, Grab your audience’s attention just as they reach Omaha.com and every time they open a new article or section.

A 300x250 ad between articles when browsing sections. Simple and sleek, this ad

displays in our WAP between stories on the front page of

each section of Omaha.com.

Similar to the Mobile Top Leader-board, this 300x250 ad is booked separately and appears above the bottom navigation section. This ad is seen no matter where the user is on our WAP, keep your ad with your audience from start to finish!

Mobile Top Leader-boards

Mobile Medium Rectangle

Mobile Bottom Leader-board

$15 CPM – ROS Mobile WAP

$20 CPM – Targeted Mobile WAP

Omaha.com WAP

Omaha.com WAP

Omaha.com WAP

Omaha.com Mobile WAP Ad positions – What’s available

728x90 Leader-board appears as footer on tablet article pages.

Take over at the story level with ads that have users wanting to learn more. Ad displays at the bottom of a story. Rotates every 20-30 seconds.

This 300x250 appears on the homepage of the app in a block

similar to the section links.

Digital ads never looked better with spots that cover the main front

section. Ad displays on the front page of tablet device. Rotates every

20-30 seconds.

Similar to the front-page ad, this 300x250 unit is booked separately and has a separate inventory availability line-item.

Digital ads never looked better with spots that cover the sub-sections. Ad displays in the sub-categories. Rotates every 20-30 seconds.

Leader-board

Front Medium Rectangle

Medium Rectangle

$15 CPM – Tablet 300x250 or Tablet 728x90

$20 CPM – Targeted 300x250 or Targeted 728x90

Tablet App Ad positions – What’s available?

To put Omaha.com Email Marketingto work for you, contact your localOWH Media consultant today!

Email marketing is 20 times more effective than direct mail.* We can design a campaign to fit almost every budget!

Reach over 90,000-plus loyal subscribers who have opted-in. They WANT to receive your information! Email marketing is one of the most effective advertising options for delivering results with a strong ROI. Build stronger relationships with your customer base and enhance your brand awareness with email marketing!

We can deliver your information to our affluent, educated audience within days of your request, reaching them when it’s most important! Your message is the only one delivered! No competition from other advertisers!

*Businessknowhow.com, 2010

Affordable Effective Fast

Email BlastsEffective, Exclusive & EasyOmaha.com email marketing works!

Experts and small businesses agree “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their websites and storefronts.”

-DMA Interactive

$2,500 to $7,499/yr

$7,500 - $29,999/yr

$30,000 - $49,999/yr

$50,000 - $99,999/yr

$100,000 - $199,999/yr

$2,600

$2,400

$2,100

$2,000

$1,900

$2,400

$2,100

$2,000

$1,700

$1,650

$2,100

$2,000

$1,700

$1,500

$1,500

$2,000

$1,700

$1,500

$1,300

$1,250

$1,700

$1,500

$1,300

$1,150

$900

Please Note

Additional discounts are only applicable to listed rates shown above. Discounts are valid for incremental new and active product contracts. Email Blasts are subject to availability. 7 day cancellation notice is required by advertiser or a 20% calendar reservation fee will be applied. Email Blasts are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Listed rates are subject to increase based on file size of Email Blast. Some exclusions apply.

10% applied discount if the same email blast is picked up on either a Saturday or Sunday within a 7-day time frame (only applies to DVC rate with no additional discounts – subject to availability)25% applied discount if an additional (incremental) $700 in print advertising within the same week30% applied discount if an additional (incremental) $700 in digital or combination of print and digital within the same week

as of 6/30/14

Email Blast Rates

Current email list count:

Schedule your promotion today!

Including General Metro, Statewide & Outside of NE & IA

Email Blast

94,000+

R.M.M. - Rich Media Monetization

U.I. - User Initiated

Hold the attention of your audience with high impact pre-roll video advertising! Promote your business, services and products on Omaha.com with commercials that play prior to locally generated videos! Put your business on a credible, engaging, local website with 24/7 streaming news and information. Any video commercial can be directly converted into an online advertising promotion. Gain the attention of viewers with of video pre-roll advertising on a website with relevant news content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

* Please Note

Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.

RMM - Rich Media Monetization

U.I. - User Initiated

CPM

Pre-Roll AdvertisingGain even more attention...with pre-roll video advertising on Omaha.com!

With Omaha.com pre-roll video advertising you can put your business in front of millions of viewers daily!

What is it

$25 Advertiser Rate

The Omaha World-Herald produces hundreds of photos each month and posts them into digital photo galleries on Omaha.com. These photo galleries are extremely engaging and give consumers the opportunity to browse or purchase professionally taken photos from local area events. At the top of each photo gallery there is a digital ad position that you can use to promote your business, services and products. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

* Please Note

The Omaha World-Herald gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply.

Promote your business in the photo galleries of Omaha.com!

Photo Gallery Advertising

What is it

Digital wallpaper ads form the background of a webpage of Omaha.com. They are static images that can be used to direct online traffic to your website, social media page or promotional landing page. Digital wallpaper ad campaigns are a great way to generate awareness for an upcoming event or special occasion for your business. With digital wallpaper advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

* Please Note

The max size for a Digital Wallpaper ad should not exceed 100KB. Static, single images preferred either .jpg or .gif. Either a persistent digital above the fold leader board ad (728x90) or persistent digital sliding billboard ad must be purchased with digital wallpaper ad campaign during the same days. Digital wallpaper ad cannot have a hyperlink embedded within the image or file (not clickable). Neither animation nor rich media accepted. Minimum width of 1410 pixels x 960 pixels in height. All Digital Wallpaper ads are subject to availability and approval by OWH Management. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines, sizes and general terms. Limit of 1 (one) digital wallpaper ad per available online section front per day. Limit of 1 (one) offer per digital wallpaper ad. Digital wallpaper ads should be strictly utilized for promotional branding efforts only. Please consult with your Omaha World-Herald Advertising Account Executive for further details or assistance.

Increased exposure with Digital Wallpaper

Give your business or upcoming event the promotional presence it deserves with a digital wallpaper ad on Omaha.com!

Wallpaper Advertising

What is it

$3,800 / day

Digital In-Article Advertising brings your ads to the consumer as they read. They are static images which will direct online traffic to your website, social media page or even promotional landing page. Promote your business, services or upcoming event on Omaha.com with In-Article Ads! In-Article Advertising is a great way to gain the attention of Omaha.com visitors, when they are engaging with the website.

By putting your advertising right in what the consumer is viewing, you will be guaranteed views. It provides added value to our customers by extending the reach and the time that the Omaha.com reader will view your ad. Stay in tune with your clientele by staying included in their content!

What is it

Get noticed with In-Article Advertising

With Omaha.com’s In-Article advertising your ad won’t be forgotten as you’ll be a part of what your customer reads!

In-Article Advertising

Promote your business, services or upcoming event on Omaha.com with a Page Peel! Page Peels are a great way to gain the attention of Omaha.com visitors. A Page Peel is a digital ad that resides in the upper right corner of the Omaha.com homepage. Once scrolled over, the digital ad “peels” downward and reveals an even larger digital ad. This digital ad can direct online traffic to your company website, social media page or promotional landing page. With this special form of digital display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information.

* Please Note

Page Peel advertising is subject to availability. Limit 1 (one) Page Peel per day. Page Peel can not run on the same page as a persistent rich media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 seperate images). Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio & Ad-Interax are strictly prohibited. Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising. Some exclusions apply, see Account Executive for additional details.

Gain attention with Page Peels!Page Peels are a special form of digital display advertising that gives your business prominent visibility and added promotional value.

Page Peel Advertising

What is it

$2,500 / day

Each day the Omaha World-Herald sends out a Daily Headline of up-to-date, relevant articles to over 90,000 opted-in subscribers. This Daily Headline contains two digital banner ad positions that advertisers can utilize to promote their brand, products and services each day! The Omaha World-Herald also pushes out a minimum of 4-5 Breaking News email alerts to over 100,000 opted-in subscribers each week. These email alerts also contains two prominent digital banner ad positions that advertisers can use for their promotional advantage as well.

Daily Headlines:• Daily pushes• Over 100,000 opt-in subscribers• $250 per day / $4,500 per month

Breaking News:• Minimum of 4 pushes per week• Over 100,000 opt-in subscribers• $600 per week / $2,100 per month

* Please Note

Monthly purchases take precedent over weekly purchases.

Daily Headlines Example

Breaking News Example

Headlines & Breaking NewsPromote your business to engaged readers!Daily Headline E-Newsletter subscribers who are engaged with the Omaha World-Herald’s news content are more likely to interact with an advertising message. Advertisers that are associated with news content are considered “more trusted” by readers. Omaha.com readers are educated, high income consumers. Subscribers interested in “Breaking News” are “news hounds” and are very likely to read the content either in their preview pane or by clicking on a story.

Daily Headline E-Newsletters & Breaking News

What is it Benefits

ContestReach an extended audience withOmaha World-Herald Contest!The Omaha World-Herald provides exclusive promotional opportunities through our Sponsored Contests!

Each quarter the Omaha World-Herald develops unique promotional contests that advertisers can sponsor and give-a-way valued items to local area consumers! Our contests range from “Reader’s Choice” to “Photo Submissions” and everything in between.

Reach key demographics in an engaging, dynamic way that helps build your brand and grows loyal customers! The Omaha World-Herald can also provide custom contest options to select advertisers to build email lists and grow social media presence. Consult with your local Omaha World-Herald Account Executive to see how you can take advantage of these premium promotional contest opportunities today!

Contest

per week

4 or more consecutive weeks: per week

Momaha (mom-aha) is the Omaha World-Herald’s online community for moms. Our goal is to help moms learn, laugh and connect. Read new blogs daily from our Mom Team and chat with others via our forums.

Every Thursday morning Momaha sends out an E-Newsletter to over 20,000 Momaha subscribers! These opt-in consumers enjoy reading hyper local content that affects the lifestyles of moms and their families.

Please contact your local OWH Media Account Executive for advertising rates on Momaha.com

Momaha.com Website Momaha.com E-Newsletter

W H E R E O M A H A M O M S C O N N E C T

What is momaha?

Momaha E-Newsletter:$200

$162.50

Momaha.comWhere Omaha moms connect...Promote your business with this exclusive offer from the Omaha World-Herald. Be a part of the go-to webpage and e-newsletter where local area mothers read about content affecting their community. Momaha touches on subjects that are of vital importance and make an impact on mothers in Omaha.

momaha

l 10' x 10' booth, skirted table, chairs & electricity

l Listing with link on KidzExplore.com

l Listing in Kids Camp special section and Omaha World-Herald jacket advertising

l 20' x 20' space in premium position

l Logo with link on KidzExplore.com

l Logo in Kids Camp special section and Omaha World-Herald jacket advertising

l 20' x 20' space in premium position

l Logo with link on KidzExplore.com

l Logo in Kids Camp special section, Omaha World-Herald, Momaha, Omaha Family, on promotional posters, online advertising and in 3 emails to over 90,000

l Optional booth space

l Logo in all advertising promoting KidzExplore including the Kids Camp special section, Omaha World-Herald, Momaha, Omaha Family, on promotional posters, online advertising, in emails and on television ads, as well as recognition in radio spots

All logo inclusions and listings are contingent upon deadline requirements. KidzExplore Exhibitors will receive a 20% discount for Momaha advertising contracts signed prior to the event. Ads must run within 12 months.

All digital advertising is based on availability.Campaigns with fulfillment issues may be fulfilled on Omaha.com sites with rate adjustment.Advertisers with OWH DVC may have access to lower rates.

All digital advertising is based on availability.Campaigns with fulfillment issues may be fulfilled on Omaha.com sites with rate adjustment.

All ads include FULL COLOR

Add digital to your corresponding print packages for 20% off digital impressions

Size 1-2x 3-5x 6-11x 12xBack Cover $1,200 $1,025 $900 $740Inside Front Cover $1,100 $980 $870 $710Inside Back Cover $1,000 $945 $835 $680Page 3 $946 $820 $725 $600Full Page $882 $788 $694 $5681/2 Page $486 $442 $360 $3161/4 Page $246 $234 $190 $164

Size 1-7x 8-25x 26-51x 52xLeaderboard $160 $136 $120 $100Rectangle $160 $136 $120 $100Dedicated $300 $275 $250 $22520k Impressions $100 $100 $100 $100

Size 1-7x 8-25x 26-51x 52xLeaderboard $200 $163 $150 $122Rectangle $200 $163 $150 $122Dedicated $500 $475 $450 $400

Size 10-49k 50-99k 100-249k 250k+Sliding Billboard $13.60 cpm $13.40 cpm $13.20 cpm $13.00 cpmLeaderboard $10.80 cpm $10.60 cpm $10.40 cpm $10.20 cpmRectangle $7.20 cpm $7.00 cpm $6.80 cpm $6.60 cpm

Size 10-49k 50-99k 100-249k 250k+Sliding Billboard $17.00 cpm $16.75 cpm $16.50 cpm $16.25 cpmLeaderboard $13.50 cpm $13.25 cpm $13.00 cpm $12.75 cpmRectangle $9.00 cpm $8.75 cpm $8.50 cpm $8.25 cpm

RatEs & DEaDliNEs

EvENts • KidzExplorePRiNt

Digital

DigitalDigital-oNly aDvERtisiNg RatEs

NEWslEttER

NEWslEttER

Exhibitor: $725

Premium Booth: $1,700

SponsorStage or Coloring Cafe: $2,150

VIP SponsorThemed Attraction orToddler Village: $4,500

To reserve space or for more information, call 402-444-1448.

Reading a magazine is an intimate, involving experience, which is one reason the average reader spends 40 minutes reading each issue.

W H E R E O M A H A M O M S C O N N E C T

Put your print ad online!Get your print ad on Omaha.com in PDF format so that it can be displayed, categorized and viewed by thousands of local consumers each month!

Our Print-to-Web service allows businesses to upload their Omaha World-Herald print ads onto Omaha.com were they can be viewed in PDF format by thousands of online consumers each month!

Omaha.com has a designated section online where consumers can browse through different online Print-to-Web ads. Once an ad is selected, it can be easily viewed, printed, saved and shared via social media or email! In addition to the standard Print to Web pages, Findit advertisers can have their print ads feed directly into their Directory listings.

Print-to-web provides added value to our customers by extending the reach and frequency of a print ad to a large, desirable and loyal online audience. Print-to-web also lengthens the “shelf life” of your print ad for an additional seven days and enables content from print ads to be searchable both through our local websites and major search engines!

* Please Note All advertising is subject to approval by OWH Management. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines, size limitations and general terms. Please consult with your Omaha World-Herald Advertising Account Executive for further details or assistance.

per print ad

What is it

$30/week

Print-to-Web

findit! is a service provided by the Omaha World-Herald that helps your business enhance its online web presence, manage your business’s online reputation and gives your business the promotional power of the Omaha World-Herald and Omaha.com.

findit! helps local business owners find out what is being said about their business online by reporting on any mentions or online reviews. findit! also improves the online presence of local businesses by identifying inaccurate information from across the web so that it can be properly addressed and updated. Having consistent, accurate information across the web and positive reviews on multiple online directories, search engines and social media sites is essential to developing an excellent online presence.

findit! provides a comprehensive, all-encompassing solution that boost your business’s online presence and gives your business added promotional value that helps bring customers or clients to your front door. Read more >>

Helping business owners enhance their online presence.

Help lift SEO performance with a detailed description utilizing carefully selected keywords.

BusinessProfile Page

1

22

23

3

4

4

5

5

6

6

7

7

Include directions, mapping and business hours. Links back to your website or landing page.

Post your company video on your business profile page to help boost your SEO. If you do not have a company profile page then we can build you one.

Share in-depth info about you and your business in the “More About Us” section.

Allow users to interact with you in the Facebook or Twitter environment.

REGISTERED SEOWe register profile pages with Google to provide better local geographical search results.

Search Engine OPTIMIZATIONGet your business found faster when and where consumers search online.

ENHANCED SEOBy linking to Omaha.com and by having a findit profile page, your business has the potential to rank higher organically in search engine results.

1

Omaha.com

Omaha World-Herald

E-Blast & Mobile

Quick Facts

Information on this page sourced by Omniture, Quantcast, Google Help, Scarborough & Online Media Masters 2014 & 2014.

• According to Google® you can help consumers discover your local business by optimizing your listing with accurate and complete details, selecting the most appropriate category for your business and making sure you have a solid, accurate Web Presence across the web. - support.google.com

avg. total pageviews / mo.

Sunday Print Readers of OWHSunday Total Print Distribution w/Street Sales

Daily Average Print Readers of OWH

OWH opt-in general marketing email subscribers

avg. total monthly app & mobile device pageviews

Total Daily Print Distribution w/Street Sales

avg. unique visitors / mo.

Male to Female Ratio %

F / 38% 34%Have Kids

34% • 0 - 50k37% • 50k - 100k18% • 100k - 150k11% • 150k +

15% • < 187% • 18 - 2418% • 25 - 3421% • 35 - 4419% • 45 - 5413% • 55 - 647% • 65+

31% • No College46% • College23% • Grad School

66%No Kids

M / 62%

Have Kids vs. No Kids Ratio %

Quick Facts:

20 Million +

407,889160,839

335,326

100k +

5.4 Million +

112,626

1.5 Million +

• According to Chicago based SEO company Online Media Masters, positive online reviews affect local SEO rankings. Various online search engines show reviews in several places but are often used as critical search engine ranking factors.

Omaha.com

Omaha World-Herald

E-Blast & Mobile

Quick Facts

Information on this page sourced by Omniture, Quantcast, Google Help, Scarborough & Online Media Masters 2014 & 2014.

• According to Google® you can help consumers discover your local business by optimizing your listing with accurate and complete details, selecting the most appropriate category for your business and making sure you have a solid, accurate Web Presence across the web. - support.google.com

avg. total pageviews / mo.

Sunday Print Readers of OWHSunday Total Print Distribution w/Street Sales

Daily Average Print Readers of OWH

OWH opt-in general marketing email subscribers

avg. total monthly app & mobile device pageviews

Total Daily Print Distribution w/Street Sales

avg. unique visitors / mo.

Male to Female Ratio %

F / 38% 34%Have Kids

34% • 0 - 50k37% • 50k - 100k18% • 100k - 150k11% • 150k +

15% • < 187% • 18 - 2418% • 25 - 3421% • 35 - 4419% • 45 - 5413% • 55 - 647% • 65+

31% • No College46% • College23% • Grad School

66%No Kids

M / 62%

Have Kids vs. No Kids Ratio %

Quick Facts:

14 Million +

389,900157,410

270,700

100k +

5.4 Million +

127,213

1.2 Million +

• According to Chicago based SEO company Online Media Masters, positive online reviews affect local SEO rankings. Various online search engines show reviews in several places but are often used as critical search engine ranking factors.

*Please Note: Advertiser must agree to a minimum 12x annual agreement in order to participate in any of the findit promotional offers. ROS digital display banner ads are subject to availability. All digital promotional advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms. Not valid with any other digital promotions or discounts. Not valid on Special Digital Advertising.

Your custom business profile page with information about your business.

Your online reputation is important, checkout your online reviews & what is being said about you.

Use FB & Twitter links to attract & encourage customers to share info across social networks.

We can post your company photos & videos or commercials to enhance your profile page.

Being associated with Omaha.com gives your business a competitive SEO advantage.

We’ll help you register your Google Places profile page to help boost your business off page SEO.

We can submit your accurate business information for you to the major online data providers.

Your findit profile can have a custom look and design to make it feel more like a website.

Custom ROS digital display banner impressions delivered on Omaha.com each month.

Reach more customers by being part of our findit! monthly 1/2 page print promotion.

Reach more customers by having your offers listed in the monthly findit! group e-blast.

Your print ad will appear 24/7 for ea. month online on our Shop Omaha webpage.

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

225k

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

100k

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

No

No

Yes

Yes

Yes

Yes

Yes

No

No

No

No

No

No

No

Enhanced Featured findit Directory Listing

Image Insight Access

Social Media Widgets

Photo & Video Inclusion

Organic SEO Google, Bing Yahoo

Google Places Registration - Extended SEO

Listing Distribution

Storefront Formatting

Digital Display Impressions (300x250 & 728x90)

2x2 Full Color Print ad in Monthly 1/2 Page promo

Monthly Email Promo to over 94k subscribers

Uploaded 2x2 print ad online

Enhanced Featured findit Directory Listing

Local Offers Listing

Social Media Links

Organic SEO Google, Bing, Yahoo

Image Insight

Listing Distribution

Print Ad in findit Monthly Half Page Print Promotion

Uploaded 2x2 Coupon Print Ad

Store Front Formatting

Google Registration Extended SEO

Digital Display Impressions 300x250 & 728x90

Print Ad in findit Monthly Email Promotion

Features

Product MixBrand Builder

Ultimate$745 / mo.

Brand BuilderPlus

$495 / mo.

Brand BuilderIntro

$295 / mo.

Brand BuilderBasic

$120 / mo.

Benefits

newspaper y online y events y magazines y in the community

1314 Douglas St . Suite 600 | Omaha, NE 68102 | (402) 444-1421 | w w w.omaha.com1314 Douglas St . Suite 600 | Omaha, NE 68102 | www.omaha.com

w/ Mike’l Severe

A daily talk show with sports and more from the Omaha World-Herald.

Host Mike'l Severe

Mike'l Severe

WEEKDAYS, 2-6 P.M. ON WORLD-HERALD LIVE

The Bottom Line focuses on sports news, opinion and analysis, with a

splash of news and entertainment. The show broadcasts weekdays from

2 to 6 p.m. Listen live on Omaha.com and through The Bottom Line app.

Episodes are available on video and podcast.

Severe began his career as a New Orleans-based sports producer before

anchoring a morning show in Monroe, La. Severe also worked as an

education reporter with the ABC affiliate in Albuquerque, N.M., and won

the New Mexico Broadcasters Award for Best Reporting.

In 2002, Severe started in the Omaha market as a KETV reporter before

joining "Unsportsmanlike Conduct" two years later. In August 2012,

Severe and co-host John Bishop were named to the list of "Top 30 Sports

Talk Hosts in America" by trade magazine Radio INK.

TBL on Facebook & Twitter

Daily updates, photos from the studio, reader comments.

Tell us what you think. We'll read the best stuff on-air.

Questions? Comments? Criticism? Let us hear it.

Twitter & FacebookPhone & TextEmail Inbox

Email TBL TBL Phone & Text Messages



w/ Mike’l SevereWEEKDAYS, 2-6 P.M. ON WORLD-HERALD LIVE

Promotional Sponsorship Packages

Lead Advertiser for TBL show and has a logo or presence on Omaha World-Herald TBL promotions.

Prominent sponsored Advertiser on TBL show email inbox & email promotions.

Prominent sponsored Advertiser on TBL show Twitter & Facebook promotions.

Prominent sponsored Advertiser on TBL show phone & text message promotions.

Studio PartnershipSponsor Package

Email InboxSponsor Package

Twitter & FacebookSponsor Package

Phone & TextSponsor Package

$7,750 / mo.

$3,925 / mo.$1,885 / mo.

$3,235 / mo.min. 12 months

min. 12 months

min. 12 months

min. 12 months

• 100 – 15 Second Commercials• 50 – 30 Second Commercials• 1 – Show Sponsorship• 1 – Quarter Page• 1 – Strip Ad• 100,000 – ROS Digital Display banner ad

impressions on Omaha.com (300x250 & 728x90)• 1 – Email Blast• 1 – E-Newsletter• 1 – Findit Brand Builder Basic• 50,000 – Mobile Ad Impressions

• 90 – 15 Second Commercials• 40 – 30 Second Commercials• 1 – Show Sponsorship• 1 – Strip Ad• 75,000 – ROS Digital Display banner ad impressions on

Omaha.com (300x250 & 728x90)• 1 – Email Blast• 1 – E-Newsletter• 1 – Findit Brand Builder Basic• 35,000 – Mobile Ad Impressions

• 50 – 15 Second Commercials• 20 – 30 Second Commercials• 1 – Show Sponsorship• 50,000 – ROS Digital Display banner ad impressions on

Omaha.com (300x250 & 728x90)• 1 – Email Blast• 1 – Findit Brand Builder Basic

• 70 – 15 Second Commercials• 25 – 30 Second Commercials• 1 – Show Sponsorship• 1 – Strip Ad• 50,000 – ROS Digital Display banner ad

impressions on Omaha.com (300x250 & 728x90)• 1 – Email Blast• 1 – Findit Brand Builder Basic

All advertising products within package are annual totals & can be used at advertiser’s discretion. Subject to availability.




($13,185.20 / mo. value*)

($8,407.50 / mo. value*)

($4,345.00 / mo. value*)

($6,520.00 / mo. value*)




TBL Packages

Mike'l Severe

*Please Note:Advertiser must agree to the minimum amount of selected annual package. Individual Promotional Products and TBL Packages A, B & C are only valid for clients who have a 12x OWH findit directory listing agreement on file and also sign an agreement that either meets or exceeds their 2013 print and or digital annual spend. Each individual advertising product within the TBL promotional advertising packages is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms. Not valid with any other digital promotions or discounts. Not valid on Special Digital Advertising.

Promote your business, services or events on with a comprehensive mixed media promotional package!

TBL Package APromotional Package

$1,175 / mo. min. 1 month

• 15 – 15 Second Commercials• 100,000 – ROS Digital Display banner ad impressions on

Omaha.com (300x250 & 728x90)• 1 – E-Newsletters

All advertising products within package are monthly totals. Subject to availability.

($1,700 / mo. value*)


TBL Package BPromotional Package


• 25 – 15 Second Commercials• 1 – Strip Ad• 150,000 – ROS Digital Display banner ad impressions on

Omaha.com (300x250 & 728x90)• 1 – E-Newsletter


($3,825 / mo. value*)


TBL Package CPromotional Package


• 40 – 15 Second Commercials• 1 – Strip Ad• 200,000 – ROS Digital Display banner ad impressions on

Omaha.com (300x250 & 728x90)• 2 – E-Newsletters


($5,100 / mo. value*)



TBL Podcast CommercialAdvertising Rates

TBL WebpageProducts & Rates

Custom Add-ons

Other Promotional Products

• Segment Sponsorships - $300 / mo. (or $200 - 12x)• 2 minute interviews - $700 ea.• Endorsements - $600 mo. / 30 days (or $450 - 90 days)• Remotes - $1200 ea.

*Commercial levels are within 30 days


Promotional Rates

DVC Level1 - 24

15-second Commericals

25 - 49 15-second

Commericals

50+ 15-second

Commericals

Open $50 $45 $40

$2,500 - $7,499 $45 $40 $35

$7,500 - $29,999 $40 $35 $30

$30,000 - $49,999 $35 $30 $25

$50,000 - $99,999 $30 $25 $20

$100,000 - $199,999 $25 $20 $15

$200,000+ $20 $15 $10

30-second commercials add $5.00 ea.

60-second commercials add $10.00 ea.

Product Open Rate(per month)

6x(per month)

12x(per month)

728x90 Top Homepage $450 $375 $350

300x250 TBL Homepage $150 $125 $100

728x90 Bottom Homepage $100 $75 $50

300x250 TBL Live Stream $250 $200 $150

Promote your business or upcoming event on the GO Entertainment section of Omaha.com!GO Entertainment has local area attractions and go-to event destination information. This in-depth, exclusive, promotional online section of Omaha.com will put your business or next event in front of an audience that wants to be a part of it.

$200/week

Go Entertainment on Omaha.com

Be a part of this new and exciting opportunity that will give your business or event an added promotional value unlike any other media. The GO Entertainment section on Omaha.com will help your business or event reach a receptive audience.

Weekly E-Newsletter:

4 or more consecutive weeks:

* Please Note All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms. GO Weekly E-Newsletter is sent out every Thursday morning and the digital banner ad positions are subject to availability.

$162.50/week

n about livewell n advertise» Read local news and feature stories on a range of topics, from the latest flu bug striking schools to the newest spinning class hitting gyms.

» Use the interactive symptom checker, medical encyclopedia, health-risk assessments and other tools to evaluate and improve your health.

» Read local bloggers, writing about heart health, childhood obesity, disease prevention and nutrition. Or check in with a young stroke survivor and a college student living with diabetes and blindness.

» Chat with other Nebraskans in our forums about medical conditions, health insurance, exercise and nutrition.

» Over 6,000 opt-in subscribers

» With Livewell Nebraska you can place your business in front of thousands of local consumers ever day. Livewell Nebraska reaches health conscious, affluent and intelligent consumers via online and mobile devices. Livew

ell Website

Livewell E-new

sletter

Branching out to better healthlivewellnebraska.comNebraska’s only comprehensive online source for wellness news and information. Livewell Nebraska is your destination for all things “health” in Nebraska!

nebraskalivewell

b r a n c h i n g o u t t o b e t t e r h e a l t h

n This position is persistent and will appear at the top of every page as candidates search for a job

n Up to 3 framesn Can link directly to your careers page on your website

n This position is persistent on the JOBS homepagen Up to 2 framesn Can link directly to your careers page on your website

n Will run all over Omaha.com over the course of 7 daysn 25,000 impressions: $250n 50,000 impressions: $400n 100,000 impressions: $700

Pricing with print ad without print ad

1 week $400 $900

4 weeks $350/week $800/week


Pricing with print ad without print ad

1 week $180 $500



Be impressionable...These highly visible banner ad positions on the JOBS homepage will help you fill your open positions FAST!

onJOBS

Leaderboard 728x90

Medium Rectangle 300x250

Run-of-Site Banner Ads 728x90 or 300x250

onJOBS

In-Column & Display Ads

In-column & display ads on Omaha.comPut your open position print ad on Omaha.com and reach thousands of online unique visitors daily!

n Put your print In-Column or Display Ad on Omaha.com for 7 days

n Reach an extended audience by using a highly visited local community website on Omaha.com

n Put your open positions in front of a vast amount of online unique visitors

Product Type Online for 7 Days

In-Column Ad $70

Display Ad $95

* Please Note

All digital advertising is subject to availability, review and approval based on size of media. All digital advertising must adhere to the Omaha World-Herald digital advertising guidelines and general terms.

onJOBS

Total Talent Reach&

Talent Boost

Total Talent Reach & Talent BoostReach an extended online audience with Total Talent Reach & Talent Boost and fill your open position with a high-quality candidate!

n Put your print In-Column or Display Ad on Omaha.com for 7 days

n Reach an extended audience by using a highly visited local community website on Omaha.com

n Put your open position in front of a vast amount of online unique visitors

n Total Talent Reach ads are also posted on a variety of applicable niche national recruiting websites

n Total Talent Reach gives our clients the capability of matching their open position with candidates in our vast database

n Talent Boost ads are posted on a select group of applicable niche national recruiting websites

n Talent Boost options are Industry Boost, Diversity Boost, National Boost, Search Engine Boost & Entry Level Boost


Total Talent Reach $210

Talent Boost $150

* Please Note


onJOBS

Spotlight Ad & Top Jobs Adn Put your print In-Column or Display Ad on

Omaha.com for 7 days

n Spotlight Ad is placed at the top of a search category and is highlighted in bright green

n Top Jobs ad is placed in a scrolling box on the JOBS homepage and additional webpages throughout Omaha.com


Spotlight Ad $129

Top Jobs $179

* Please Note


Spotlight ads & Top Jobs ads...Bring your online job opening listing front and center with these premium online ad positions!

$15 CPM

Searching for a vehicle...By putting your business on Autos on Omaha.com you can reach millions of viewers each month!

onAUTOS

AUTOS Search Leaderboards (468x60)

Please Note


* One-time setup fee of $50 or incurred cost.

Use a different approach to your next digital advertising campaign with this exclusive offer from the Omaha World-Herald. You can have a 468x90 digital banner ad displayed in from of thousands of car shoppers daily. These digital banner ads display after every fifth listing and can promote your business and/or message with great page authority. Increase your brand awareness today and get your digital display banner ad in the search feed of the Autos section of Omaha.com.

Promote your dealership on an incredibly visible highly-engaging auto search website. Autos on Omaha.com is the “go-to” place for finding all local makes & models of new and used vehicles within the greater Omaha area. Take advantage of this opportunity today and brand your company on Autos on Omaha.com through effective digital display banner advertising.

onAUTOSPromote your inventory on the #1 local website, with more than 20 million views!With our automatic inventory feed option we can display your online auto inventory on Omaha.com/Autos.

$10/day per vehicle up to 8 lines

n Over 13,000 vehiclesn 50,000 page views per month

AUTOS Auto Feeds

$10/car or max of $150

Under 25 Cars

Please Note


* One-time setup fee of $50 or incurred cost.

Package 1

Liner Pricing:




AUTOS Auto Feeds


26-60 Cars

Please Note


Package 2

Liner Pricing:




AUTOS Auto Feeds


61-125 Cars

Please Note


Package 3

Liner Pricing:




AUTOS Auto Feeds

$800 flat rate

126+ Cars

Please Note


Package 4

Liner Pricing:

Make a good impression...

With Omaha.com digital advertising you can put yourbusiness in front of millions of viewers daily!

Take advantage of this amazing opportunity to feature your business on the main page of the Real Estate Homes page of Omaha.com. Gain maximum exposure in a premium position with powerful imagery and an impactful message!

Homes

Homes Large Slider (960x620)

For more information, call 402-444-1483 or email [email protected]

* Please Note


Frequency Cost

Open Rate $1200

6x $1000

12x $850

Promote your business on Omaha.com!

HomesSearching for a home...Promote your business on Omaha.com!With Omaha.com digital advertising you can put yourbusiness in front of millions of viewers daily!

Use a different approach to your next digital advertising campaign with this exclusive offer from the Omaha World-Herald. You can have a 468x90 digital banner ad displayed in from of thousands of home buyers daily. These digital banner ads display after every fifth listing and can promote your business and/or message with great page authority. Increase your brand awareness today and get your digital display banner ad in the search feed of the Real Estate Homes section of Omaha.com.

Homes Search Leaderboards (468x60)


* Please Note


HomesShow the world your listingReach over 86% of the market when you run daily, Sunday and online! Homes on Omaha.com has an average of 400,000 pageviews per month!

• Add a photo for only $15 more• Upgrade online Feature: $29 per 7 days• All packages include bold; additional lines over 5 will increase

package costs

* Please Note


Homes Real Estate Print & Online

n 5 line ad in Sunday HOMES for 1 weekn 7 days on Omaha.com/HOMES

Basic: $59n 5 line ad in Friday Home Guide for 2 weeksn 5 line ad in Sunday HOMES for 2 weeksn 14 days on Omaha.com/HOMES

Deluxe: $140

n 5 line ad in Friday Home Guide for 4 weeksn 5 line ad in Saturday HOMES for 4 weeksn 5 line ad in Sunday HOMES for 4 weeksn 5 line ad in Wednesday Food Express for 4 weeksn 30 days on Omaha.com/HOMES

Premium: $199

HomesSearching for a home...Promote your business on Omaha.com!With Omaha.com digital advertising you can put yourbusiness in front of millions of viewers daily!

Be connected to Omaha.com with a Featured Agent Directory Listing! Promote yourself on the search page of Homes on Omaha.com in a premium position and create a directory listing that will connect you with Omaha.com which receives over 20 million pageviews each month! Being connected with a high ranking, high visitation authority website such as Omaha.com can help with SEO and give you a promotion edge over your competition. This promotion also comes with access to our Reputation Reporting software that helps you manage your online reputation and monitor the accuracy of your business information across the web.

Homes Featured Agent Listing


Please Note


* 12-month minimum commitment required.

$120 / mo*+ $60 / mo for Agent Spotlight on search pages

1314 Douglas St. Suite 600 | Omaha, NE 68102 | [email protected] | www.DailyDealOmaha.com

What is Daily Deal Omaha?Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now!

How We Do ItWith the combined power of The Omaha World-Herald and Omaha.com, we reach the audience that you want and that your business needs! It’s simple, you offer a great deal of 50% or more off regular prices and we get the word out utilizing a comprehensive $9k value digital and print component package with no upfront cost to you! This media blitz of your Daily Deal will create tremendous awareness of your business.

This promotional value includes:

• Print: An ad promoting Daily Deal Omaha will appear in the Living section of the Omaha World-Herald which reaches 309,900 readers daily and 443,900 on Sundays.

• Online: Ads promoting Daily Deal Omaha appear on Omaha.com, reaching over 250,000 viewers daily. DailyDealOmaha.com is a well established brand in the greater Omaha area.

• Email: An email is sent out to our Daily Deal Omaha subscribers each day promoting the current days deals.

• Social Media: We at the Omaha World-Herald promote our Daily Deals on our Facebook® & Twitter® pages.

• Viral: We give our consumers deal bucks for referrals and promoting our deals via their personal email and social media pages.

DailyDealOmaha.com

• Gross Proceeds from 1,000 deals sold $10,000 100%• Administrative cost & processing fees -$700 -7%• Merchants share of the net proceeds 50% $4,650• Merchant takes share of net proceeds 100% $9,300

in advertising credit

How Does Daily Deal Omaha Work?When a consumer notices your Daily Deal being promoted they simply log into their Daily Deal Omaha account at dailydealomaha.com. Once logged in, consumers click on your deal, enter their credit card information and receive a discounted coupon voucher only valid for use at your establishment or for you services.

What’s Next?You will be given access to our merchant data dashboard prior to your deal starting so that you can verify and account for each voucher that will be purchased through Daily Deal Omaha. Your Daily Deal will only be available for purchase on dailydealomaha.com for a limited time only. Once your deal is over, consumers can no longer purchase coupon vouchers for your business.

The Breakdown...50% or $100%?After your deal has completed you can either utilize the net proceeds generated from the sales of your deal for digital and print advertising credits with the Omaha World-Herald or you can be reimbursed 50% of the net revenue. (Some processing fees applied).

Example:Restaurant deal offer:“Pay $10 & receive $20 worth of food & beverages!”

Let’s create your Daily Deal!


DailyDealOmaha.com

So What’s Next?Once you’ve decided on the deal that you want to offer, the Omaha World-Herald will begin the process of creating your deal so that you can preview and approve the way your deal will look on dailydealomaha.com. You will also receive a link that will prompt you to create a login username and password for access to our merchant data dashboard where you can check your deal status and verify consumer purchases.

After Your Deal Has Ended...After your deal has come to a close you will be able to utilize your advertising credits accrued from your deal over a course of 90 days or be reimbursed for your share of the net proceeds over a course of 60 days. Please setup a follow up meeting with an Omaha World-Herald Media Executive to discuss your options and obtain a better understanding of the promotional value that the Omaha World-Herald can offer your business.

Your New Customers!Immediately after your deal has ended you should see a wave of new faces and phone calls to your establishment. Please remember to be courteous to your new customers because they can potentially turn into loyal, life-time followers of you and your business. With the Daily Deal Omaha program it’s important to keep in mind that it’s our job to bring customers to your business and it’s your job to keep them there!

What We Suggest...Don’t forget to post & tweet on your business’ social media outlets. Keep your business top of mind by commenting and submitting your insight on related industry blogs and forums. Be honest, genuine and most importantly informative. Please feel free to reach out to your local OWH Media Executive for more information or help with your promotional efforts!

We truly do appreciate your business....


DailyDealOmaha.com

Make a good impression…Promote your business, services and products on Omaha.com in the Sarpy News

_______________ (Run-of-site rate + all custom add-ons)

Please Note:

All digital ads are subject to review and approval based on size of media and must adhere to Omaha World-Herald digital advertising guidelines and general terms. 3rd party tags must be tested at least 7 days prior to digital campaign start date.

Please note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. If ad exceeds accepted file size ad will not run.

Digital Sliding Billboard ads can NOT automatically expand or open prior to a user initiated click or scroll-over. Some exclusions apply.

Above the Fold + $4.50/m

Special Ad (Sliding Billboard, Flash) + $3.50/m

Targeted Newspaper Site (1 or 2 sites) + $2.00/m

Multiple Frames (more than 1 frame) + $1.00/m

Condensed Campaign (less than 14 consecutive days) or Specific Days or Week + $3.00/m

Volume Limiter (max. or min. # of impressions each day) + $2.00/m

Frequency Cap (# of times a unique reader sees ad in one day) + $4.00/m

Persistent Ads + $5.00/m

Maximum 50,000 impressions Impressions are within 30 days and have the same creativeIncludes Bellevue Leader, Papillion Times/LaVista Sun, Ralston Recorder, Gretna Breeze & In The Game*Rate for OWH contract advertising accountsYour account executive will check availability

SNI Frequency Contract Open OWH Crossover* 6x 12x 24x 50x

$6.50/m $5.50/m $5.25/m $5.00/m $4.75/m $4.50/m

Actual creative for all scheduled rich media ads must be received 5 business days prior to launch. Materials received after deadline will follow corresponding deadlines.

Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads

Saturday/Sunday/Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon

Wednesday Friday 5pm Monday 5pm Tuesday 9am Monday Noon

Thursday Monday 5pm Tuesday 5pm Wednesday 9am Tuesday Noon

Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon

SNI Digital Display Advertising, Email Blast & E-Newsletter Rates

Display Advertising Run-of-Site Rates

Custom Add-Ons

Your CPM Rate:

Display Advertising & Weekly Friday E-Newsletter Deadlines

Promote your business to engaged readers! Each Friday, Sarpy News will send out an E-Newsletter of up-to-date relevant articles to over 8,500 opted-in Sarpy subscribers. The weekly E-Newsletter contains two (300 x 250) digital banner ad positions that advertisers can utilize to promote their brand, products and services each day!

Receive an additional 25% off Email Blast with purchase of at least $350 worth of incremental SNI advertising products running within 7 days of the Email Blast.

Effective, Exclusive & Easy.Email marketing works!Experts and small businesses agree “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their websites and storefronts.”

Reach 8,500+ loyal subscribers who have opted-in. They WANT to receive your information!

– DMA Interactive

Open Rate or OWH Crossover Contract $500 $450 $400 $350

6x Contract $475 $425 $375 $325

12x Contract $450 $400 $350 $300

24x Contract $425 $375 $325 $275

50x Contract $400 $350 $300 $250

1xopen rate

3xper email/yr

6xper email/yr

12xper email/yr

SNI Frequency Contract

Please Note:Additional discounts are only applicable to listed rates above. Discounts are valid for new and active product contracts. Email blasts are subject to availability. 7-day cancellation notice is required by advertiser or a 20% calendar reservation fee will be applied.

and counting

Current email list count:

$150 per week / $550 month$100 per week with an 8” B&W print ad same week

Must allow 24 hours after final approval from advertiser for booking of digital ad into Zedo®. Any late ads will need to be approved either by an Ad Director or an Ad Ops Manager.

Day Email Is To Be Sent Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof

Saturday/Sunday/Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon





Revised 4/24/14

Email Blast Rates

Add-On Discount with Purchase of Email Blast

Weekly E-Newsletter

Email Blast Deadlines

8,500

Actual creative for all scheduled rich media ads must be received 5 business days prior to launch.Materials received after deadline will follow corresponding deadlines.

Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads

Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon





Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Sunday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof

Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon

Wednesday Thursday 5pm Friday 5pm Monday Noon Monday Noon

Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon

Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon

Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon

Day Email Is To Be Sent Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof

Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon





Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon

Sunday Wednesday 5pm Friday 5pm Friday 9am Thursday Noon

• Must allow 24 hours after final approval from advertiser for booking of digital ad into Zedo®• Any late ads will need to be approved either by an Ad Director or an Ad Ops Manager

OMAHA.COM ONLINE AD DEADLINES

OMAHA.COM MOBILE DEADLINES

OMAHA.COM EMAIL DEADLINES

Online-Digital Advertising Deadlines

Product Description

Wide Rectangle Ad• 160x150 pixel image size• Max. 4 frames, 20k file size• Links to Micropage (included) or Website

3:1 Rectangle• 300x100 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Half Page Skyscraper• 300x600 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Medium Rectangle• 300x250 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Top-Only Leaderboard • 728x90 pixel image size • Top Position • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Top/Bottom Rotating Leaderboard• 728x90 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Skyscraper• 160x600 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website

Sliding Billboard• 960x30 pixel image size expands to 960x300 • No animation • 40k file size • Links to Micropage (included) or Website

Navigation Bar Nav-Bar Digital ad

• 88x31 pxi - 72dpi • File size of ad should not exceed 15kb

Email Blast

• 600 pixels in width • Height varies • 75k Rich Media • Animation Subject to approval • Additional costs may apply

Email Blast Guidelines

1. Must Include Subject Line2. Avoid using dark backgrounds3. If you use CSS it is preferred that you use inline formatting4. No limit on height, however too much scrolling can be distracting; 800-1000 pixels in height is recommended5. Important information in the message should be displayed in alt text or text in case images are turned off6. Use as few images as possible, less than 6 is ideal

Mobile Ad Sizes 320x50 Display

640x480

• 320x50 pixel image size (ad copy for App needs to be 640x100 and WAP ad copy needs to be 300x50 for best quality – still displays as 320x50 and/or 300x50) • 640x480 image with logo in center, also needs 30-character title & 80-character summary • JPEGs & GIFs are most ideal formats • Maximum of 40k file size • Links to Micropage (included) or Website. Mobile APP can also include click to call, click to navigate, link to social media or a coupon.

Tablet Ad Sizes 300x250, 728x90 or 600x90

• 300x250 or 728x90 pixel image size (APP sizes) • 300x250 or 600x90 pixel image size (WAP sizes)

Video Pre-Roll Advertising• Promotional video Pre-Roll ads should not exceed 30 seconds • File size should not exceed 3 MB • Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps • Preferred resolution 640x480

Wallpaper Advertising• File size should not exceed 100KB• Static, single images preferred either .jpg or .gif• Ad size is 1410x960, for best layout important elements of design should begin 160 pixels from the top• Digital wallpaper ad can NOT have a hyperlink embedded within the image or file (not clickable)

* Please Note All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines.All 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading.

Omaha World-Herald Digital Display Advertising Sizes

Documents

Digital Advertising Rate Card (January 2015)